The document provides an overview of Coca-Cola, including its headquarters in Atlanta, revenue of $41.32 billion in 2022, and brand ambassador Ranbir Kapoor. It discusses Coca-Cola's history beginning in 1892 and targeting customers ages 10-35, families, universities, and schools. The document also examines Coca-Cola's strengths like its brand loyalty and marketing, opportunities for growth in new markets, and threats from increasing competitors in carbonated drinks.

1. Presented By
(Bibhudutta Tripathy)

2. CONTENTS
❑ INTRODUCTION
❑ ABOUT COMPANY
❑ TARGET MARKET
❑ HISTORY OF COCA-COLA
❑ SWOT ANALYSIS
❑ BRAND
❑ PROMOTION
❑ CONCLUSION

3. INTRODUCTION
o Headquarters – Atlanta, Georgia,
United States
o Industry – Soft drinks
o Products - Coca-cola, Sprite, Fanta etc.

4. ABOUT COMPANY
o Founded – 29 January 1892
o Founder – Asa Griggs Candler
o CEO - James Quincy
o Revenue in 2022 - $41.32 B
o Brand Ambassador – Ranbir Kapoor

5. HISTORY OF COCA-COLA
o It made of carbonated water with new
syrup base cocaine from the caffeine.
o First glass sold for 5 cents at Jacob’s
Pharmacy in Atlanta
o Set a trademark as “CoCa-CoLa”

6. TARGET MARKET
o Coca-Cola takes every customer as a
target
o Segmentation
Age 10-35
Family Size
Income
o Universities, School, Collages, etc.

7. SWOT ANALYSIS
o World’s largest beverage company
o Customer loyalty
o Strong marketing
STRENGTHS
o High reliance on carbonated drinks
o Products lack diversity
o Selling beyond their contacts
WEAKNESSES
o Growth in existing market
o Increase in healthier drink options
o Expand into new market
OPPORTUNITIES
More competitors entering carbonated
drinks industry
THREATS

9. BRAND
o Product line: Coke, Sprite, Fanta
o Product mix: Sports drink, Juice,
Water
o Variations of each flavor

10. PROMOTION
o 98 Million like on Facebook
o 3 Million followers on Twitter
o Reaches thousand people on Instagram
Social media
o Over $200 million Television
o $35 million in magazines, $10 million Radio
o $27 million Outdoor, $5 million newspapers
Advertising

11. CUNCLUSION
Whenver you are thirsty, go ahead a crack open
a refreshing can of Coke; you won’t be
disappointed.