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The Executive Summary
PAYBACK
© COPYRIGHT 2016, PAYBACK DIGITAL. LLC

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PAYBACK
© COPYRIGHT 2016, PAYBACK DIGITAL. LLC
Payback Digital capitalizes on the
multi-billion dollar hole left in the
wake of ad-blocking software.
Advertisers have grown
increasingly persistent
in their attempts to
reach their target
market, to the point
they’ve driven them
away.
The relationship
between consumers
and advertisers is broken. Current
technologies leave advertisers and
content providers in panic mode.
Enter Payback.
We believe in giving people the
power to own and control the
monetization of their digital identity.
We do this by creating software
that collects Individual Data
(ID) for people, and establishes a
marketplace to safely use this ID to
make them money. It’s an app that
fundamentally changes the feeling
people have about advertising, and
refinances the digital world
in a powerful new way.
Payback Digital is
more than just another
ad-blocker or online
advertising platform.
It is a new way of
doing business. We
fundamentally transform
the way advertising is
delivered and received.
In fact, we don’t offer ads; we offer
‘Invitations’. We invite people to
interact with high quality video
advertisements and other interactive
options. And, they get paid, directly,
OUR BUSINESS MODEL
THIS IS YOUR
POWER BUTTON
“Payback gives you
ownership and control
of your digitial identity”
- David Gottschalk, CEO

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PAYBACK
© COPYRIGHT 2016, PAYBACK DIGITAL. LLC
for their interaction.
When consumers get paid for their
time, rather than having their time
interrupted, they change their
attitude from avoidance to attraction.
And, that changes everything in the
advertising industry.
Our Connect Direct™ model shifts
the focus away from chasing resistant
consumers, toward engaging with
willing participants.
Payback adds significant new value
to advertisers, content providers and
consumers through three (3) major
functions:
‘Individual Data’ (ID) is the sum
total of a person’s online and offline
behaviors. Payback Digital creates a
system that seamlessly collects and
merges a consumer’s past online
data, and automatically updates that
information going forward.
THINK NETFLIX FOR ADVERTISING
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PAYBACK
MOVIE TRAILERS
AUTOMOBILES
RETAIL
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PAYBACK
ELECTRONICS
GAMES
CLOTHING
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PAYBACK
GADGETS
RESTAURANTS
TRAVEL
SCROLL UP & DOWN • SCROLL LEFT & RIGHT • CLICK TO WATCH
1. Merging individual data.

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PAYBACK
© COPYRIGHT 2016, PAYBACK DIGITAL. LLC
When consumers own their
Individual Data, they can
intentionally increase the value
of their ID by adding personal
information about themselves.
Currently, this information floods
away from people, and is collected by
major data trackers in order to target
more ‘interruption’ ads.
Payback shifts power away from ‘big
data’ and puts it back in the hands of
consumers. It’s an information asset
worth tens of thousands of dollars.
As DVR’s, Netflix and AdBlockers
show, people will do just about
anything to avoid interruption ads.
Ownership of Individual Data is the
key differentiator. When people have
ownership, they engage differently.
They’re a king. Not a pawn.
The Payback ID is a valuable asset,
that allows people to voluntarily
engage with a known Invitation for
a known amount of time, for
cash. When people engage on
purpose, it changes the way
advertisers communicate, and
transforms the entire process.
Money earned in the Payback
system can be used for anything
(deposited into a digital wallet),
but it’s designed to finance ad-
free digital media content. And,
at the same time, to increase
consumption of online games,
shows, songs, upgrades, premium
content and apps.
Imagine how the inflow of
advertising money, directly into
consumer’s wallets, will effect
the digital economy. People love
spending other people’s money...
2. Attracting consumers
instead of interrupting
them.
3. Opening new doors
to the marketplace.
PROCEED TO
CHECKOUT

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PAYBACK
© COPYRIGHT 2016, PAYBACK DIGITAL. LLC
We create a reciprocal relationship
between consumers and advertisers.
Consumers watch. Advertisers pay.
When a consumer watches an
advertisement and
verifies they watched it
by answering a simple
multiple-choice question,
it completes an interaction.
The Payback algorithm
computes the value of
each interaction. And, we
take a percentage of each interaction,
as a transaction fee.
Advertisers use Payback because
it fixes the problem. Old-school
methods put ads in front of people,
but they offer no incentive for
people to interact. So, they just keep
interrupting.
Payback provides a reason for
people to engage. And that changes
the advertising experience from
annoyance to attraction.
That change is where the value is.
And, advertisers are ready to make
that change.
We run along side current
major advertising systems
like TV, search, social and
pre-roll video. But, we
distance ourselves from
the clutter of interruptive
media by approaching the
market openly.
Consider the global implications of
paying consumers directly. It would
be a huge injection of capital into the
internet economy.
The current system is broken, and
needs to be fixed. Insiders are not
going to do it because they can’t. It
would take someone from outside
the industry to create a system that
changes everything.
We can make those changes because
we’re not vested in the old system.
Payback Digital opens a new door.
S
¥
£
¥
WE TAKE A
PERCENTAGE OF EACH
INTERACTION AS A
TRANSACTION FEE.
HOW WE MAKE
MONEY.

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PAYBACK
© COPYRIGHT 2016, PAYBACK DIGITAL. LLC
Payback is an entirely new way to
monetize the Internet. It changes
the way consumers consume and
advertisers advertise. It ends
commercial interruptions. And,
it ushers in a new age in the
relationship between advertisers
and consumers.
It’s not just a new business. It’s a new
way of doing business.
Contrary to old-school precepts, we
believe people will eagerly seek out
ads to learn about new products.
And, to connect with their favorite
brands.
Payback is accepting invitations from
strategic partners who can benefit
from an independent
platform that transforms
the $600B advertising
industry.
Please request a personal
introduction to the Company by
contacting the Founder.
Dave Gottschalk
Founder, Payback Digital
DGottschalk@PaybackDigital.com
Visit our website:
www.paybackdigital.com
WE’RE LOOKING
FOR A STRATEGIC
PARTNER.
THAT PARTNER
COULD BE YOU.