Crowdsourcing, An Emerging Marketing Strategy

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Bhumika Khandelwal

Crowdsourcing marketing is an effective way to generate publicity for your brand and boost sales in 2019.

Marketing

PRODUCT DESIGN DEVELOPMENT
APPOINT DESIGNERS
CONTRACT WITH DESIGNING COMPANIES
ASKING PEOPLE

Evolution of crowdsourcing usage by the Best Global Brands, broken down by sector
Source: eYkea Anaylst Report, 2016

Source: eYkeaAnaylst Report, 2016
The Best Global Brands that most use creative crowdsourcing

McDonald’s crowdsourcing contest ‘My Burger’

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Crowdsourcing, An Emerging Marketing Strategy

1. CROWDSOURCING AN EMERGING MARKETING STRATEGY

2. PRODUCT DESIGN DEVELOPMENT APPOINT DESIGNERS CONTRACT WITH DESIGNING COMPANIES ASKING PEOPLE

6. Current Types of Crowdsourcing

8. How Brands Are Getting Involved?

9. Evolution of crowdsourcing usage by the Best Global Brands, broken down by sector Source: eYkea Anaylst Report, 2016

10. Source: eYkeaAnaylst Report, 2016 The Best Global Brands that most use creative crowdsourcing

11. PRODUCT DESIGN

12.

13. McDonald’s crowdsourcing contest ‘My Burger’

14.

15. Design Development

16. STARBUCKS – WHITE CUP CONTEST

17. Thank You..!!