3. “Social” means an informal gathering of people. A party of
people assembled to promote sociability and communal
activity.
“Media”, this word is a plural of Medium. It is a bridge to
communicate a large number of people.
“Social Media” is a variety of medium used to draw people
together with a common goal or objective. It is the collective
of online communications channels dedicated to community-
based input, interaction, content-sharing and collaboration.
6. Johannes Gensfleisch zur Laden zum Gutenberg
introduced printing to Europe.
The Printing Revolution occurred when the spread of the
printing press facilitated the wide circulation of information
and ideas, acting as an "agent of change" through the societies
that it reached.
When the World Wide Web became popular in the mid
1990s, it enabled people to share information in ways that were
never possible in the past decades.
7. The first recognizable social
media site, Six Degrees,
was created in 1997. It
enabled users to upload a
profile and make friends
with other users. In 1999,
the first blogging sites
became popular, creating
a social media sensation
that's still popular today.
9. Formed in 2004
1.44 billion monthly active users.
46,307,580 users are from India.
India is the third-biggest
Facebook market, behind the U.S.
If Facebook was a country it
would be 4th largest in world
Facebook tops Google for weekly
cyber traffic in the US
10. $ 2.1
Billion$ 1.4
Billion
$ 0.5
Billion
Facebook's effect on Indian Economy
Connectivity Effect
Marketing Effect
Platform Effect
11. Popular Facebook Pages
Page Name Likes
Facebook for
Every Phone
492,036,623
Facebook 163,050,030
Shakira 102,806,134
Cristiano
Ronaldo
96,374,506
12. Formed in 2006
302 million active
users. 41.2 million
users are from Brazil
According to BBC,
Twitter is one of the
fastest growing
networks
21. Why Twitter Is now a Source of Marketing?
0% 10% 20% 30% 40% 50%
Seek Customer support
Purchasing products/
services
Look for discount/ sale
Ask for opinions about
products/ services
Provide opinions about
products/ services
Learn about product/
services
19%
21%
28%
31%
41%
42%
Below 20 % Below 40 % Above 40%
Twitter plays an active role
in purchasing decisions.
22. 80% of Twitter updates are on mobile
78% of Twitter user are on mobile.
Some universities stop giving email accounts, instead
distributing e-readers, iPad, Tablets
77% of Twitter accounts are outside of US
2nd highest Twitter users in India
70% of small business are on Twitter
82% of Fortune 100 engage with customer on Twitter each
week
23. Most Popular Brands In Twitter
0 10 20 30 40 50
ESPN
CNN Breaking News
Twitter
Instagram
You Tube
15.92
23.7
35.04
37.36
48.64
Bbove 30% Below 40% Below 50%
24. Formed in 2003
Over 50000 companies are in
LinkedIn
LinkedIn operates the world’s
largest professional network on
the Internet with more than
380 million members in over
200 countries and territories
Professionals are signing up to
join LinkedIn at a rate of more
than two new members
per second
25. There are over 39 million students
and recent college graduates on
LinkedIn. They are LinkedIn's
fastest-growing demographic
LinkedIn is currently available in
24 languages:
Arabic, English, Chinese, Czech,
Danish, Dutch, French, German,
Indonesian, Italian, Japanese,
Korean, Malay, Norwegian, Polish,
Portuguese, Romanian, Russian,
Spanish, Swedish, Tagalog, Thai
and Turkish.
26.
27. Founded in 2005
It is the second largest search
engine
In March, YouTube said that
24 hours of video being
uploaded to YouTube every
minute? Now that number has
jumped to 35 hours per minute.
That breaks out to
2,100 hours uploaded every 60
minutes, or
50,400 hours uploaded
to YouTube every day
28. YouTube has over a billion users — almost one-third of all people on the
Internet — and every day people watch hundreds of millions of hours on
YouTube and generate billions of views
More than half of YouTube views come from mobile devices
80% of YouTube viewers are from outside of the US
All of the top 100 global brands have run TrueView ads over the past year,
and 95% of TrueView advertisers have run campaigns across screens. We're
also seeing strong growth in new advertisers adopting TrueView, as the
number of advertisers using TrueView grew 45% in 2014.
34. Time Spent On Social Media (2015)
average number of hours that social media users spend using social media each day
1.4 1.5 1.6 1.7 2 2
2.4 2.6 2.8
3.4
2.0 to 1.0 2.0 to 3.0 4.0 to 3.0
35. How Social Media helped?
In Jamaica health workers distribute information about HIV via
social media
In Mexico, citizens are using social media to report information
about drug and cartels
India has a website “I Paid A Bribe”, to report an act of corruption
A fundraising video for Syria by Save the Children was viewed by
over 30 Million people
The success of president Obama's campaign back in 2008 was almost
purely driven by the social networks
36. In 2011,the internet was censored in more than 40 different
countries-
CHINA- censored words on Weibo include Sex, 18+, Muslim,
Marijuana and Conflict (Facebook, Twitter, YouTube, Google+,
Instagram are banned)
UGANDA- Social Media Monitoring Centre established by the
Government
VIETNAM- $5000 fine for anyone who criticizes the
Government on social media
38. Psychological addiction, 15
percent of users are actually
unable to control the timing.
Logging off is difficult for
them.
Multitasking Online reduces
brain ability to filter out
interferences and can make
harder for your brain to store
information in your memory.
Using MRI scans scientists
find that people brain are
more active when they are
talking about their views and
posts in social media.
39. Lack of physical interaction.
Social networking provides a false
sense of security. Face accounts,
cyber bulling, sexual harassments
etc. It can lead people to anxiety
depression and suicide
The ability to anonymously
publish lies or false stories and
attach false or photo shopped
pictures to them
According to a report by the
Federal Trade Commission,
Identity Theft was ranked as the
top consumer complaint in 2013
40. Only 18% of traditional TV
campaigns generate a
positive ROI (Return On
Investment)
People are choosing to watch
online. Services like: BBC
iplayer, ITV player, On
demand etc.
41. 24 of the 25 largest
Newspapers are
experiencing record decline
in circulation
People are getting
newspapers from alternative
sources like Online sites,
Tweeter updates, Blog etc.
42. The actual radio set doesn’t
exist now these days.
Because people are now
listening to alternatives like
Online radio, Podcast,
Streaming Services (Spotify)
43. Years to Reach 50 Million users
Radio : 38 years
Television : 13 years
Internet : 4 years
