This document discusses the importance of user-centered design and analysis for software development. It notes that taking a user-centered approach can save on downstream costs like training and support, while rushing through the design process can lead to higher costs from revisions. Investing in user research upfront through tasks like persona development, scenario analysis and usability testing can help ensure the software meets users' needs. This leads to benefits like reduced costs, higher return on marketing dollars, and greater user acceptance.

1. Why User-Centered Design and
Analysis
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2. Looks Familiar ?

3. What is User-Centered Design and Analysis

4. Less User-Centered Design – More Hidden Costs
Increased Training
Downstream Helpdesk/support
Costs Product Revision
Implementation
Detailed Design
Rush through UI Structure
these steps User Task and Analysis
Investment in resources

5. More User-Centered Design – Less Hidden Costs
Reduced
Downstream Training
Costs Helpdesk/support
Product Revision
Implementation
Detailed Design
Proactive User-
Centered Analysis UI Structure
User Task and Analysis
Investment in resources

6. Why User-Centered Design and Analysis
• Every $1 invested in UCD
returns between $2 and $100
• 63 % software exceeded
budget not understanding
and validating user
requirement

7. In Nutshell
User Centric design and analysis
• Save development time
• Marketing dollars
• More ROI and user acceptance

8. Business
Goals
Key Success Target
factors Users
User Centered Analysis
and Design Strategy
Tech Task
Constrains Analysis
Branding
Attributes

9. Business Goals
• Physical and virtual -
More than 3000 events
• Stickiness : tight integration with VEP + Fills gaps in the current SAP
solution + Highly customizable
SAP • Capture at least 10 to 20% SAP physical events (0.5 to $ 3 million)
• Intuitive self serve module
• Serve 2000 to 5000 events
Open • Upsell and Cross-selling to be 30 to 50%
market

10. Target Users
Primary Users
• Event Manager
• Speaker/Attendee
Secondary Users
• Business Users(Reports & Analysis)
• Exhibitors
• VEP Integration

11. Technological Constraints
• Traditional Application Development
Scalability Model will not scale
• API stack for 3rd party developers
Ecosystem • Dev community Ecosystem like App store
• Smartphone presence
Mobile • Tablet Presence

12. Ease of Use
Intuitive Friendly
Brand and
Marketing
Goals
Trustworthy Convenient
Efficient

13. Critical Success Factors
Time to market should be very
aggressive
Product needs to be User Friendly
and Intuitive
Self Serving
Scalable

14. Technology UX Matrix

15. Next Steps
User Profile and Persona
• Data Gathering
• Scenario and task analysis
• Information Architecture
• UI and Detailed Design
• System Architecture
• Development
• Testing and UAT
• Release to Marketing

16. Thank You
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