Apple is best known for creating marvellous piece of technologies and standing to its reputation, Apple has many a times came out with ads that are just league apart and have been registered permanently in the eyes of the watchers.
2. Apple is not only known for innovation but
also, its class-apart advertisements. The
basic idea behind all the advertisements is
Apple’s zeal to produce unique products and
use technology in the most unimaginable
ways.
This goes with the brand’s slogan
“THINK DIFFERENT”. We bring to you
some of the best commercials by the brand
that will make you stretch the limits of your
imagination.
COMMERCIALS
THAT STEAL THE SHOW
3. APPLE
MACINTOSH
The brand that ask people to “Think
Different” can’t settle at ordinary. It's
“APPLE MACINTOSH” advertisement
beautifully summaries what Apple stands
for. A professor lecturing his students about
the benefits of Industrial Revolution,
explains them how creativity of an
individual no longer needs to be dealt in
isolation.
Through mass production, people will be
able to produce what they like and make
it available to the masses. Apple is
another name for innovation and from
this ad to the present generation, it has
stick to its principles.
5. THE “HELLO”
COMMERCIAL
Adele’s “HELLO” might have brought
out many spoofs but there was a time when
telephone was the most important part of
our lives. Switching from the letter writing
days, telephones were a huge relief but as
they say, life is all about moving forward.
In the “Hello” Commercial, through
movies Apple shows how for so many
years, people have used telephone as a
medium of communication. Be it Sarah
Jessica Parker or Cameron Diaz, no one
is left out. But an end of the era is shown
through an ending message which marks
the new beginning: the coming of
iPhone.
7. THE “1984”
COMMERCIAL
Where it all actually began! 1984 is the
name of George Orwell’s classic novel
and is also the year when Apple Mac made
entry into this world. The commercial
contains the tone of the novel and the
message the brand want to convey, the Mac
has arrived.
The woman in the commercial represents
Apple, a brand that believes in standing
out from crowd whereas the dictator
preaching people about ideology
represents the computers all were using
before Mac arrived.
9. THE CRAZY
ONES...
THINK DIFFERENT
Why join the crowd when you’re born to
stand out? With this commercial, Apple
proclaimed that mundanity has nothing to
do with it. The collection of the people this
advertisement showed are all who strived to
be different.
Be it the great scientist Albert Einstein
who believed in knowledge rather than
education or Martin Luther King who
advocated equality and peace, the
collection has it all. The message that
Apple is different and loves those who
‘THINK DIFFERENT’ is very well
conveyed.
11. THE WALKIE
TALKIE
MAN AD
Apple Ads always give us a new song to look
upto on YouTube. The song might already
be popular but the ratings goes high on
when it appears in the commercial. The
Walkie Talkie Man Ad is the same. The
track showed silhouetted people dancing on
the track “WALKIE TALKIE MAN”.
It appeared that Taylor Swift “Shake It
Off” video has gone back to 1984.
Offering an option of iTunes on Mac
unavailable on PC, the message was clear:
Mac or PC?
13. JACOB:
APPLE MUSIC AD
Had it been real Eminem rapping, it
wouldn’t have surprised us but when a small
kid raps the whole song, the ad becomes
worthy of attention.
Jacob raps to “Loose Yourself” and
gives us the feeling that Eminem has gone
young. This was an ad for Apple Music
Store and did really well to promote the
idea.
15. 3 STEPS:
HOW TO CONNECT
INTERNET
Simple and effective, this ad tells you how
to connect Internet in three simple step.
Step One: Plug in the system.
Step Two: Plug in the wire to connect
iMac to the internet.
Step Three: Sit back and enjoy.
There is no step three. Apple knows
exactly how to lead when it comes to
making commercials.
17. DATE
NIGHT
SIRI has become the most popular
innovation by Apple. When the “DATE
NIGHT” commercial came, it took the
world by storm. Working on just voice, Siri
listens to your voice and does as you tell
her.
The man in the commercial tells Siri to
cancel the golf plan and help him find
organic mushrooms. Siri helps him and
take the leave only on the command.
19. TAYLOR V/S
TREADMILL
APPLE MUSIC
When working out, you need an energetic
song to keep the flow going. There is no
song better than Drake & Future to do
the treadmill. But when the playlist is
“distractingly good”, you one dance
step can lead to disaster.
That’s what happened with Taylor
Swift. But the personality she has, she
continued singing the track. Everybody
would.
21. THANK YOU
With such amazing commercials, the brand has established itself one of the topmost brand in the
market of smartphones. Not only just phones, be it Apple Music, Apple TV iPad, iPod,
Mac, it’s iLife the brand is constructing and is doing it really well. And nowadays, with
interesting accessories like iPHONE SCREEN PROTECTOR or colorful iMac and iPhone
skins, the beauty of the device has fourfold itself.