Indian v/s International toy industry

2. Contents
• Introduction
• Background of the toy industry
• Small vs. large Companies
• Indian vs. International companies
• Frequency of play type
• Toy retailers market share
• Major Players
– Common Trends Among Major Players
– Mattel
– Hasbro
– Bandai
– Lego
• Fun facts
• Common trends among major players

3. The Toy Industry
• Term used to describe industries
that produce small number of
goods in any material
– Hinges, buttons, belts, hooks,
etc.
• “Playthings”
• 1st based on small-cottage
manufactories
– (India) Rise of the middle
class, a demand that led
to rapid expansion of the
industry
• Mid-18th century
– Later, a number of very
large manufactories were
built.

4. Background
• The INDIAN toy
manufacturing industry
includes:
– About 500 companies and
– Has annual revenue of 1300
billion
• Most manufacturing is
conducted in overseas
factories
– Primarily in China.
• Highly concentrated
industry
– Top 50 companies generate
about 75%of revenue

5. Differences between
Small vs. Large Companies
Small Companies:
 Competitive
 Specialize in product
segment
 Respond faster to
market trends
Large Companies:
 Wide selection of toys
 Have scale advantages
in:
 Purchasing
 Manufacturing
 Distributing
 Selling
 Marketing

6. Indian vs. International
Companies (List)
Indian
• F.N. Toys
• TAITMA
• NIRMAL Enterprises
• KC Enterprises.
International
• Hasbro, global
• Mattel, global
• Bandai, Japan

7. Major Players
1. Mattel
2. Hasbro
3. Bandai
4. Lego
5. Tiger Electronics

8. Mattel
• World’s largest toy
company
– Barbie
• Generates 80% of
revenue sales
– Hot Wheels
– American Girl
– Polly Pocket
– Matchbox

9. Hasbro
• 2nd largest global toy
maker
– Long-lasting toy
franchises since the 1920s
• Mr. Potato Head
• G.I. Joe
• Transformers
• My Little Pony
– Board Games
• Monopoly
• Candy Land
• Scrabble
• Trivial Pursuit
• Pictionary
• Recently, Cranium Inc.
for $77.5 million

10. Bandai
• Business Philosophy:
– to provide timeless
entertainment through
endless creativity
• 3rd largest toy
manufacturer
– Based in Japan
• Popular video games for
– Nintendo
– Sega
– PlayStation
– Game Boy
– Wii
– Xbox

11. Lego
• 1934, Danish toymaker
– Ole Kirk Christiansen
• 1st line of wooden toys,
then produced plastic
bricks (legos)
• Popular culture
phenomena
– Star Wars
– Harry Potter

12. Tiger Electronics
• American electronic-
toy manufacturer
• Subsidiary of Hasbro
– Handheld games
– Furby
– Giga Pets
• Leading electronic toys
for:
– Star Trek
– Neopets
– Barney
– Jeopardy
– Who Wants to Be a
Millionare?
– Winnie the Pooh

15. Common Trends Among
Major Players
• Budget Toys
– Basic, nostalgia
• i.e. remote controlled
cars
• Movie Toys
– Movie-licensed toys
• Iron Man, Superman,
Batmam
• Organic & Green
Toys
– Eco-friendly raw
materials from
reused &
recycled
materials
• Interactive and
Digital Toys
– Computerized-
virtual world

16. Fun Facts
• The word "toy" comes from an Old English word meaning
"tool".
• The yo-yo is believed to be the second-oldest toy in the
world. The name yo-yo comes from a Filipino expression
meaning "come come".
• McDonald's is the world's largest distributor of toys!
• Dolls are considered to be the oldest toys in history.
• The first toy advertised on television was Mr. Potato Head.
• The world’s children spend 5 billion hours a year playing
with LEGO bricks.

17. Any Questions???
Presented By -- BHAWNA DEVJANI
Presented to-- Ma’am BHAWNA SHARMA