CBS Local Digital Media

1. Engaging
Content
Empowering
Fans with
Demand it!®
Expanding
Relationships with
Artists and Fans
Extending to
Digital and Live
Event Platforms
1

2. 82MM 21MM 45MM 5MM
MONTHLY UNIQUE VISITORS
(Websites, Mobile Web And
Mobile Apps)
SOURCE: Google Analytics, August 2014.
MONTHLY
LISTENING HOURS
MONTHLY MOBILE VISITORS
(Websites, Mobile Web And
Mobile Apps)
TOTAL DIGITAL
APP DOWNLOADS
2

3. THE WORLD’S LARGEST SELECTION
OF LIVE ENTERTAINMENT AND EVENTS
22MM
REGISTERED CONSUMERS
12MM
OPT-IN EMAIL SUBSCRIBERS
22MM
MONTHLY PAGE VIEWS
700K
MONTHLY TICKET REFERRALS
Photo Credit: Christopher Polk / Getty Images 3

4. 24/7 INTERACTIVE MUSIC NETWORK
COVERING EVERY GENRE AND REACHING EVERY FAN
15MM
MONTHLY UNIQUE VISITORS
300+
ONLINE RADIO STATIONS
21MM
MONTHLY LISTENING HOURS
300+
PODCASTS
Source: Google Analytics, August 2014. radio.com network consists of listeners from iTunes, Windows Media
Player, Tune-in, Winamp, etc. 4

5. NEWS INTERVIEWS NEWS ARTICLES
Connect fans to performers with in-depth interviews and artist news.
SPONSORSHIP INCLUDES:
• (1-3) Branded Wallpaper (1768x1050), Pencil (970x66, 970x418) or Leaderboard (728x90),
Mobile Web Banner (320x50)
• (4) Co-branded Traffic Drivers (728x90, 300x250, Dynamic Lead Graphic Image)
• All content lives across radio.com, Eventful, relevant Music Station Sites and CBS Local Market
Sites
1
2
3
1
2
3 4
3 4
5

6. 6

7. 7

8. Bring fans closer through a branded nationwide
sweepstakes from radio.com and Eventful. Includes:
• Airfare
• Hotel Lodging
• Concert Tickets
• VIP Meet and Greets
8 Photo Credit: Bennett Raglin/ Getty Images

9. Enter for the chance to win a VIP trip, concert tickets and meet-and-greet with the talent.
SPONSORSHIP INCLUDES:
• On radio.com
• (1-3) Branded Wallpaper (1768x1050), Pencil (970x66, 970x418) or Leaderboard (728x90),
Mobile Web Banner (320x50)
• (4) Co-branded Traffic Drivers (728x90, 300x250, Dynamic Lead Graphic Image)
• On Eventful:
• (5) Custom Landing Page (Social widgets, Lead Generation Form, Donation Call to Action)
• All content lives across radio.com, Eventful, relevant Music Station Sites and CBS Local Market Sites
1
2
3
4
5
9

10. ADVERTISING OPPORTUNITIES
Impactful site takeovers provide maximum advertising exposure
SITE TAKEOVERS
Custom site takeovers may include auto-play video,
eye catching drop-down billboards, sticking sides,
rotating panels and more. In addition, IAB standards
are available for run of site display.
75+ MILLION
MONTHLY UNIQUE VISITORS
HIGH IMPACT
LEFT SIDE, RIGHT SIDE, 300x250
BILLBOARD/PENCIL WITH VIDEO OR LEADERBOARD
TARGETING
PAGE SPECIFIC
LOCATION (CITY)
ENTERTAINMENT PREFERENCES
MUSIC GENRE OR RADIO STATION SITE SECTIONS

11. ADVERTISING OPPORTUNITIES
Impactful run of site display provides maximum advertising exposure
ONSITE DISPLAY
Expandable Rich Media featuring in-banner video
and/or digitally hosted coupon. IAB standards are
also available for run of site display.
75+ MILLION
MONTHLY UNIQUE VISITORS
RUN OF SITE
RICH MEDIA WITH VIDEO AND/OR DIGITALLY
HOSTED COUPON, 300x600, 300x250 AND 728x90
TARGETING
PAGE SPECIFIC
LOCATION (CITY)
ENTERTAINMENT PREFERENCES
MUSIC GENRE OR RADIO STATION SITE SECTIONS

12. ADVERTISING OPPORTUNITIES
Impactful mobile units provide maximum advertising exposure
MOBILE
Custom mobile site takeovers include three ad units:
hero, 300x250/video and 320x50. In addition, IAB
standards are available for display.
40+ MILLION
MONTHLY MOBILE UNIQUE VISITORS
HIGH IMPACT
HERO, 300x250 or VIDEO, 320x50
TARGETING
PAGE SPECIFIC
LOCATION (CITY)
PUSH NOTIFICATIONS IN APPS
ENTERTAINMENT PREFERENCES
CONCERT OR MUSIC SITE SECTIONS

13. ADVERTISING OPPORTUNITIES
Consumers keep in the know with weekly newsletters
WEEKLY EVENTS GUIDE
Highly anticipated weekly newsletter sent every
Monday to consumers planning their leisure time,
recommending popular concerts, sports, and events
in their local markets.
12+ MILLION
OPT-IN EMAIL SUBSCRIBERS
SPONSORSHIP
SKIN, 300x250 or 300x600
TARGETING
AGE
GENDER
LOCATION (ZIP or CITY)
ENTERTAINMENT PREFERENCES

14. ADVERTISING OPPORTUNITIES
Consumers keep in the know with weekly newsletters
THE REEL BUZZ
Highly anticipated weekly newsletter sent every
Thursday to consumers showcasing new releases,
new trailers and the hottest blockbusters at their
favorite theaters in their local market.
12+ MILLION
OPT-IN EMAIL SUBSCRIBERS
SPONSORSHIP
SKIN, 728x90 & 300x250
TARGETING
AGE
GENDER
FAVORITE THEATERS
LOCATION (ZIP or CITY)
ENTERTAINMENT PREFERENCES

15. ADVERTISING OPPORTUNITIES
Personalized, targeted campaigns that effectively reach your audience
DEDICATED EMAIL
Eventful’s proprietary modeling technology combined
with exclusive messaging to an engaged community
drives awareness and results.
12+ MILLION
OPT-IN EMAIL SUBSCRIBERS
HIGH IMPACT
100% CUSTOMIZABLE
100% SHARE OF VOICE
CHOOSE FROM A VARIETY OF TEMPLATES
TO BEST FIT YOUR GOALS!
TARGETING
HHI
AGE
GENDER
LOCATION
MUSIC GENRE
ENTERTAINMENT PREFERENCES
PREVIOUS CAMPAIGN RESPONDERS

16. ADVERTISING OPPORTUNITIES
Personalized, targeted campaigns that effectively reach your audience
VIDEO NETWORK
Drive engagement and ROI utilizing video solutions.
Seamlessly integrate around high-trafficked lifestyle,
music, sports and news content.
2.32%
AVERAGE CTR FOR VIDEO
HIGH IMPACT
PRE-ROLL (:15 / :30 / :60)
TARGETING
LOCATION
BEHAVIORAL SEGMENTS
DEMOGRAPHIC SEGMENTS