Slides from Beyond Indigo Pets webinar on holiday ideas for social media

1. Why Holidays?
• Connect with your clients
• Present your practice “face” to
clients and others
• Remind people about important pet
health issues during a busy time
• Fun!!

2. First Question to Ask
• How can we extend what we do now to
our website and social media?
• Do we have holiday traditions we can
share?
• Piggyback on existing events
• Keep it simple

3. General Guidelines
• Simple is best
• Plan and prepare ahead so your posts are
ready for the busy holiday season
• Engage your audience
• Keep your goals in mind and measure the
results

4. Thanksgiving
• I am thankful my pet _______ • Travel tips with pets
• Pilgrim pet photos • Solicit Thanksgiving stories
• Suggest healthy holiday pet • My dog ate __________
treats

5. Time for Good Wishes
• Simple holiday wishes to all • Post photos of your holiday open house
or party
• Post photos of your holiday decorations
• Post about local holiday events - tree
• Hold an online open house and invite trimmings, parades, etc.
your customers to come by and
comment • Holiday wishes from your resident pets

6. The Time for Sharing
• Collect items for a local shelter • Collect money or pledges for an
animal-based charity
• Become a “drop-off” point for a local
charity effort • Celebrate Facebook Like milestones
with charity donations
• Collect pet items to add to holiday
baskets for needy pet owners • Share “human” interest stories

7. Time for Giving
• Remind clients that you have great pet
related items for sale
• Suggest gift certificates for services
• Pet insurance can be a great gift
• 12 Days of pet gifts - maybe in
conjunction with local businesses • Safety tips and “do’s and don’ts” for pet
gift giving
• Offer promotions for January for
December office visitors

8. New Year -New Beginning
• Post photos of pets and their party • Diet and nutrition tips
hats
• Resolutions for pets and their people
• My cat’s New Year’s resolution
is____ • Encourage clients to make their
annual visit appointment
• Tips and articles about pet health

9. For More Information
Contact Melissa@beyondindigo.com
or visit Beyondindigopets.com