1. Project Title
Survey of Rice brands present in market

2. Name Of Brands
 India Gate
 Kohinoor
 Radical
 Best
 Daawat
 Hello
 Aeroplane
 Shakti Bog
 Shri Lal Mahal
 Dunaar

3. Images

4. Places & Market Covered
 Sector 50 , 51 , 52 , 54 , 55 , 56 & 57
 Local Kirana Stores
 The Ardee Mart
 Home Pride
 SRS Value Bazar
 Sangam Bazar
 MORE

5. Available Price Range In Rs.
 India Gate : 70 , 110 , 135
 Hello : 70 , 106 , 130
 Daawat : 80 , 100
 Doonar : 80
 Hello : 70

6. Special Offers
 India Gate offering 1+1 on 70 rs. Rice
 Hello rice also offering 1+1 on 70 rs. Rice
 Daawat coming with new biryani rice

7. Market Leader
1. India Gate
2. Daawat
3. Hello
4. Aeroplane
5. Kohinoor

8. Affect of Price rice
 Local kirana does feeling the pinch because
sale has gone down as customer coming to
these shops are generally middle or lower
middle class .
 But for big shops like MORE , SRS value
chain no effect because customer is more
concerned about quality & also customer
coming there is upper middle class or above .

9. Threats & Suggestions
 Hello slowly slowly capturing market of India
Gate in price range of 70 rs.
 Daawat coming with new variety if biryani rice
which has no competitor in market.
 India Gate either reduce prize or come up
with very special offering which Hello cant
challenge
 Daawat biryani super 90 & rozana can give
run for money to India gate

10. THANK YOU