The public relations plan is for Jewell Enterprises, which has three divisions: performing arts, publishing, and ministry/non-profit. The plan focuses on promoting the performing arts division, specifically historic portrayals. It identifies target audiences such as museums, women's organizations, and schools. The plan outlines tactics for the next year which include updating the website, contacting targets through email with video clips, and arranging introductory meetings. It schedules presentations for January through March 2014. Objectives are to track the number of appointments generated and measure customer satisfaction through surveys.

1. Public Relations Plan for:

2. Company has 3 Divisions

Performing Arts

Publishing

Ministry/Non-Profit

3. 
Performing Arts
 Actor
▪ Historic Portrayals
▪ Mistress of Ceremony
▪ Other Acting

4. 
Company operates 3
separate divisions

Update web site
Focus: Performing
Arts, Historic
Portrayals



Opportunity - Lack of a
wide array of options
for such presentations
Word of mouth
advertising
.

No plan to generate
additional bookings

Community-corporate
organizations
identified

5. 
The organization is
relatively unknown

Wants to turn past
successes into current
opportunities

6. 
Highlight the
presentations available

Show how they help
enhance the target
publics’ message.

Position Jewell
Enterprises as the “go
to” organization for
target publics’
programs and events.

7. 







Museums
Women’s
organizations
Public libraries
Urban leagues
School districts
Community colleges
City councils
NAACP chapters

8. 
One meeting per week
with new publics

Drive target publics to
company web site

9. 
Contact sixty target
audiences through an
email with a link to
video clips

Highlight the updated
website with a contest
using the social media
to advertise it.

10. 

Introductions to target
publics generated
June, July, and August
2013
Informational
meetings September
and October 2013

Booked presentations
January - March 2014

Confirm appointments
November and
December 2013

11. 
Staff -Time

In-House
Implementation

OPP

12. 
Highlight the
presentations available

show how they help
enhance the target
publics’ message.

Position Jewell
Enterprises as the “go
to” organization for
target publics’
programs and events.

13. 



Word-of-Mouth
Company web site
One-on-One contacts
Social Media
Facebook
Twitter

14. 
Objective 1:
• Count the number of
appointments generated

Highlight the
portrayals available
show how they can
enhance the target
publics’ message.
• Compare them against the
appointment goals.

15. 
Objective 2:
• Survey the target publics

Position Jewell
Enterprises as the
“go to” company
• How many of them would
invite Jewell Enterprises back
to present
• Would they recommend
Jewell Enterprises to other
organizations within their
networks.

16. 
Wilcox, C. & Cameron, G. (2012) Public
relations strategies and tactics