Current Realities and Growing Challenges on Identifying, Reaching, and Engaging Today\'s Diverse Consumers.

1. Current Realities
XLER | Marketing & Brand Consultancy

2. Current Realities Today’s consumers bombarded and blanketed
by thousands of messages and opportunities to
connect with brands, their products, and services.
One-Way Mass Communications
Awareness & Information Sharing
Two-Way Direct Communications
Consideration & Preference
Experiential Communications
Action & Relationship Building
Personal Communications
Tribal Affiliations & Advocacy
XLER | Marketing & Brand Consultancy

3. Current Realities Today there are over 90 channels [and growing]
for communicating and connecting with consumers.
One-Way Mass Communications
Two-Way Direct Communications
Experiential Communications
Personal Communications
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4. Growing Challenge
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5. Growing Challenge
Brands Must Become Consumer-Centric
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6. Growing Challenge Know, understand, and respect.
Provide appropriate experiences.
Deliver timely information and offers.
Create a satisfying value exchange.
Highlight relevant brand benefits.
Reinforce behavior and attitudes.
Invest appropriately.
Brands Must Become Consumer-Centric
XLER | Marketing & Brand Consultancy