2. FIRST THING, WELL, FIRST
1. QUALITY IS AN AMBIGUOUS TERM SO YOU NEED TO DRIVE TO DEFINE IN IT IN YOUR CUSTOMERS EYES
• TO DO THIS, CONFIRM WHAT THEY CARE ABOUT AND, MORE IMPORTANTLY, WHY THEY CARE ABOUT IT
2. I HAVE SEEN CLIENTS SPEND A LOT OF TIME ON DASHBOARDS DESIGN, WIDGETS, AND NOT ENOUGH
TIME ON WHAT THE DASHBOARDS ARE DRIVING
3. DATA QUALITY DASHBOARD COMPONENTS
• DIMENSIONS & METRICS
• THESE FORM THE BASIC FRAMEWORK FOR A
DASHBOARD
• SHOULD BE PURPOSE FIT
• SOME METRICS ARE MORE APPLICABLE FOR
CERTAIN ACTIVITIES
• DUPLICATION IS A PURPOSE FIT DIMENSION FOR
MDM
• CONFORMITYIS A PURPOSE FIT DIMENSION FOR
A MIGRATION EFFORT
• TARGETS & TRENDS
• THESE GIVE STAKEHOLDERS THE ABILITY TO
CUSTOMIZE DASHBOARDS
• SHOULD ALSO BE PURPOSE FIT
• TARGETS ARE RELATIVE TO THE METRICS THEY
ARE ASSOCIATED WITH
• TRENDING IS A VERY INSIGHTFUL AND QUICK
WAY TO GAUGE PROGRESS
5. COMMONLY ACCEPTED DIMENSIONS OF
DATA QUALITY
1. COMPLETENESS
IS REQUIRED DATA PRESENT?
2. CONFORMITY
IS DATA ADHERING TO DEFINED RULES?
3. CONSISTENCY
IS DATA REPRESENTED THE SAME ACROSS THE
ENTERPRISE?
4. DUPLICATION
IS DATA REPRESENTED ONCE AND ONLY ONCE?
5. INTEGRITY
ARE DATA RELATIONSHIPS DEFINED AND ENFORCED?
6. ACCURACY
IS DATA CORRECT? (TYPICALLY REFERENCE DATA LIKE
CODES / ADDRESSES / ETC)
6. DATA QUALITY DIMENSIONS:
COMPLETENESS
• IS ALL THE REQUIRED INFORMATION PRESENT?
• IMPLIES THAT THE REQUIRED INFORMATION IS A KNOWN AND THAT IT CAN BE PACKAGED INTO A RULE
• SOME EXAMPLES FROM MY PAST:
• EVERY CUSTOMER MUST HAVE A LAST NAME, ADDRESS LINE ONE AND ZIP CODE PRESENT BECAUSE THIS IS THE
ESSENTIAL INFORMATION REQUIRED TO MAIL AN INVOICE
• THIS RULE IS ROOTED IN DATA ELEMENTS AND TIED TO A MEANINGFUL AND VALUE ADDED BUSINESS
OBJECTIVE
• THAT’S A GOOD METRIC!
7. DATA QUALITY DIMENSIONS: CONFORMITY
• DOES THE DATA MATCH THE REQUIRED DATA TYPE?
• IMPLIES THAT THE REQUIRED DATA TYPE IS A KNOWN AND THAT IT CAN BE PACKAGED INTO A RULE
• SOME EXAMPLES FROM MY PAST:
• ALL INVOICE AMOUNTS ARE TO BE STORED IN US DOLLARS BECAUSE THERE ARE CALCULATIONS DOWNSTREAM
THAT CONVERT THESE AMOUNTS TO OTHER CURRENCIES WHEN REQUIRED
• THIS RULE IS ROOTED IN DATA ELEMENTS AND TIED TO A MEANINGFUL AND VALUE ADDED BUSINESS
OBJECTIVE
• THAT’S A GOOD METRIC!
8. DATA QUALITY DIMENSIONS: CONSISTENCY
• IS DATA REPRESENTED THE SAME WAY IN MULTIPLE SYSTEMS?
• IMPLIES THAT THERE IS ONE WAY TO REPRESENT THE DATA IN ALL SYSTEMS, THAT THIS IS A KNOWN AND
THAT IT CAN BE PACKAGED INTO A RULE
• SOME EXAMPLES FROM MY PAST:
• ARE ASSETS ASSIGNED TO THE SAME CUSTOMER IN INVENTORY, BILLING AND CRM SYSTEMS?
• THIS RULE IS ROOTED IN DATA ELEMENTS AND TIED TO A MEANINGFUL AND VALUE ADDED BUSINESS
OBJECTIVE
• THAT’S A GOOD METRIC!
9. DATA QUALITY DIMENSIONS: DUPLICATION
• IS INFORMATION REPRESENT ONCE AND ONLY ONCE?
• IMPLIES THAT HOW TO BREAKDOWN INFORMATION INTO COMPONENTS THAT NEED TO ONLY BE
REPRESENTED ONCE IS A KNOWN
• SOME EXAMPLES FROM MY PAST:
• A CUSTOMER, DEFINED BY NAME AND ADDRESS, SHOULD ONLY HAVE ONE ACTIVE RECORD ACROSS THE
ENTERPRISE DATA LANDSCAPE
• THIS RULE IS ROOTED IN DATA ELEMENTS AND TIED TO A MEANINGFUL AND VALUE ADDED BUSINESS
OBJECTIVE
• THAT’S A GOOD METRIC!
10. DATA QUALITY DIMENSIONS: INTEGRITY
• ARE THERE TRANSACTIONAL ORPHANS PRESENT IN THE SYSTEM?
• IMPLIES THAT THE REQUIRED INFORMATION IS A KNOWN AND THAT IT CAN BE PACKAGED INTO A RULE
• SOME EXAMPLES FROM MY PAST:
• EVERY UNIQUE CUSTOMER MUST BE ASSOCIATED WITH AT LEAST ONE ADDRESS
• THIS RULE IS ROOTED IN DATA ELEMENTS AND TIED TO A MEANINGFUL AND VALUE ADDED BUSINESS
OBJECTIVE
• THAT’S A GOOD METRIC!
11. DATA QUALITY DIMENSIONS: ACCURACY
• ACCURACY
• IS THE DATA VALID/TRUE?
• IMPLIES THAT THE REQUIRED INFORMATION IS A KNOWN AND THAT IT CAN BE PACKAGED INTO A RULE
• SOME EXAMPLES FROM MY PAST:
• EVERY CUSTOMER MUST HAVE A DELIVERABLE ADDRESS
• THIS RULE IS ROOTED IN DATA ELEMENTS AND TIED TO A MEANINGFUL AND VALUE ADDED BUSINESS
OBJECTIVE
• THAT’S A GOOD METRIC!
13. TRAFFIC LIGHT TARGET SETTING
• PERCENTAGES REPRESENT THE PERCENTAGE OF RECORDS THAT
VIOLATE THE RULE
• HELPS QUICKLY HIGHLIGHT WHAT NEEDS TO BE PRIORITIZED
(REDS) AND WHAT IS GOING WELL (GREEN)
• PROBABLYONLY CARE ABOUT THE RED CATEGORY METRICS
• HIGHLY DEPENDENT ON A GOOD DEFINITION OF WHAT
PERCENTAGES ARE GREEN, YELLOW AND RED
• TAKES SOME TWEAKING TO GET IT RIGHT
14. TRENDING: PROGRESS INDICATOR
• PROBABLY CARE ABOUT TRENDS MORE THAN
ANYTHING ELSE
• THIS IS THE MEASURE OF REMEDIATION
PROGRAM EFFECTIVENESS
• PROBABLY ONLY CARE ABOUT WHAT’S
DECLINING OR REMAINING THE SAME (QUALITY
IS SUPPOSED TO GET BETTER)