The document provides information and guidance for self-publishing a book. It discusses trends in self-publishing, the self-publishing process which includes development and copy editing, choosing a format and distribution method, designing a cover and interior, formatting for print and ebooks, setting pricing and accounts, and marketing. Key steps outlined are choosing between DIY self-publishing or working with a publishing service, and evaluating subsidy publishers based on criteria like mission, costs, services provided, and author experiences.

2. 2017: ONE MILLION+ new self-published books

12. Publisher
(You)
Printer
Publisher
(You)
Retailer Customer

13. Publisher
(You)
Printer Retailer Customer

15. Write a great book

16. 1. Developmental Editing

17. 2. Copy Editing
(Clarity, Accuracy, Readability, Brevity)

18. https://edsguild.org/

19. 3. Front and Back Matter
 Title page
 Copyright page
 Dedication, Epigraph
 Table of Contents
 Foreword/Introduction/Preface/Prologue
 Acknowledgments
 About the Author
 Promotional Page

21.  Copyright: http://www.copyright.gov/
 ISBN: http://www.isbn.org/
 LCCN: www.LOC.gov/publish/pcn

22. 3. Front and Back Matter
 Title page
 Copyright page
 Dedication, Epigraph
 Table of Contents
 Foreword/Introduction/Preface/Prologue
 Acknowledgments
 About the Author
 Promotional Page

23. 4. Finalize illustrations, charts, etc.

24. 5. Confirm permissions & citations
More: www.janefriedman.com/permissions-and-fair-use/

25. 6. Start collecting endorsements

26. 7. Proofread

28. 1. Choose your format

29. 39% of Americans read only print

30. 25-30% of all book sales in the U.S.

31. 2. Decide: DIY or Service Company?

32. Subsidy, Copublishing, Partner, Hybrid, or New
Model Publishing
or
Contracting with a third party to act as your
publisher, at your expense.

33. Subsidy Publishing Businesses

35. http://bit.ly/2GxVZxz
 1. Define a mission and vision for
its publishing program.
 2. Vet submissions.
 3. Publish under its own imprint(s)
and ISBNs.
 4. Publish to industry standards.
 5. Ensure editorial, design, and production quality.
 6. Pursue and manage a range of publishing rights.
 7. Provide distribution services.
 8. Demonstrate respectable sales.
 9. Pay authors a higher-than-standard royalty.

38.  Are they publishing books that you would
read, or want to be associated with?

39.  Are they publishing books that you would
read, or want to be associated with?
 Are their costs for authors competitive?

40.  Are they publishing books that you would
read, or want to be associated with?
 Are their costs for authors competitive?
 Are their book prices competitive?

41.  Are they publishing books that you would
read, or want to be associated with?
 Are their costs for authors competitive?
 Are their book prices competitive?
 Do you trust their staff and leadership?

42.  Are they publishing books that you would
read, or want to be associated with?
 Are their costs for authors competitive?
 Are their book prices competitive?
 Do you trust their staff and leadership?
 Are they trying to upsell or pressure you?

43.  Are they publishing books that you would
read, or want to be associated with?
 Are their costs for authors competitive?
 Are their book prices competitive?
 Do you trust their staff and leadership?
 Are they trying to upsell or pressure you?
 How responsive are they?

44.  Are they publishing books that you would
read, or want to be associated with?
 Are their costs for authors competitive?
 Are their book prices competitive?
 Do you trust their staff and leadership?
 Are they trying to upsell or pressure you?
 How responsive are they?
 Can you talk to their authors?

45.  Are they publishing books that you would
read, or want to be associated with?
 Are their costs for authors competitive?
 Are their book prices competitive?
 Do you trust their staff and leadership?
 Are they trying to upsell or pressure you?
 How responsive are they?
 Can you talk to their writers?
 Is there a clear way to terminate the
agreement if things don’t work?

46.  Are they publishing books that you would read,
or want to be associated with?
 Are their costs for authors competitive?
 Are their book prices competitive?
 Do you trust their staff and leadership?
 Are they trying to upsell or pressure you?
 How responsive are they?
 Can you talk to their writers?
 Is there a clear way to terminate the agreement if
things don’t work?
 Do they provide the services YOU need?

47.  Writer Beware:
www.writerbeware.com
 Preditors & Editors (under construction):
http://pred-ed.com/

48. 3. Choose Your Printer/Distribution

49. POD (PRINT ON DEMAND)
IngramSpark, KDP, Lulu, Blurb

50. OFFSET PRINTING
Distribution:
https://www.ibpa-online.org/resources/distributor-wholesalers/

51. 4. Choose your ebook plan
Kindle, Nook, iTunes, Kobo

52. Ebook Distribution Options:
1. Kindle Direct (exclusive to Kindle readers)
2. Direct distribution to all four e-readers
3. Distributor/aggregator: i.e. Smashwords,
Ingram Spark, Draft2Digital

53. 5. Finalize Cover Copy

54.  100-200 words
 Nonfiction: What’s the Problem? What’s your
solution? Why should I trust you?
 Fiction: Introduce the primary character and
the inciting incident. What sets the story in
motion, and what’s at stake?

56.  Know what’s
popular
 Don’t get
stuck on
one idea
 Don’t try to
tell the
whole story

60. 1. Book Cover Design
 Hire a Professional (ask me for referrals)
 DIY Lite:
◦ http://www.coverdesignstudio.com/
◦ http://99designs.com/
◦ http://canva.com
◦ KDP Cover Generator (free)
 DIY Serious
◦ Adobe InDesign

62.  Are pages numbered, with odd on the right
(and no numbers on blank pages, front
matter, or chapter headings)?
 Are there blank pages on verso (left) before
chapter or section starts?
 Are margins justified?
 Are words hyphenated to smooth line widths?
 Are margins wide enough for a finger (with
extra space for the gutter)?

63.  Are there headers on text pages, but not
chapter breaks or blank pages?
 Are there widows or orphans breaking across
pages?
 Did all of your formatting (smart quotes,
italics, footnotes) transfer?

64. © Ampersand Book Interiors

65. 2. Interior Print Design
 Hire a Professional
 DIY Lite
◦ www.bookdesigntemplates.com/
◦ www.coverdesignstudio.com/
 DIY Serious
◦ Adobe InDesign
◦ LaTeX

69. 3. Ebook Formatting
 Hire a Professional
◦ https://www.smashwords.com/list
◦ http://edsguild.org/
 DIY Lite: follow the guidelines
◦ https://www.smashwords.com/books/view/52
◦ https://kdp.amazon.com/help
 DIY Serious:
◦ https://code.google.com/p/sigil/
◦ http://calibre-ebook.com/

70. Create
accounts,
add tax
information

71. Set price

72. Double Check

74. MARKETING

75. Please sign up for my mailing list!
http://bethjusino.com
(Click Resources for slideshow and links to many of the
services mentioned)
bethjusino@gmail.com
All photos in this slideshow courtesy of Unsplash:
https://unsplash.com/