Ronnie Parisella from Power Consulting Group gave a presentation on leveraging a professional services automation (PSA) tool to grow an MSP business. He discussed the market opportunities for MSPs, the key components an MSP needs like PSA, RMM, accounting and reporting, and sales processes. He provided suggestions for small MSPs and highlighted benefits of partnering with Ingram Micro like their SMB Alliance program and training academy. The presentation included testimonials and details on a special offer for Autotask and consulting services.

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Leveraging your PSA tool
to grow your business
Ronnie Parisella, Director of Business
Development, Power Consulting Group
5/23/13

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ABOUT

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Power Consulting Group - NYC
■ Services:
– IT Consulting
– MSP Consulting
■ Notable: Re-Deployed Expanded
Cloud Architecture (VDI) in 2013
■ Founded 1991, 14 employees
■ 2012 Revenue - $3.2MM
– (53% growth over 2011)
■ 2013 projected - $4.1MM

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■ Founded first MSP in 2001
(Now a VTN Member)
■ Ingram Micro SMB Alliance
Advisory Council Member
■ Autotask Certified Consulting
Partner
■ Autotask NYC User Group
Leader
■ CRN – “7 Young VAR’s To
Watch”, 2007
About
RONNIE
PARISELLA
Director of Business
Development at
Power Consulting
Group, Inc.

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Why MSP At All?
Market
Opportunities
Cloud Fear Patriot Act

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MSP Growth Opportunities
(Gartner Group Estimates)
Expected to
grow to $72B
by 2016
Expected to
grow to
$131B in 2013
Expected to
grow to
$86B in 2016
Expected
to grow to
$3.7T
IaaS Public
Cloud
Security
Overall
IT
Spend

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What Does An
MSP Need To Compete?
Accounting &
Reporting
RMMPSA
Notifications
& Workflow
Sales
Process

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■ PSA – Professional
Services Automation
– Options:
 Autotask, ConnectWise, etc
.
– Considerations:
 Service Provider Type
 Sub-contractors
What Does An
MSP Need To Compete?

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What Does An
MSP Need To Compete?
■ RMM – Remote Monitoring
& Maintenance
– Options:
 Kaseya, N-Able, Level
Platforms, etc.
– Considerations:
 Scripting/Automation
 In-house knowledge

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What Does An
MSP Need To Compete?
■ Accounting & Reporting
– Accounting
 Options: SAGE, MYOB, etc.
– Reporting
 Evaluate Options: XXX
– Considerations
 What do you want to report
on?

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What Does An
MSP Need To Compete?
■ Sales Process – Quoting
– Options:
 Quosal, QuoteWerks, etc.
– Considerations:
 HW/SW Resales or Service
 Integrated Marketing

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■ Service Delivery Process
– Notifications & Workflow
– Notifications
 Automation of all support-
related client
communication
– Workflow
 Automation of common
service delivery tasks
What Does An
MSP Need To Compete?

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MSP Consulting:
Areas of Focus
Initial Setup
&
Configuration
Notifications
& Workflow
Rules
Sales Process
Design
Quoting &
Accounting
Integrations
Remote
Monitoring &
Maintenance
Integrations

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■ Don’t try to do it all -
Specialize
■ Partnerships
– Pick strategic vendors
 Training & Certifications
■ Ingram Micro SMB
Alliance
■ Ingram Micro –
IMTS, IMSN, IMTA, etc.
■ Team up with
Complementary Vendors
– VoIP/Software
Development/Cabling/CoLo
, etc.
■ Leverage MDF!!!!!
Suggestions for
Small/Growing MSPs

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“
“
MSP Testimonials
Power Consulting is the real deal. Ronnie’s subject matter
expertise has been an invaluable resource to us as we
grow our client base and internal infrastructure.”
Robert Baldwin – Tandem ITS
Power Consulting Group is a remarkable group of talented
people who know a great deal about “the” IT services
business and care a great deal about “your” It services
business.”
Patrick Burns – Autotask

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MSP Testimonials
“Power Consulting has enabled us to tap into the pulse
of our business. Their knowledge and commitment to
our success is impressive. If you run an MSP you owe
it to yourself to at least have a conversation with them.”
Joe Rojas – Nex5

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LISTEN UP

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■ Requirements
– $200,000 in annual business with Ingram Micro
– SMB focus of end users with less than 1,000 seats
– Attendance at one Invitational per year
■ Benefits
– IMTS, Blanket authorizations, IMTA discount
– Buffalo-based sales and credit team
– 1 fully covered trip per year
– Fusion funds, branding assistance, third-party discounts
Listen Up!
Ingram Micro SMB Alliance

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■ Benefits
– 8:30am-8pm (ET, M-F)
– 100’s of Certified IM Staff
– IMTS Guarantees their
Quotes
Listen Up!
Ingram Micro Technical Support

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Listen Up!
Ingram Micro Training Academy
Authorized Network Security Certification & Training Programs
•Exclusively lead through owned subsidiary – VPN Dynamics
•Designed for IT solution providers & end-user technical staff
Benefits of Online Training
•Affordable, vendor-authorized training programs
•No travel means less time out of the field
•Sandbox time to apply new knowledge
•Discounted 35% off MSRP for SMBA Members
•Re-sell to technical end clients at a 35% margin
•IMTA delivered courses are guaranteed to run!
www.ingrammicro.com/imta
1(800) 456-8000
Michael Beach , x66630
Jamie Kline, x65115

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■ Now IM Link:
www.ingrammicrolink.com
■ Unique online professional services
network to plan, implement, manage
and support technology lifecycle
services.
■ Non-competitive service delivery
framework.
■ No membership dues, transaction
fees or monthly services charges.
■ 800-456-8000 x67247 or x66686
Listen Up!
Ingram Micro Service Network

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Client Example – Burberry Stores
■ 85 US Stores
– New Firewall
– New Redundant Broadband
Connection
– Project Management &
Coordination
■ Wholly sourced through
Ingram Micro Service Network
– Handled 80/85 implementations
■ Fully documented

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Special Offer From
IM, Autotask & PCG
15% Off Autotask Pro Premium & More
■ Buy Autotask Pro Premium &
Get a $1,000 Voucher!
■ *NEW Customers: Good for up
to 50% off implementation
services up to $1,000
■ Using Autotask Pro Premium?
Get 50% Off Professional
Services!
■ *EXISTING Customers: Good
for up to 50% off professional
services up to $1,000
■ OFFER EXPIRES: September
30, 2013

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QUESTIONSDon’t be shy!
Speak up!
Feel free to approach

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Contact Us
127 W 26th St, Suite 1202, NYC 10001
(212) 647-0377 info@powerconsulting.com
www.facebook.com/pcgnyc
twitter.com/pcgnyc

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THANK YOU

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