Presentation of an EU project Qualitour project

1. QualiTour is….
Vienna Meeting, 15.7.2015
Vienna International Center
Prof. Dr. Harald A. Friedl

2. Welcome to …

3. • Developping Blended-Learning Tool for education and training in the
area of sustainable tourism
• project consortium: 7 partners
• universities, private companies, a foundation, regional authority and a
chamber of commerce…
• 10.2013-09.2015

4. Aims of QualiLearning
• improving the qualification of
the people employed in the
tourism industry
• offer job opportunities
to young people
• allow learners to continue
living in the rural areas by
increasing new opportunities of
employability
• raise awareness on relevant
stakeholders and local
development associations
about tourism potential of their
regions

5. Target Groups
• (Future) Entrepreneurs in Tourism
• Local Development Promoters
• Technicians and Professionals of
Tourism Sector

6. Important steps
• Scientific Frame Work
• Content Development of
8 Modules
• Development of eLearning
Platform
• Pilot Courses in
Italy, Poland and
Austria
• Finalisation of
eLearning
Platform

7. Scientific Frame Work
Some interesting details:
Identifying relevant terms
related to
•Sustainable
•respectful
•high quality tourism
• Sustainability…
• ….is a holistic approach
of a living culture or life style
compatible with future challenges:
• How are we treating each other
(socio-cultural and political aspect),
• In order to use which resources in
which way (ecological aspect)
• to put them into value (economic
aspect)
• for being able to live a healthy life on
the long run (spiritual aspect).

8. Challenges
Diversity in participating Experts
•Experts on eLearning:
Aidlearn, Consultoria em Recursos Humanos, Lda, Portugal
•Experts on Commercial Administration:
Chamber of Commerce and Industry Vratsa, Bulgaria
•Experts on Sustainable Energy:
Fondazione Fenice Onlus, Italy
•Experts on Rural Tourism Marketing
Molise Region, Italy
•Experts on Management:
Spoleczna Akademia Nauk, Poland
•Experts on Sustainable (Nature) Tourism Development:
FH JOANNEUM Ges.mbH, Austria :

9. Leading to divers ideas about…
• Tourism
• Sustainability
• Teaching
• eLearning
• Aims of EU-projects…
• Resulting into
high degree of
• Efficency orientation
• instead of Target- and
Effectivness-Orientation
• Doing instead of Discussing

10. Results I
• Pilot courses were very successful due to
face-to-face teaching…

11. • Learning Platform is not very user-friendly…
Results II

12. Aims:
• Learning from successful
project cooperation like…

13. Thank you for your
attention!