Bfonics is a digital content delivery platform that utilizes real time messaging as a tool to empower businesses to create powerful advertisements and marketing campaigns. Our platform uses Beacon technology, web and mobile application to seamlessly integrate the digital and physical world.

2. Connectivity and digitalization is the key to a smart city :
The Smart Cities Mission, India

4. ● The smart cities mission launched by the government of India is a mission to
develop 100 smart cities in the country.
● The smart cities are meant to be citizen friendly, connected and sustainable.
● Cities are the engines of growth for every nation, including India.
● India is a fast urbanizing country with 40% of India’s population expected to
inhabit the cities and contribute 75% of India’s GDP by 2030.
● Government of India has a comprehensive development plan for these
growing cities across the country.
● Physical, institutional, social and economic infrastructural development plans
are underway to attract people and investments to the cities.

6. ● Technology infrastructure is an inevitable factor for any city that plays a crucial
role in its development.
● bfonics is working towards providing a smart network of connectivity in cities
making them smarter.
● The implementation and utilization of beacon technology will soon be part of any
smart city project as it enables better reach and connectivity among citizens.
● Every institution, government or otherwise, stands to gain a lot from the
incorporation of beacon technology.
● A beacon based platform can be easily incorporated into the city’s official app
which the citizens carry on their phones.
● There are various scenarios wherein beacons can become a friend, philosopher,
guide to a city.

7. Beacon technology can be used :-

8. Public Transport

10. ● Citizens can get updates on timings, routes
and fares of all public transportation system
running in the city.
● Beacon technology helps integrate easy
ticketing system and mobile wallet, making
public transportation system an easy mode of
travel.

11. General Updates and announcements

13. ● Public authority can send real time and
location specific notifications on any work
going on in the city.
● Commuters can get latest updates regarding
traffic blocks and other road hindrances onto
their phones.
● Provide News updates, event details and other
important information.

14. Promoting civic culture and community
action

16. ● Beaconized cities can bring together citizens from various strata for a
common cause pertaining to the city. For example, a garbage truck
could pass by a beacon integrated area and receive notifications
about where they need to pick up the trash. Or citizens could be
alerted of areas where garbage dumping is prohibited.
● Beacon network will act as a medium for communication between
people and authorities, keep citizens informed about civic duties and
responsibilities, help run social campaigns and spread awareness on
issues relevant to the city.
● Authorities can make citizens vote and give feedback on their
activities and enhance citizen engagement.

17. Enhanced safety and security measures

19. ● It is difficult for tourists to find their way in a big
unknown city.
● Beacon based navigation facility at public spaces
and inside buildings help tourists and others
locate places with ease.
● Also when a citizen is in a troubled situation, the
city app on his/her phone will trigger alerts, thus
notifying the authority to identify the person and
the location and dispatch necessary support.

20. Better facilities for tourists

22. ● Open up better services to Tourists and Visitors by
providing information on tourist attractions in the city on
arrival.
● Security and emergency support using beacons is an
important method to ensure tourist safety and security.
● Relevant push notifications on tourist guideline and
guidance, information about nearest hotels, restaurants,
shopping centers etc. is possible using the city’s beacon
network.

23. Brand awareness and advertisements

25. ● Local, small and large businesses operating in a
city can carry out brand promotions and
advertisement campaigns through the city’s
beacon network.
● Companies can notify shoppers about the latest
running discounts, deals and offers when they
come in close proximity to the shop/store.
● This can lead to more sales and better brand
visibility.

26. Data collection and analysis

28. ● Beacon technology platform can be used for
generating useful data on various campaigns
run in the city and to understand citizens’
interaction with facilities and infrastructure
provided in the city.
● This data can be utilized for making strategic
decisions and further improvements.

29. Explore the possibilities of beacon technology with the help of bfonics WiFi
Beacon Developer Kit. The kit has everything that will help you get started with a
beacon based campaign using our WiFi Beacons.

30. Proximity Marketing Simplified
To know more about this innovative technology: www.bfonics.com
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