Basic info on how to use images for your site and where to find them.

1. Image Do‟s & Don‟t
{mostly don‟ts}
@BillieHillier

2. Disclosure
• I am not an intellectual property / copyright attorney…
• Or a general attorney…
• Or trying to give anyone legal advice…
• But what I “know” from experience is…

3. This old adage is WRONG in the photo world!
It is better to ask for forgiveness…
…than to ask for permission

4. Images Not Your Own
• Using first & asking for permission later IS NOT the way to go
• Ask permission first always – tell the owner
• WHO you are
• WHAT appeals to you about their image
• HOW their image(s) will be used
• WHERE they will placed
• WHY you want them
TIP: I use a special Gmail account just for images to keep permissions saved

5. Images
• Use your own when you can
• Be sure to read the terms of use for each photos if not yours
TIP: I keep a list of photos and where I got them from for future reference

6. Images Not Your Own
• 150 x 150 is the size to use without permission aka “thumbnail”
• Giving credit in the article to the source IS NOT ENOUGH
• Giving a link back to the source IS NOT ENOUGH
• Ooops… I didn‟t„ know IS NOT ENOUGH
• Removing the images once you get the letter IS NOT ENOUGH

7. A Costly Mistake
• 3 images cost $5,000 {paid to iStockPhoto}
• 1 image cost $7,000 {negotiated down and paid to individual owner}
• “I didn‟t know better” has the potential to cost you $1,000‟s

8. Images Sources
• Creative Commons
• DreamsTime
• iClipArt
• iStockPhotos
• Microsoft Images
• Morgue File
• … and the list goes on and on

9. HOTLINKING
YOU WILL BE BRANDED AS A THIEF
• EASIEST WAY TO PI$$ SOMEONE OFF FAST!
• Image is hosted on owner‟s server but appears within your article
• You are “stealing” their image
• You are “stealing” their bandwidth

10. Hot Linking
• Change options in your cPanel to prevent hot linking
• Do a Google Image Search to find if someone is stealing your images
• Replace photo with something fun if they don‟t remove
• Right click protection really doesn‟t work… I can steal your photos if I want them