7. Concept
An attitude is a hypothetical construct that
represents an individual's degree of like or
dislike for an item.
Attitudes are generally positive or negative
views of a person, place, thing, or event this
is often referred to as the attitude object.
9. Negative attitude:
The tendency of a person that result in
an undesirable outcome for individuals and
organizations.
Positive attitude:
The predisposition that results in
desirable outcomes for individuals and
organizations.
11. 11
Components of Attitudes
COGNITIVE
Opinion or beliefs about attitude object (pos. & neg.)
AFFECTIVE
emotions and feelings the object triggers (pos. & neg.)
BEHAVIORAL
reaction toward the object (pos. & neg. actions)
12. 12
Attitude Object: EMPLOYEE
COGNITIONS
My pay is low.
My supervisor is unfair.
AFFECTS
I am angry over how little I’m paid.
I dislike my supervisor.
BEHAVIORS
I am going to look for another job that
pays better.
I am looking for another job.
14. Functions of Attitudes
• Value-Expressive function
• enable us to express who we are and what we believe
in
• Ego-defensive function
• enable us to project internally-held conflicts onto
others means protecting self-esteem (e.g.,
homophobia)
• Knowledge function
• enable us to know the world
• Utilitarian/Instrumental Function
• Enable us to gain rewards and avoid punishment
15. Theories of attitude change
Cognitive Dissonance Theory
Self Perception Theory
16. 16
Do Attitudes cause Behavior?
Answer: Not very well!
Attitudes have a stronger affect on behavior if
they are
important
specific
accessible
social pressure reinforces the attitude
you have experience with the attitude.
17. Attitude & Behavior
SEA LEVEL
BEHAVIOR
VALUES – STANDARDS – JUDGMENTS
ATTITUDE
MOTIVES – ETHICS - BELIEFS
KNOWN
TO OTHERS
UNKNOWN
TO OTHERS
18.
19. Conclusions
Attitudes do not predict single behaviours
Attitudes are related to multiple behaviours
(behavioural patterns)
Attitudes influence behaviour through influencing
intention
Intention is the better predictor of behaviour
In order to understand intentions and behaviours,
need to know about beliefs and attitudes
This is essential in relation to attitude change
20. The Choice is YOURS
•With a Bad attitude
you can never have a positive day
•With a Positive attitude
you can never have a bad day
21. How can we develop our personality
and attitude ?
We can do this through :
Self image and self reformation
Education and hard work
Discipline and organization
Belief in goodness's and truth and many more.
22.
23. The Final Words
“Things are the way you think
they are, because you think
they are that way.”
26. AN INTERNAL
FEELING SHOWN
THROUGH
BEHAVIOR
THE WAY YOU SEE
LIFE THROUGH
YOUR EXPERIENCE
PORTRAY AN INDIVIDUAL’S
PERSONALITY – POSITIVE OR
NEGATIVE
ATTITUDE
28. FATE – SUCCESS OR FAILURE IS
PREDESTINATED
PROFIT IS AN EMBARASSMENT
TOO POLITE
NO OR LITTLE INTENTION
TO SUCCEED
OBTAIN PROFIT IN THE
SHORTEST TIME
NOT INTERESTED IN LEARNING
SIX UNHEALTHY ATTITUDES
FOR YOUR MLM BUSINESS
29. 1. RUN THE BUSINESS AS
AN ENTREPRENEUR BUT
HAVE THE ATTITUDE OF
AN EMPLOYER
2. HAVE ADEQUATE
BUSINESS CAPITAL
3. HAVE THE ATTITUDE TO
RUN A STABLE BUSINESS
4. LEARN AND FOLLOW
OTHER PEOPLE’S
POSITIVE EXPERIENCE
5. ‘UPLINE’ AND ‘DOWNLINE’ ATTITUDE
6. AGGRESSIVE ATTITUDE
SIX POSITIVE ATTITUDES
FOR YOUR MLM BUSINESS
30. 1. RUN THE BUSINESS AS AN ENTREPRENEUR
BUT HAVE THE ATTITUDE OF AN EMPLOYER
Don’t look down on your own business
Have great initiatives
Run your own
franchise
business
Increase your
level of
professionalism
32. 3. HAVE THE ATTITUDE TO RUN A STABLE
BUSINESS
NO price cut / price
reduction
NO fighting and
hijack members
from other
distributorship
DON’T think of the business as a way to make
fast money in a short span of time
33. 4. LEARN AND FOLLOW OTHER
PEOPLE’S POSITIVE EXPERIENCE
Become an aspiring teacher
with a vision
Become a great example and
model to your Downlines
Teach a person on how to fish
Train your Downlines to become independent
Learn from successful people
Take part in company’s activities
From timid brave
From don’t know know
From cannot do can do
From part-time full-time
34. Don’t critic and blame
each other
Appreciate each other
Share your experience
with each other
Become a good example
and model
Appreciate the time spent
by your Upline, he/she is not a messenger, a courier
service or a dispatch boy.
Don’t be jealous of others
Don’t treat your Downlines or your
subordinates as your employee or servant
5. ‘UPLINE’ AND ‘DOWNLINE’ ATTITUDE
35. Focus
Patience
Sincere
Image
Discipline
Helpful to each other
Personally use the products
Initiative / Grab the opportunity to
receive your recognition award on
stage
6. AGGRESSIVE ATTITUDE
37. 1. Hopes and dreams taken
away from you
2. Lost of confidence
3. Turn down the opportunity
4. Take all the blame or blame
others 100%
5. Didn’t follow the company’s
Statement of Policies & Procedures (P & P)
6. Didn’t perform the 5 ‘S’ – Selling, Sponsor, Service,
Schooling & System
7. Blame on time, Upline, etc.
SEVEN MLM TRAPS
38. YOU MUST HAVE THE RIGHT ATTITUDE
FOR YOUR MLM SUCCESS
"I can." This is the most basic of all
attitudes. We must believe that
we can, and will succeed with
our MLM business.
IMPORTANT!
39. Where are you with your
attitude?
Do you have a good one?
Sit down and give it some
serious thought
Decide to take your attitude
to the next level!
If you have a bad attitude,
decide to improve it a couple
of levels!
If you have a good attitude,
take it to the “great” level!
YOUR HOMEWORK
40. GAME TIME
A = 1
B = 2
C = 3
D = 4
E = 5
F = 6
G = 7
H = 8
I = 9
J = 10
K = 11
L = 12
M = 13
N = 14
O = 15
P = 16
Q = 17
R = 18
S = 19
T = 20
U = 21
V = 22
W = 23
X = 24
Y = 25
Z = 26