This document provides advice on skill sets, career paths, and interviews for UX professionals. It discusses the benefits of being a generalist with skills across information architecture, visual design, and coding. It outlines typical career progression from junior to manager roles. Managers seek passion, critical thinking, communication skills, and technical competence. Thriving in interviews requires an online presence demonstrating skills and community involvement.
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Joe Dyer - Alphabet Soup: Career Paths, Interviews, and Skill Sets
1. ALPHAB ET SO UP
SKILL SETS, CAREER PATHS, & INTERVIEWS
JOE DYER
MANAGER OF USER EXPERIENCE
SABRE TRAVEL NETWORK
2. ABOUT ME MANAGER, USER
EXPERIENCE
SENIOR UX
TITLES I HAVE HELD
DESIGNER
SENIOR
INFORMATION
ARCHITECT
UX ARCHITECT
SENIOR WEB
PRODUCER
INTERACTION
DESIGNER
DIRECTOR OF NEW
MEDIA
VIDEO PRODUCER
COMBAT CAMERA
TEAM LEADER
@JOEPLANET
14. 37 SIGNALS ARTICLE
37SIGNALS
rk
at 37 signals wo
’s why al l designers e simply d
on’t
That SS. W
ly with H TML and C et their ha
nds
direct on’t g
er desig ners who d o the kind
of
consid vant t
he ma terials rele
dirty with t
o.
work we d
16. HARD SKILLS
VS.
SOFT SKILLS
presenting
interpersonal
๏ information
architecture planning/time
mgmt
๏ visual design
๏ presentation
layer coding
17. HARD SKILLS
VS.
SOFT SKILLS
presenting
interpersonal
๏ information
architecture planning/time
mgmt
๏ visual design
๏ presentation
layer coding
the skills
you need
to get a
job
18. HARD SKILLS
VS.
SOFT SKILLS
presenting
interpersonal
๏ information
architecture planning/time
mgmt
๏ visual design
๏ presentation the skills that
layer coding usually cost
you your job
20. HARD
SKILL
INFORMATION ARCHITECTURE
the categorization of information into
a coherent structure, preferably one
that most people can understand
quickly, if not inherently. It's usually
hierarchical, but can have other
structures, such as concentric or even
chaotic.
source:
wikipedia
21. HARD
SKILL
INFORMATION ARCHITECTURE
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22. HARD
SKILL
INFORMATION ARCHITECTURE
JJG’S VISUAL EIGHTSHAPES BOXES AND
VOCABULARY UNIFY ARROWS
unify.eightshapes.com
.jjg.net/ia/visvocab/ boxesandarrows.com
/
23. HARD
SKILL
INFORMATION ARCHITECTURE
JJG’S VISUAL EIGHTSHAPES BOXES AND
VOCABULARY UNIFY ARROWS
unify.eightshapes.com
.jjg.net/ia/visvocab/ boxesandarrows.com
/
graffletopia.co
m
extra bonus for mac
users
24. HARD
SKILL
INFORMATION ARCHITECTURE
SUGGESTED
READING LIST
Information Architecture for the
World Wide Web: Designing
Large-Scale Web Sites -- Peter
Morville, Louis Rosenfeld
Ambient Findability -- Peter
Morville
Don’t Make Me Think -- Steve
25. HARD
SKILL
VISUAL DESIGN
communication design is a mixed
discipline between design and
information-development which is
concerned with how media
intermission such as printed, crafted,
electronic media or presentations
communicate with people. a
communication design approach is
not only concerned with developing
the message aside from the
aesthetics in media, but also with
creating new media channels to
source: ensure the message reaches the
wikipedia
27. HARD
SKILL
VISUAL DESIGN
SMASHING METHOD
CREATTICA
MAGAZINE AND CRAFT
smashingmagazine.co
creattica.com methodandcraft.com
m
28. HARD
SKILL
VISUAL DESIGN
SUGGESTED
READING LIST
Visualize This -- Nathan Yau
Information Design Workbook --
Kim Baer
Web Design: E-Commerce --
29. HARD
SKILL
PRESENTATION LAYER CODING
articulation of a visual design in a
reader agent while vastly improving
the experience with nuts-and-bolts
basics of interaction design.
31. HARD
SKILL
PRESENTATION LAYER CODING
SMASHING 960 GRID ADDY
MAGAZINE SYSTEM OSMANI
smashingmagazine.co
960.gs addyosmani.com
m
32. HARD
SKILL
PRESENTATION LAYER CODING
SUGGESTED
READING LIST
The Smashing Book #2 --
Smashing Magazine
Designing with Web Standards --
Jeffrey Zeldman
35. SOFT
SKILL
PRESENTING
NOTE AND
SLIDESHARE SLIDEROCKET
POINT
noteandpoint.com slideshare.net sliderocket.com
36. SOFT
SKILL
PRESENTING
SUGGESTED
READING LIST
The Exceptional Presenter --
Timothy J. Koegel
Presentation Zen -- Garr Reynolds
37. SOFT
SKILL
INTERPERSONAL SKILLS
give and receive
constructive feedback
knowledge sharing
collaboration
conflict resolution
client management
office politics
38. SOFT
SKILL
INTERPERSONAL SKILLS
SUGGESTED
READING LIST
The Art of Project Management
-- Scott Berkun
FYI: For Your Improvement, A
Guide for Development and
Coaching -- Michael M.
Lombardo, Robert W. Eichinger
39. SOFT
SKILL
PLANNING / TIME MANAGEMENT
ability to prioritize
when to use which tool
be early and drive the bus
lose the fire helmet
even if you’re not billing by
the hour
59. WHAT DO UX MANAGERS DO?
internal external
companies agencies
๏ ‘evangelize’ ๏ sales
๏ manage/coach teams ๏ manage/coach teams
๏ network in company ๏ client relations
๏ hire/staff projects ๏ hire/staff projects
๏ project work ๏ project work
๏ teach/write ๏ teach/write
๏ admin/operations/new ๏ admin/operations/new
processes processes
source:
alcorn
60. WHAT DO UX MANAGERS DO?
internal external
companies agencies
๏ ‘evangelize’ ๏ sales
๏ manage/coach teams ๏ manage/coach teams
๏ network in company ๏ client relations
๏ hire/staff projects ๏ hire/staff projects
๏ project work ๏ project work
๏ teach/write ๏ teach/write
๏ admin/operations/new ๏ admin/operations/new
processes processes
source:
alcorn
61. MANAGER READING LIST
FYI: For Your Improvement, A
Guide for Development and
Coaching -- Michael M.
Lombardo, Robert W. Eichinger
First Break All the Rules: What the
World’s Greatest Managers Do
Differently -- Marcus
Buckingham, Curt Coffman
manager-tools.com
12: The Elements of Great
Join the UX Management Discussion List at iainstitute.org
Managing -- Rodd Wagner and
62. III. Interviewing
๏ need big image here to kickoff
INTERVIEWS
interviewing
๏ maybe a pot on a burner
63. MUST HAVE AN ONLINE PRESENCE
source:
simplebits.
65. WHAT MANAGERS ARE LOOKING
FOR
๏ “passion is tops. they need to have a love for the work.”
๏ “good critical thinkers. people who get the big picture.”
๏ “good communication. if you can’t communicate effectively,
you can’t do your job.”
๏ “at salesforce, everybody codes. You have to have
technical competence.
๏ “a serious commitment to the ia [ux] community.”
๏ “soft skills! we work in teams a lot. you have to collaborate
well.”
source:
alcorn
66. WHAT MANAGERS ARE LOOKING
FOR
๏ “passion is tops. they need to have a love for the work.”
๏ “good critical thinkers. people who get the big picture.”
๏ “good communication. if you can’t communicate effectively,
you can’t do your job.”
๏ “at salesforce, everybody codes. You have to have
technical competence.
๏ “a serious commitment to the ia [ux] community.”
๏ “soft skills! we work in teams a lot. you have to collaborate
well.”
source:
alcorn
68. BARRIERS TO SUCCESS
๏ not asking questions; repeated technical
mistakes
๏ slow skills development, stuck in old methods
๏ working alone too much
๏ lack of accountability for problems
๏ no prioritizing; scattered, always putting out
fires
source:
johansen
69. IN SUMMARY
๏ play the odds and be a generalist
๏ sharpen one blade at a time
๏ master your soft skills no matter
how awesome you think you are
๏ 6-figure income is within your
reach
๏ managers want to see you
participate in the digital space;
show your enthusiasm for all
things ux
This presentation is largely meant for those new or somewhat new to ux career.\n\nif you are already a senior practitioner, you can get some good resources but you are likely to savage me in the presenter feedback\n\n\n
how dare i give advice!!\n\nsmallest company ever worked for 9,000\n\nover 200 interviews\n\nmore than 400 hours in usability testing lab\n\nWell over 100 applications designed by me now in production across a range of industries\n
my phenomenal team of ux pros at Sabre Travel Network\n
Purpose is to inspire you ... to show you a way ahead\n\nthat a successful and very lucrative career is out there to be had \n\n... despite the bad economy.\n\n\n\n
In 2007, I was at an Adaptive Path conference in Washington\n\nI heard a presentation about how Google was only hiring T-shaped people.\n\n\n
I took exception to that notion\n\ni thought of using many people shapes and creating teams out of \nthem much like Tetris.\n\n
You also have your I shaped. specialists.\n\ndeep in one discipline\n\n
jack of all trades, master of none.\n\nfor much of my career, I would have considered myself one of these.\n
but every year the stakes get higher and higher and there is more demanded out of us\n\nit is my aim today to convince you that the generalist skill set is not only the most desired skill set, but a lucrative one as well.\n\nand if you choose to become a generalist yourself, know that the path is attainable even if daunting.\n
Generalists\n\nare highly desired and therefore well paid.\n\nfurther, they are most likely to achieve Principal and managerial titles is they so choose.\n\nbasically, a bullet proof way to stay employed\n
The following was in an article written by jared spool describing the need for generalists and the conditions that favor them.\n\nthis here sounds about like any UX shop I have ever heard of\n\nConditions Favorable to Generalists\nWhen your project work is all over the board and requiring skills from many different disciplines, you&#x2019;re better off with a generalist. The broad skill sets of generalists allow them to switch quickly.\nThe best generalists will tackle a complicated interaction design problem on Monday, conduct thorough user research on Tuesday and Wednesday, help another team with their information architecture on Thursday, and sketch out some new page layouts on Friday. Their skills are not just within the specific disciplines, but also in understanding how to switch gears quickly and take on new projects.\nGeneralists pay off in fast moving organizations with a high-pressure fire hose exuding out small, targeted projects. The fast pace and variety of the work will energize a talented generalist, who brings value by connecting the disparate projects together to create common threads and elements.\nWhen you&#x2019;re wearing your hiring manager hat, you&#x2019;ll want to look at the history of your project work. It&#x2019;s valuable to take an inventory of the skills that your team needed to complete each phase and deliverable. How much of each project was information architecture? How much was interaction design?\n\n
another jared spool article. \n\nbroad support for the generalist skill set within the industry\n\n http://www.uie.com/brainsparks/2006/09/08/specialists-vs-generalists/\n
37 signals, a very respected company in the ux space ...\n
they make it very clear how they feel about designers getting dirty with the code\n\nit would be like trying to make it as a fashion designer and know little to nothing about fabric.\n\nKnowing the medium\n
Looks move into skill sets and define them just a little\n\n
2 major types of skill sets\n
\n
\n
since we are a on a bit of a food and cooking metaphor \n\nskills as blades works nicely\n\nso lets look at our first blade\n
Let&#x2019;s be clear and define exactly what we mean by Information Architecture.\n\nmaking the complex simple. \n\nalso making all of the design planning documents simple to be used by \nvisual designers\ntechnical resources,\nbiz managers\nkey stakeholders\n\n\n
it is a lot more than just churning out diagrams. there is a lot to consider in terms of sequence and placement\n\n not to mention the rationale you choose to support design decisions.\n
for every one of the skills, i like to give 3 free online resources that can go a long\nway to sharpening your skill\n\n\n
crazy sick amount of templates and goodies\n\ndiagrams, stencils, imagery, full on deliverables\n
Bill Scott/Theresa Neil is my fave of this collection\n\n\n
contemporary web or UI design\n\n\n\n\n
visual design\ninformation design\n\ninteraction design\n\nskin, look and feel, etc\n\n
\n
\n
HTML 5\nCSS\n\nJQUERY\njavascript or javastrip ... a few people in this room will get that reference\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
talk about driving the bus\n\ntalk about losing the fireman&#x2019;s helmet\n
\n
\n
\n
\n
\n
Let&#x2019;s pause here and really consider what this chart is saying...\n\nConsider the perceived value of the title and role.\n\nthat one&#x2019;s ability to achieve the level or title must either already be contributing ...\n\nhttp://www.slideshare.net/kristenjohansen/creating-career-paths-for-ux-professionals\n
Katrina Alcorn\n
a snapshot of our industry\n\nTell them about A LIST APART, An Event Apart, A book Apart\n\nthey have been doing these annual surveys for about 4 years now\n
We tend to have a college degree\n\nbtw, i have known a lot of great designers who don&#x2019;t have a degree\n\nit just helps a lot to get past the HR departments at many companies\n\n
some good news ... our degrees seem to have some bearing on our jobs\n\n\n
We tend to have a blog or online presence\n\n\n
these stats square with what is essentially an aging UX work force\n
We tend to find ourselves in larger organizations\n\nthis is good... this is where advancement, career progression can occur\n
here is the distribution across organization size\n\nbut look at the next slide ...\n
More than a third of us work in large organizations.\n\nFertile ground for advancement due to hierarchical nature of large organizations\n\n you are also More likely to come into contact with HR departments the fun cycle of interviews\n
as you can see, the survey sample size is high at over 16k\n\nthis is less flattering than i would have guessed for our career field.\n\nfurther, the notes indicate that the salary distributions have stayed largely the same for the last several years\n
But i want to focus your attention on the last three segments that total more than 10 percent\n\nslightly more than one in 10 of us is making better than six figure income.\n\nit is certainly within the grasp of every one in this room to do so\n\nand if you needed any more encouragement ...\n
Hiring managers really care whether you have an online presence or not\n\nCan be: a collection of social media sites or a dedicated portfolio/blog site\n\nthe point is for the manager to get an idea of how you think. can you communicate well? do you have the skills to pay the bills?\n\nvs\n\nSomebody who treats UX like a day job and can't be bothered to participate online (where a great deal of learning can occur with UI treatments and current trends)\n
infographic resume\n
PETER MERHOLZ\nRICHARD DALTON\nANDREW SANDLER\nLIVIA LABATE\n
NOTICE HOW ONLY 1 MANAGER COMMENTED ON THE HARD SKILLS\n
VS. WHAT IS IN YOUR PORTFOLIO\n\n\n
time to wrap this up with a couple of good lists.\n\nno matter what level of UX you are currently striving for ...\n\nknow that:\nmost people don&#x2019;t think the same way you do\n\nmany of your strengths can be detrimental under pressure\n\n\n
avoid niche skill sets and play the odds\n\n\n\n\n\n