Billian shares six successful social selling takeaways from 2013

1. The Social Sale:
six successful
takeaways from 2013

2. #1 Hashtags Work
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Participating in Twitter discussions during conferences
(#HIMSS13, #AHIMACon13) or tweet chats (#HITchicks,
#homehealthchat) draws our brands into new dialogues and
exposes them to new and influential followers.

3. #2 Timely & Creative Content Works
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Content that is creative and timely - especially photos
and infographics - tends to be socially shared more
quickly by more people.

4. #3 Don’t Neglect LinkedIn
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This B2B social network continues to be a top
platform when it comes to quality engagement
and the social selling cycle.

5. #4 Social is More Important
than Ever to the Sales Cycle
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Social networking is now vital to sales and marketing
initiatives. We’ve seen consistent spikes in social visits
and conversions around coordinated social and
traditional marketing campaigns.

6. #5 Quality, Timely
Content is Key to Earned Media
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Keeping up with healthcare trends via social is
half the battle in creating newsworthy content.

7. #6 Strong Partnerships
are a Must for Social Sharing
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Customers, business partners, media partners, etc., have
become essential to helping spread the word about our
tweet chats, new reports, blogs and white papers.

8. Questions? Comments?
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Email jdennard@billian.com
Find us on Twitter at @billians and @PorterResearch
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