Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Content Strategy Isn't Just for Marketers

308 Aufrufe

Veröffentlicht am

Marketing focuses on writing engaging content and delivering the right content at the right time. It then leverages real-time data to deliver said content just-in-time. Marketing and Learning and Development (L&D) have more in common than we might think. As L&D professionals we should follow Marketing’s example and create the right content for our audiences at the right time, leveraging data to better understand what content is needed when, and design unforgettable learning experiences along the way.

Take-Aways:
Learn the makeup of a content strategy plan
Create a content strategy plan
Leverage Trello to collaboratively work on a content strategy plan

Veröffentlicht in: Bildung
  • Loggen Sie sich ein, um Kommentare anzuzeigen.

Content Strategy Isn't Just for Marketers

  1. 1. Content Strategy Isn’t Just For Marketers DIGITAL EDUCATION SUCCESS Bianca Baumann, CTDP, M.Sc. www.biancabaumann.com
  2. 2. Tweet About This Session @biancabaumann #contentstrategy
  3. 3. Content Strategy Content Strategy Plan Use Trello
  4. 4. Trello Take AwaysIntro Think of an area or topic you would like to create a content strategy for. It could be a current or upcoming project that you are very familiar with. Content Strategy Plan @biancabaumann
  5. 5. Trello Take AwaysIntro Content Strategy Plan Content Strategy?
  6. 6. @biancabaumann Intro Topic 1 Plan Trello Take Aways What’s available and what’s needed? Drive an individual’s performance Right content, audience, time and place Content is a business asset Intro Content Strategy
  7. 7. Trello Take AwaysIntro Think back to the topic you had selected earlier in this session. Now that you learned more about content strategy, will you be able to still use it to build out a content strategy? Content Strategy Plan @biancabaumann
  8. 8. Content Strategy Plan Process
  9. 9. @biancabaumann Intro Topic 1 Topic 2 Trello Take Aways Analyze Create, curate and collaborate Deliver, publish and share Measure Intro Content Strategy Plan Maintain, expire, destroy
  10. 10. Trello Take AwaysIntro 65% Content Strategy Plan 25% 10% Create Curate Syndicate @biancabaumann
  11. 11. @biancabaumann Intro Topic 1 Topic 2 Topic 3 Take Aways Create a content taskforce Summarize what you already have Repurpose content Intro Content Strategy Plan Trello
  12. 12. Trello Take AwaysIntro Content Strategy Plan Content strategy plan...it’s easier than you think @biancabaumann
  13. 13. Trello Take AwaysIntro Content Strategy Plan Think back to the topic you had selected earlier in this session. How would you customize your very own content strategy plan, what columns would you add or delete? @biancabaumann
  14. 14. Trello Take AwaysIntro Content Strategy Plan Take it to the next level: Trello @biancabaumann
  15. 15. Trello Take AwaysIntro Content Strategy Plan Let’s explore Trello together! ➔ Sign up for Trello ➔ Copy my board http://bit.ly/contentstrategyguild ➔ Start using it for your own purposes @biancabaumann
  16. 16. Create engaging, reusable and sustainable content Manage content as business asset Right content, right time, right audience Analyze, create, deliver, measure, and maintain Start small and graduate to Trello Use example and tips and tricks boards Intro Content Strategy Plan Trello Take Aways
  17. 17. Questions? DIGITAL EDUCATION SUCCESS www.biancabaumann.com @biancabaumann www.linkedin.com/in/biancabaumann/

×