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Take Advantage of This Recession
Historically, recessions are relatively short and they're usually followed by long periods of prosperity
“ Most firms in our analysis cut their [marketing] budget in a recession.” “ Companies that have been looking at marketing as an investment, and not an expense are the ones that are going to come out of this [recession] really, really well.”
 
This is not the time to cut sales and marketing!  It is well documented that companies  that increase sales and marketing during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times .  John Quelch is Senior Associate Dean of Business Administration at Harvard Business School.
“   I have yet to see any study that proves timidity is the route to success.”  Studies consistently have proven that companies that have the intelligence and guts to maintain their overall marketing and advertising efforts in times of business downturns will get the edge on their timid competitors ” .  J. Welsey Rosberg Senior VP, Meldrum & Fewsmith’s
McGraw-Hill Research analyzed 600 businesses. Those specific companies that maintained or increased their sales, marketing and advertising expenditures during a recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased advertising.  Sales from companies that remained aggressive during recession enjoyed a  256%  increase in overall revenue- during the first three years of the recovery
 
 
 
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It’s About The Relationship Stupid!
 
 
 
 
39%
 
 
How Soon Adults Forget ,[object Object],[object Object],[object Object]
We tend to remember
 20%   of what we hear 30%   of what we see in pictures 50%   of what we  both  hear & see  70%   of what we explain to someone
 
 
“ Whenever there has been an economic downturn, consumers have kept travelling”
only a modest decline of 1.3 percent in pleasure travel for 2009.  only a modest decline of 1.3 percent in pleasure travel for 2009.  a modest decline of 1.3 percent in pleasure travel for 2009.
“ American families are not canceling travel
but they are traveling closer  to home”
GREAT NEWS FOR YOU !!!
Good News for Hampton
 
71%
“ We’ve concentrated on targeting guests who will travel 2 to 4 hours from their home”
This one is just a breeze
 
 
You have a specific skill set that is in tremendous demand  now  
and will only become more essential each year for the foreseeable  future  !
 
 
 
 
 
 
$8 trillion in 2008 $15 trillion by 2018
A Loaded Question
 
 
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1. Sales and Marketing
Sales Cures All !     Mark Cuban, Owner, Dallas Mavericks NBA Team

 .
 
Your career will take off the millisecond you establish the reputation of always  exceeding  on your annual sales targets
75% 49%   or less
$ 20,000.00 $ 8,000.00
People Pay for Performance
 
 
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A Brilliant Move
80 - 20
4%
The Average North American Car  Sales Person 
 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Joe Girard ,[object Object],[object Object],[object Object]
Joe Girard sold 13,001 cars during a 15-year career. - one at a time.   ,[object Object],[object Object]
 
 
 
“ The rest of us seem pretty darn sure why the best of us are so productive”
 
 
College Drop Outs
 
 
Experience  Or Years Of Service
 
 
 
 
This is Just Too Simple!
96%
Attitude
“ Attitude is not a feeling, it is a self induced state of mind! In fact, it is one of the few self imposed blessings”
"Our attitude toward life determines life's attitude toward us"
ATTITUDE NOT Aptitude
“ Your attitude right now - is only as positive as  you  decide it will be”
They will know to the last dime what their 2009  sales targets are and they have every intention of not only hitting those goals 
.  but exceeding them !
If they do not find the circumstances easily accessible for success 
.they will create their own.  No questions asked!
 
Jason http://www.youtube.com/watch?v=1fw1CcxCUgg
“  80% of Your Success Comes From Attitude And Only 20% From Aptitude”
“  Selling the exact same product at the exact prices in the exact same markets ”
 
The only difference between the two groups was in their   attitudes
People are always blaming their circumstances on their on their  lack of success.  ________________ The people who get on in this world are the people who get up 
and look for the circumstances they want 
 And, if they can’t find them, make them. ______________________
 
Start thinking and acting like the person you want to become.
“ How would the person I’d like to be, do the things I’m about to do?"
“  The number one problem that keeps people from winning in North America is a lack in belief in themselves”
   A.L. Williams
If you don't program your success, your life will program you.
 
Sometimes you have believe in their vision until your attitude catches up.
 
 
 
 
 
 
Hire For Attitude First
74%
Infectious attitude
 
 
PMMFI
 
Unwavering Bias For  Action
Ready –  Fire  -  Aim
They have an unrelenting focus on doing things that produce revenue!
"The critical ingredient is getting off your butt and doing something. It's as simple as that.  A lot of people have ideas,  but there are few who decide to do something about them now. Not tomorrow. Not next week. But today! "
53  vs  8
Double Your Sales Performance
 
Professional Persistence!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“  I Miss 100% Of The Shots I Never Make”
 
“  What separates the successes from the failures is the ability to carry on when the clients say no.”
 
 
 
SW-SW-SW-SW
 
65% 74%
Because they did not feel appreciated.
 
 
FUN
70% of corporate buyers would switch vendors  today  if they could find someone more fun to do business with. ☻
 
 
 
 
 
 
Fun =  127%  More Productive
The simple act of incorporating fun  into your sales plus your employees jobs  had just been designated as on of  the  best business ideas ever .
 
 
“  To those of you who are never in a hurry, who say what’s the rush. Who believe that when it comes to taking action that we have plenty of time. Well, I’ll do my best to be as polite and delicate  as possible.”
You are an idiot. There is no time. There is always a rush. You don’t have all the time in the world  “ HURRY UP!”
 
 
 
The End -Thank You !

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Hampton CVB final