ICICI

1. Presented By
(Bibhudutta Tripathy)
25.10.2022

2.  PROFILE OF ICICI BANK
 INTRODUCTION
 ACHIEVEMENTS
 COMPETITORS
 MARKET STRATEGY
 FUTURE PLANS
 SWOT ANALYSIS
 CONCLUSION

3. PROFILE OF ICICI
 Type – Private
 Industry – Financial Services
 Founded – 5 Jan 1994; 28 years ago
 Head Quarter – Mumbai, Maharashtra, India
 Area Served – Worldwide
 Website – www.icicibank.com

4.  CEO & MD – Sandeep Bakhshi
 Products – Credit card, Insurance
Loan, Investment
 Revenue – US$20 billion (2022)
 Net income – US$3.2 billion (2022)
 Total assets – US$220 billion (2022)
 No. Employees – 97,354 (2020)

5. ACHIEVEMENTS
 “Best Bank in India” 2004
 “Bank of the Year” 2006
 Golden Peacock Innovative Product/Service 2012
 “Best Retail Bank in India” 2014
 “Best Phone Banking for End-users”2015

7. MARKET STRATEGY
 To create awareness about products
through advertisement
 5,534 Branches & 13,222 ATM
 To maintain its brand of a global bank

8.  Open branches in many interior rural
areas of India
 Credit Quality
 Growth in digital Offerings

9. SWOT ANALYSIS
STRENGTH
 2ND Largest bank in India
 Internet services
 Listed in NYSE
WEAKNESS
 Higher service charges
 Focus only on high end customer

10. OPPORTUNITIES
 Expanding business to the
middle and lower income group.
THREATS
 NFC
 More & more banks are coming up

11.  ICICI bank is a commercialized Bank hence, it is
more customer oriented.
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banking services 24*7.