An advertising agency assists clients in planning, preparing, and placing advertisements. It purchases advertising space and time on behalf of advertisers to promote their goods and services. Purnima Advertising Agency is an advertising agency founded in 1973 in Surat, India. It has since expanded nationally and internationally. The agency has created over 60 successful advertising films and handles media planning and buying for major brands such as Nirma and Havmor Ice Cream.
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Purnima Advertising - BBA
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3. An advertising agency may be defined as "a
professional organization that on a commission or free
basis, assist clients in planning, preparing, placing and
checking advertisements".
The American Association of Advertising Agencies defines
an advertising agency as "an independent organization of
creative people and business people who specialize in
developing and preparing advertising plans, advertisements,
and other promotional tools". The 'agency purchases
advertising space and time in various media on behalf of
different advertisers, or sellers—its clients—to find
customers for their goods and services.
WHAT IS AN ADVERTISING AGENCY ?
4. PURNIMAADVERTISING AGENCY
Purnima Advertising Agency Pvt. Ltd. was started by Mr. Ashok
Soni in 1973 in Surat.
Until 1982, the primary business of the agency was to exhibit
cinema slides for retailers in theatres and display of
advertisements on local Surat City buses and bus queue shelters.
After that, with the support of Legendary Dr. Karsanbhai Patel of
Nirma, they created a memorable film whose success led us to
start advertising on Television. The company grew in leaps and
bounds during this phase due to entertaining and meaningful
advertisements and perfect positioning of commercials on
television.
5. At present, the company’s turnover is approximately Rs. 100
crores, and the group turnover with sister company Prithvi
Outdoor Publicity LLP is approximately Rs. 150 crores. (50
crores for out of home media).
We have successfully handled film screening of Nirma, Vicco,
Ambuja Cement and many others in more than 2500 cinemas all
over India. Until now, we have created more than 60 successful
advertising films for all the products of Nirma, Manikchand,
Orpat, Tarika Sarees, Montex and others. We have a contract
with Promotive Advertising International (LLC)- USA, to
handle creative, planning and buying of television and other
media for USA, UK, Africa, Australia, Gulf and other countries.
Their clients include House of Spices (USA), Xoom Money
Transfer (Xoom.com) (USA), Gits Food (India), Shaan Foods
(Pakistan), Kent RO (India), MTR (India).
6. It is inolved in Advertising - Printing of advertising
material is classified in class 2221, Market research in
class 7413, Public relations activities in class 7414, Direct
mailing activities in class 7499, Production of commercial
messages for radio, television and film are classified in the
appropriate class of group 921.
Purnima Advertising Agency Ltd’s Annual General
Meeting (AGM) was last held on 30th September 2017 and
as per records from Ministry of Corporate Affairs (MCA),
its balance sheet was last filed on 31st March 2017.
Company is registered in Ahmedabad (Gujarat)
Registrar Office.
13. Some Major Headlines
1. Havmor Ice Cream assigns TV media duties to
Purnima Advertising
Havmor Ice Cream has appointed Mumbai based
Purnima Advertising Agency as their media partner for
TV media planning and buying duties. The business was
won in a multi-agency pitch with top agencies in the fray.
Previously, Mediacom handled TV media duties for the
brand. Currently, the agency is handling brand's media
planning and buying duties for print, radio.
14. Manan Soni, director, Purnima Advertising Agency,
says, "We at Purnima are honoured to be associated
with Havmor, a 70-year-old leading ice cream brand
in India, which has ambitious growth plans for the
future. We look forward to being a part of this
exciting and challenging journey. We at Purnima
believe in working as a partner rather than as an
agency and for us, media is not just spots and GRPs,
but an effort to meet brand qualitative and
quantitative targets."
15. 2. Nirma Advance's latest ad featuring Hrithik Roshan
gets 1.3 mn views on YouTube in 2 days
The ad conceptualised by Purnima Advertising was
trending on Twitter on Wednesday
Washing powder Nirma Advance has got an unusual
ambassador this time to endorse their product, leaving
everyone quite surprised. Conceptualised by Purnima
Advertising, the latest television ad titled ‘Naye Zamane Ke
Ziddi Daagon Ke Liye’ features Bollywood actor Hrithik
Roshan doing his famous dance moves while removing stains
from his clothes. Among other male celebrities endorsing
detergent brands are Salman Khan for Wheel, Boman Irani
and Amitabh Bachchan for Rin ads.
16. Manan Soni, director, Purnima Advertising, if that was
the right assumption and whether are men the target
audience. He says, "Of course men are the TG, albeit
secondary, since the primary TG for any brand in this
category would be female who is a buyer as well as a
user."
He adds, "Yes, there are bachelors who move to other
towns for work and they too need to do their daily
dose of washing clothes but the primary TG for this
category will always be female because it is either
your mothers or wives who decide on which product
to use."
