This document discusses how BigDoor uses gamification to increase customer acquisition, engagement, and retention for its clients. It outlines challenges like low registration and engagement rates. BigDoor addresses these through gamified onboarding, directed engagement like weekly challenges, and social competitions to drive retention. These solutions increased registration from 2% to 6%, page views from 7 to 13, and monthly visits from 2 to 2.7.

1. GAMIFIED LOYALTY AND REWARDS
Keith Smith| Co-Founder & CEO | keith@bigdoor.com| @ChiefDoorMan

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BIGDOOR POWERS
GAMIFIED REWARD PROGRAMS
THAT INCREASE CUSTOMER
ACQUISITION,
ENGAGEMENT &
RETENTION

3. The Challenge
Registration Rate: 2%
Page Views per User/Month: 7
Site Visits per User/Month: 2
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Increase these 3 metrics!

4. 1. Acquire
“What’s in it for me?”
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5. Value Based Onboarding
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6. A Reason To Register
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7. Percent of UsersWho Login
0%
1%
2%
3%
4%
5%
6%
Before
After
Registration

8. 2. Engage
“What should I do next?”
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9. Directed User Engagement
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10. Directing Mobile Engagement

11. Weekly Challenges
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12. Progression As Direction
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13. Page &VideoViews Per User/Month
-
2
4
6
8
10
12
14
Before
After
Pageviews

14. 3. Retain
“Why should I come back?”
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15. Badges & Social Competition
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16. Weekly Achievements

17. All About Rewards
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18. Experiences Usually Trump Stuff
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19. On Brand & Relevant Rewards
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20. SiteVisits Per User/Month
-
0.5
1.0
1.5
2.0
2.5
3.0
Before
After
Monthly Visits

21. The Summary
Registration Rate: 2%
Now 6%
Page Views per User/Month: 7
Now 13
Site Visits per User/Month: 2
Now 2.7
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22. Questions?
Keith Smith| Co-Founder & CEO | keith@bigdoor.com| @ChiefDoorMan
GAMIFIED LOYALTY AND REWARDS