These are the slides from my talk at Digital Kids in SF. Looking back over 20 years from the founding of VR to today and talking about what we've learned and how to create new toys & apps that "end the reign of the screen zombies"

1. @playrific
Getting Digital to Play with
Physical: past, present &
future
Beth Marcus, Ph.D.
CEO, Playrific, Inc.

2. @playrific
Playrific today:
• Robust App factory approach
• Serving 55+ partners by
• Engaging, customizable Apps for Kids
Mobile
• Actionable data, COPPA compliant
• 1.8M downloads
• 6M page views per month

3. @playrific
Free form imaginative pla

4. @playrific
EXOS FFB ArmMaster
Immersive VR

5. @playrific
MSFT Sidewinder FFB 1
VR for PC’s with
Force Feedback

6. @playrific Wii 2006
Game consoles
with gestural control

7. @playrific Skylanders 2011
Physical toys unlocki
game play on tablets

8. @playrific
Today’s kids are turning into “screen
zombies”

9. @playrific
Introducing Gazintu™
 Physical toys that control
mobile games
 Detects complex motions
and gestures
 Touch feedback (clicking
& vibration)generated on-
device
 Multiplayer,
 New methods of creative
social play

10. @playrific
Gazintu –the future
Free form imaginative pla
ulocking game play on
tablets physical toys