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WEB ANALYTICS
WEDNESDAYS SINGAPORE
April 2015
TONIGHT’S OVERVIEW
6:30 – Drinks & Networking
7:00 – Presentation 1- Mathias Bak
7:25 – Break
7:35 – Presentation 2 – Wolfgang Maehr
8:00 – That's a wrap!
HOW TO EARN MORE MONEY USING
ANALYTICS
Mathais Bak - Digital Marketing Specialist
@ Norbreeze Group
The talk will give you some insight into the
types of numbers to look at when you are
hoping to increase revenue in your business.
WHO?
"Working as a in-house
online marketing specialist I
help companies increase
their revenue. With 5 years
of experience in European
e-commerce market, I
recently came to Singapore
to help build up COCOMI in
SEA."
THE WORLDS BEST EDUCATION
VISION FOR
• LEADING ASIAN ONLINE STORE SELLING
• WATCHES, ACCESSORIES AND
SUNGLASSES
• HOLDING A WIDE RANGE OF POPULAR
BRANDS
HIGH EXPERTISE AND SERVICE GUIDES
• 100% GENUINE PRODUCTS
• BEST IN CLASS SHOPPING EXPERIENCE
WHY WE USE ANALYTICS
THE FORMULA OF ONLINE
REVENUE:
TRAFFIC
X
CONVERSION RATE
X
AVERAGE ORDER
SIZE
=
REVENUE
5 REPORTS TO INCREASE THESE
NUMBERS
DEVICE & BROWSER TESTING
DEVICE & BROWSER TESTING
DEVICE & BROWSER TESTING
404 PAGES
404 PAGES
404 PAGES
404 PAGES
• WRONG INTERNAL LINK
• SOMEONE IS LINKING TO YOU
• PAGE EXPIRED
• SOMETHING WRONG WITH A PPC LINK
LANDING PAGE & TRAFFIC
SOURCE
LANDING PAGE & TRAFFIC
SOURCE
LANDING PAGE & TRAFFIC
SOURCE
AVERAGE ORDER VALUE
Group Average order size
1 478
2 946
3 1474
4 2112
AVERAGE ORDER VALUE
AVERAGE ORDER VALUE
Group
Average order
size
1 478
2 946
3 1474
4 2112
Group
Average order
size
1 701
2 1184
3 1611
4 2474
QUESTIONS?
BREAK
Our April Sponsors
Decision Science Agency is a group of consultants
and analysts that helps companies to improve the
efficiency of digital marketing operations by
focusing on digital strategy, usability and analytics.
• Web Analytics
• Analytics Models
• Customer Experience
• Research
• Strategy
www.decision-science.com
EXPLAINING DESIGNERS
Wolfgang Maehr, Interaction Designer @ Gumbuya
Wolf is an Interaction Designer at Gumbuya, a Singaporean
start up building a digital IKEA: a one-stop place to
assemble modern web applications. He leads the design of
the platform as well as its analytics system.
Design and analytics should have a symbiotic relationship
with one discipline feeding the other. Reality can look quite
different. This talk explores how so and what can be done
to make it a fruitful relationship.
JOBS OR OTHER NEWS?
 Thank you to Decision Science!
 Please migrate to our MailChimp account!.
 Adobe Digitial Marketing Symposium 2015
 Job shout-outs from the audience?
 Any other news from around Singapore?
 Come up and give a talk on a topic of your choice!
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 45
Learn more at http://symposium.adobe.com/sea/
END
Our April Sponsors
Decision Science Agency is a group of consultants
and analysts that helps companies to improve the
efficiency of digital marketing operations by
focusing on digital strategy, usability and analytics.
• Web Analytics
• Analytics Models
• Customer Experience
• Research
• Strategy
www.decision-science.com

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Digital analytics wednesday april meetup

  • 2. TONIGHT’S OVERVIEW 6:30 – Drinks & Networking 7:00 – Presentation 1- Mathias Bak 7:25 – Break 7:35 – Presentation 2 – Wolfgang Maehr 8:00 – That's a wrap!
  • 3. HOW TO EARN MORE MONEY USING ANALYTICS Mathais Bak - Digital Marketing Specialist @ Norbreeze Group The talk will give you some insight into the types of numbers to look at when you are hoping to increase revenue in your business.
  • 4. WHO? "Working as a in-house online marketing specialist I help companies increase their revenue. With 5 years of experience in European e-commerce market, I recently came to Singapore to help build up COCOMI in SEA."
  • 5. THE WORLDS BEST EDUCATION
  • 6. VISION FOR • LEADING ASIAN ONLINE STORE SELLING • WATCHES, ACCESSORIES AND SUNGLASSES • HOLDING A WIDE RANGE OF POPULAR BRANDS HIGH EXPERTISE AND SERVICE GUIDES • 100% GENUINE PRODUCTS • BEST IN CLASS SHOPPING EXPERIENCE
  • 7.
  • 8. WHY WE USE ANALYTICS
  • 9.
  • 10.
  • 11. THE FORMULA OF ONLINE REVENUE: TRAFFIC X CONVERSION RATE X AVERAGE ORDER SIZE = REVENUE
  • 12. 5 REPORTS TO INCREASE THESE NUMBERS
  • 13. DEVICE & BROWSER TESTING
  • 14. DEVICE & BROWSER TESTING
  • 15. DEVICE & BROWSER TESTING
  • 19. 404 PAGES • WRONG INTERNAL LINK • SOMEONE IS LINKING TO YOU • PAGE EXPIRED • SOMETHING WRONG WITH A PPC LINK
  • 20. LANDING PAGE & TRAFFIC SOURCE
  • 21. LANDING PAGE & TRAFFIC SOURCE
  • 22. LANDING PAGE & TRAFFIC SOURCE
  • 23. AVERAGE ORDER VALUE Group Average order size 1 478 2 946 3 1474 4 2112
  • 25. AVERAGE ORDER VALUE Group Average order size 1 478 2 946 3 1474 4 2112 Group Average order size 1 701 2 1184 3 1611 4 2474
  • 27. BREAK Our April Sponsors Decision Science Agency is a group of consultants and analysts that helps companies to improve the efficiency of digital marketing operations by focusing on digital strategy, usability and analytics. • Web Analytics • Analytics Models • Customer Experience • Research • Strategy www.decision-science.com
  • 28. EXPLAINING DESIGNERS Wolfgang Maehr, Interaction Designer @ Gumbuya Wolf is an Interaction Designer at Gumbuya, a Singaporean start up building a digital IKEA: a one-stop place to assemble modern web applications. He leads the design of the platform as well as its analytics system. Design and analytics should have a symbiotic relationship with one discipline feeding the other. Reality can look quite different. This talk explores how so and what can be done to make it a fruitful relationship.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44. JOBS OR OTHER NEWS?  Thank you to Decision Science!  Please migrate to our MailChimp account!.  Adobe Digitial Marketing Symposium 2015  Job shout-outs from the audience?  Any other news from around Singapore?  Come up and give a talk on a topic of your choice!
  • 45. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 45 Learn more at http://symposium.adobe.com/sea/
  • 46. END Our April Sponsors Decision Science Agency is a group of consultants and analysts that helps companies to improve the efficiency of digital marketing operations by focusing on digital strategy, usability and analytics. • Web Analytics • Analytics Models • Customer Experience • Research • Strategy www.decision-science.com

Hinweis der Redaktion

  1. Date: 30 July 2015 Time: 9am – 6pm followed by a After Party at Avalon Adobe Digital Marketing Symposium 2015 is APAC’s premier digital marketing event. Designed to inspire you to find new opportunities and valuable skills to get the most from your digital strategy. Hear from industry leaders and Innovators, discover the hottest digital marketing trends and tools, experience the latest in data-driven marketing, cross channel marketing, customer experience and mobile. Network with over 1000 marketing, digital marketing professionals from around the region.