This document summarizes Geoff Sawyer's presentation on big data challenges for secure societies from an industry perspective. It provides information about EARSC, a network of commercial remote sensing companies in Europe. EARSC envisions establishing a European Marketplace Alliance for Earth Observation Services (MAEOS) to help overcome fragmentation in the European industry and enable companies to develop business globally. MAEOS would provide services like a common identity, governance policies, and market support. An operational marketplace called EOMall could also be established under MAEOS to facilitate transactions between buyers and sellers.

1. EARSC @ Big data and secure societies workshop 2016
Industry view of Big Data Challenges
for Secure Societies
Geoff Sawyer, EARSC Secretary General

2. EARSC @ Big data and secure societies workshop 2016
75 full members, 10 observers
From 22 countries in Europe
Full Members: any commercial company
providing services (including consultancy) or
supplying equipment in the field of remote
sensing shall be eligible for full membership.
based in a European country which
contributes to the European Space Agency or
which is a member of the European Union
Observer: any organisation engaged in the
supply or use of Remote Sensing which does
not qualify to become a full member of the
Association.
EARSC
Network

3. Market development & promotion
OGEO:
Link with Oil & Gas Industry
EOmag:
Sector magazine
EO4OG: guide to geospatial
products for the O&G Industry
eo4All
Links with IFI’s
EOpages:
Brokerage site
Achievement
Award
Annual Report
EO Portal (wiki):
Information on Geospatial services
EARSC on Twitter
Research Corner
3EARSC @ Big data and secure societies workshop 2016

4. www.eopages.eu
EARSC @ Big data and secure societies workshop 2016

5. 19 user case
examples
showing how EO
information has
solved business
problems.
EO4OG .... @ www.OGEO-Portal.eu
EARSC @ Big data and secure societies workshop 2016

6. EARSC @ Big data and secure societies workshop 2016
New Opportunities
• New digital services built on big data
• Open data from public sources opening vast
new application possibilities
• Global market for geospatial services where
EO plays a key part.
Threatened by:
• Strong commercial data supply
from US suppliers underpinned by
US policy (CIBORG).
• Entry of IT players into the
geospatial market
• Emerging VA and geospatial players
encouraged by US government
outsourcing.
Strong European capability:
• Copernicus, national programmes, IT skills
and capabilities
• a strong and competent industry delivering
EO products and services
• Excellent science base (ESA 2016 LP
conference provides good example)
Barriers!
• Industrial access to the Copernicus
data and information
• Fragmentation of the industry driven
by national approaches
• Public sector role in delivery of the
services conflicting with industry
(mission creep)

7. EARSC @ Big data and secure societies workshop 2016
What percentage of the market is for fully automated web-services?
Evolving Market for Services
Views of EO Service companies responding to the MAEOS stakeholder consultation

8. EARSC Position Paper (Feb 2016)
Download: http://earsc.org/file_download/308/EARSC+PP+-+Creating+a+European+marketplace+for+EO+services.pdf
Our position paper sets out the numerous challenges
facing the EO services sector today, such as:
• Fragmentation of European industry – some 450
companies in Europe, most are Micro/SMEs
• Difficulty for companies to access Copernicus data
• Challenge as US IT giants enter the geospatial arena
• Procurement practices in-adapted to digital services
• Promotion of European EO services in export
markets around the world
• Unclear boundary between public and private sector
EARSC @ Big data and secure societies workshop 2016

9. What is EARSC’s Vision?
A European Marketplace for EO services, with:
• A common identity where buyers can find European EO services, data and products
of all kinds;
• Appropriate technical, legal, organisational and operational structures in place for
the Marketplace to function;
• Operational platforms that link Copernicus and other geospatial data sources (public
and private) on which to build EO Services;
• An environment whereby private initiatives can flourish (clear public / private roles).
EARSC @ Big data and secure societies workshop 2016
Our aim is to help overcome the fragmentation in the European industry,
and enable companies to develop their business in a global market.
To facilitate this, we propose to establish a European Marketplace
Alliance for EO Services (MAEOS)

10. EARSC Vision: European Marketplace
EARSC @ Big data and secure societies workshop 2016

11. EARSC Vision: European Marketplace
Variety of data from all sources = Data platform
EARSC @ Big data and secure societies workshop 2016

12. EARSC @ Big data and secure societies workshop 2016
We envisage:
•A layered supply-chain
architecture, where industry
participants can contribute
and compete in each layer
•Enable access to data,
infrastructure, tools,
expertise – both
public/open and
commercial
•Secure environment that
protects intellectual
property and commercial
licences
•Collaborative environment
that encourages
competition and innovation
What can the future look like?
– an efficient supply-chain

13. Below the Marketplace tier; a thriving ecosystem should exist
• Service providers with innovative business models
• Platform services
• Access to many varied data types
• Public / open data
• Commercial satellite data
• In-situ measurements
• Socio-economic data
• Service providers and Brokers at each level
• Our interest is to make sure that the ecosystem works (well).
Linking Data
EARSC @ Big data and secure societies workshop 2016

14. EARSC @ Big data and secure societies workshop 2016
EARSC Taxonomy of Services

15. EARSC @ Big data and secure societies workshop 2016
ENEON: Networks of in-situ networks

16. EARSC @ Big data and secure societies workshop 2016

17. What should be within the
MAEOS?
Policy &
Governance
Market Support Common Identity
Marketplace
Operation
Stakeholder Consultation
– 107 distinct and valid replies out of 140 in total
42% of the companies wish MAEOS to include an operational Marketplace
- more in favour than against but support is weaker than for the other
functions
EARSC @ Big data and secure societies workshop 2016

18. EARSC @ Big data and secure societies workshop 2016
Marketplace tier with MAEOS

19. • Common identity:
•promote the European industry, single web-site, brand development,
•Services / products Comparison.
• Policy and Governance:
•Open standards for selling data and services,
•Certification scheme promoting quality of services
•Compliance, code of conduct, best practices etc.
• Market Support:
•Business Intelligence on markets and bid opportunities
•Partnership building with other sectors and industries
•Business development : creating new opportunities.
What will MAEOS provide?
EARSC @ Big data and secure societies workshop 2016

20. Marketplace tier with EOMall
EARSC @ Big data and secure societies workshop 2016

21. In addition to MAEOS, EOMall will provide:
• Marketplace:
• Operation of a common selling platform
• Gather and share market intelligence (anonymously)
• Common front end (proxy) but back-end with each individual company
• Common identity:
•New legal entity = company (or co-operative) with equal membership of
MAEOS
• Policy & Governance:
•rules of the co-operation.
What will EOMall provide?
EARSC @ Big data and secure societies workshop 2016

22. Three levels of participation / co-operation
1. Close co-operation within new legal entity ie EOMall
• shared resources: market information, front-end / back-end, etc
2. Co-operation through MAEOS
• Common identity, business development within shared policy &
governance
3. Member of EARSC as today
• Information flow, sector promotion plus lobbying
MAEOS
EARSC @ Big data and secure societies workshop 2016

23. Continue study into organisational structure by
1. study what legal constraints and what legal conditions would be appropriate
2. look at the business strategy to sustain the MAEOS & EOMall
3. Examine what possible public-private arrangements could be envisaged
4. Present possible package to industry for decision in January.
There are many actors and many views from both public and private
organisations; some form of collaborative instrument is necessary to align
positions and actions.
MAEOS – Next Steps
EARSC @ Big data and secure societies workshop 2016

24. www.earsc.org
www.eopages.eu
www.eo4og.eu
EARSC @ Big data and secure societies workshop 2016