2. What is Tourism?
• Tourism is the generic term to cover both
demand and supply that has been adopted in
various forms and used throughout the World.
• Tourism is the travel for recreational(Fun),
Leisure(Rest), Family or Business Purpose.
• Tourist is someone who is making a visit to a main
destination outside his/her usual environment for
less than a year.
3. Who is Tourist?
• Tourist are the people who travel and stay in
places outside their usual environment for not
more than one consecutive year.
4. Growth of Tourism in India
• India received 23.3 million foreign and
domestic tourists in 2016.
• About 10 million foreign tourists arrived in
India in 2017 compared to 8.89 million in
2016, recording a growth of 12.49%.
• Tourism generated 14.02 lakh
crore (US$210 billion) or 9.6% of the nation's
GDP in 2016 and supported 40.343 million
jobs, 9.3% of its total employment.
5. Forms of tourism
• Domestic Tourism
– Resident of same country travelling within the
country.
• Inbound Tourism
– Travelers arriving in different countries from their
own.
• Outbound Tourism
– Resident travelling outside their home country.
7. Tourism in India
• A kaleidoscope of traditions, culture and vibrant
geographies, India speaks for itself as a soul-
stirring journey.
• From its dusty snow trenches, frolic coasts,
gripping natural green to the mystic ravines of
spirituality and clusters of cultural shades
defining the raw beauty, India captures the heart
of every tourist.
• With the country's tourism branched into several
forms, India has a chunk for every kind of a
traveler.
10. Foreign Tourist Arrival in India
• The growth rate in FTAs in December, 2017
over December, 2016 was 15.2%, compared to
11.9% in December, 2016 over December,
2015.
• FTAs in India:
– 2017: 101.77 lakhs
– 2016: 88.04 lakhs
11. Source for foreign Tourist Arrival in
India in 2016
16%
15%
11%
4%3%3%3%3%
3%
3%
36%
Share%
Bangladesh
United Stated
United Kingdom
Canada
Malaysia
Sri Lanka
Australia
Germany
China
France
12. Strengths
Natural & Cultural diversity
Affordable cost
Medical cures like Yoga, Homeopathy and
Ayurveda.
Medical expenses are low as compared to
other developed countries
Weakness
Poor support infrastructure
Political Problems
Lack of uniform pricing policy across
Hospitals.
Opportunities
Rising economy through Tourism
Sharp rise in medical due to its low cost
Fast paced life style increases demand for
wellness tourism and alternative cures.
Threat
Strong competition from countries like
Thailand, Malaysia, Singapore.
Lack of international accreditation – a major
inhibitor.
Exploitation of tourist by illegal money
changers.
SWOT
13. Steps taken by Government to
promote Tourism in India
• Launch of Tourist e-Visa for citizens of 44
countries.
• Promotion of the destination through the
Incredible India Campaign across the globe.
• Participation in major International Tourism &
Travel Fairs & Exhibitions.
• The Tourism Ministry has sanctioned Rs. 131
lakh for the development for rural tourism
sites.
14. Top 10 States visited by Foreign
Tourist in India
Maharashtra
Leh Ladakh
Tamil Naidu
Delhi
Goa
Uttar Pradesh
Rajasthan
Kerala
Karnataka
Himachal Pradesh
15. Ajanta & Ellora Caves
Ajanta Caves: The Caves are about 29 rock-cut Buddhist cave monuments which date
from the 2nd century BCE to about 480 CE in Aurangabad district of Maharashtra state of
India.
Ellora Caves: These Caves is one of the largest rock-cut monastery-
temple cave complexes in the world, and a UNESCO World Heritage Site, featuring
Buddhist, Hindu and Jain monuments, and artwork, dating from the 600-1000 CE period.
16. Leh Ladakh
The largest town in Ladakh is Leh, followed by Kargil. Almost half of Ladakhis are Shia
Muslims and the rest are mostly Tibetan Buddhists. Some Ladakhi activists have in recent
times called for Ladakh to be constituted as a union territory because of perceived unfair
treatment by Kashmir and Ladakh's cultural differences with predominantly Muslim
Kashmir.
17. Kerala Backwater
The Kerala backwaters are a chain of brackish lagoons and lakes lying parallel to the
Arabian Sea coast of Kerala state in southern India.
18. Qutub Minar
Qutub Minar is a 73-metre (239.5 feet) tall tapering tower of five storeys, with a 14.3
metres (47 feet) base diameter, reducing to 2.7 metres (9 feet) at the peak. It contains a
spiral staircase of 379 steps.
19. Goa
Goa is a state in western India with coastlines stretching along the Arabian Sea. Its long
history as a Portuguese colony prior to 1961 is evident in its preserved 17th-century
hur hes a d the area s tropi al spi e pla tatio s. Goa is also k o for its ea hes,
ranging from popular stretches at Baga and Palolem to those in laid-back fishing villages
such as Agonda
20. Varanasi
Varanasi is a city in the northern Indian state of Uttar Pradesh dating to the 11th century
B.C. Regarded as the spiritual capital of India, the city draws Hindu pilgrims who bathe in
the Ga ges Ri er s sa red aters a d perfor fu eral rites. Alo g the ity's i di g
streets are some 2,000 temples, including Kashi Vishwanath, the Golde Te ple,
dedicated to the Hindu god Shiva.
21. Rajasthan
Rajasthan is a northern Indian state bordering Pakistan. Its palaces and forts are reminders
of the many kingdoms that historically vied for the region.
22. Coorg
Kodagu, also known as Coorg, is a rural district in the southwest Indian state of Karnataka.
I the area s orth, Madikeri Fort has 2 life-size elephant statues at its entrance, plus a
Gothic-style church with a museum on its grounds
23. Rohtang Pass
Rohtang Pass, is a high mountain pass on the eastern Pir Panjal Range of the Himalayas
around 51 km from Manali. It connects the Kullu Valley with the Lahaul and Spiti Valleys of
Himachal Pradesh, India.
24. Tamil Nadu
Tamil Nadu, a South Indian state, is famed for its Dravidian-style Hindu temples. In
Madurai, Meenakshi A a Te ple has high gopuram to ers or a e ted ith
colourful figures.
25. Benefits that India would get from
Tourism.
• Economical Growth of country
• Development of infrastructure
• Increase in employment for Hotels, Car
Rentals, Travel companies and many more.
