2. BEFORE WE BEGIN
On a personal level, who uses social media?
Facebook, Twitter, LinkedIn, YouTube, etc.
What are your goals?
Increase applications?
Increase retention?
How do you measure success?
11. DISCUSSION
How should admissions departments utilize social media?
Resources
Should you create a private networking community?
What metrics should you be measuring?
How do you correlate social media success to institutional
outcomes?
Why does social media increase enrollment and retention?
12. QUESTIONS?
Betsy Soler – Social Media Community Manager
bsoler@fiu.edu
Matt Herzberger – Director or Web Communications
mherzber@fiu.edu
