A sought after, positive and inspirational trainer & speaker specialising in sales and service. Lesley has a long track record of producing hard, quantifiable results in the real world. Above all, a motivator of people, an outstanding communicator, brilliant with participants, she is commercially astute in spotting and developing opportunities others miss. Lesley has enjoyed a successful career in sales and service for over twenty years and had gained a wealth of experience up to group sales management level. She works internationally with dedicated and non-dedicated sales people, service professionals and leaders in both the private and local authority sector. Her charismatic training style and the ability to deliver desired results has enabled her to be in high demand in the health and fitness industry and other industries. Lesley is the founder of Nurturing Skills and believes that learning is a serious business issue and that training must be relevant, engaging, enthusing, tracked and followed up.

1. Break the Rules
of Selling
with Lesley Aitken

2. Nudge…
www.nurturingskills.com

3. Cognitive fluency
“It is human tendency to
prefer things that are familiar
and easy to understand.”
www.nurturingskills.com

4. Emotional decisions,
rational justifications
Healthy but less tastyTasty but less healthy
NaturalGenetically engineered
www.nurturingskills.com
Group 1

5. Emotional decisions,
rational justifications
Healthy but less tasty Tasty but less healthy
Genetically engineeredNatural
As much as 95% of our decisions are
made by the subconscious mind.
www.nurturingskills.com
Group 2

6. The hidden persuaders
Triggers for a sale
• Heart rate
• Respiration
• Muscle contraction
VivoMetrics
“Neuroscience is where the intellectual
action is these days” – The Observer
www.nurturingskills.com

7. Museum
Tourtitus
www.nurturingskills.com

8. “Buyers are typically
closer to making a
buying decision
than they used to be
when they engage
with you.”
www.nurturingskills.com

9. Conclusions
Understand what motivates a buyer to buy.
Remodel your sales process.
Retrain your staff.
www.nurturingskills.com

10. Lesley Aitken
Founder of Nurturing Skills, Speaker & Trainer.
“We help people to be elite sales people.”
lesley@nurturingskills.com
Mobile: + 44 (0) 7815 800 939
Twitter: @lesley_at_NS
Facebook: www.facebook.com/NurturingSkills
www.nurturingskills.com