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Finding the right work to do
Lessons learnt from a year at a startup
Beth Aitman
@baitman
improbable.io
This talk will cover how to
● Make life better for users
● Show value to the business
● Minimize wasted work
@baitman
Three stages
1. Finding the right problems to solve
2. Working out how to solve them
3. Finding out if it worked
@baitman
So who am I?
@baitman
@baitman
@baitman
Life at Improbable
@baitman
@baitman
@baitman
1: Finding the
right problems
@baitman
Our job is not
to write help.
@baitman
Our job is not
to write help.
Our job is to
help users.
@baitman
@baitman
Tech writers have
useful skills
@baitman
Work with
customer support
@baitman
@baitman
Taking time to
understand users
@baitman
Collating feedback
@baitman
1b: Prioritising those
problems
@baitman
Pick things that:
● Are valuable to users
● Are valuable to the business
○ help with company goals
● Minimize wasted work
○ will last through cycles of product change
○ will continue to be valuable to users
○ will be valuable to a wide range of users
@baitman
Prioritisation
urgent
important
not urgent
important
urgent
not important
not urgent
not important
@baitman
urgency
importance
Quick wins
@baitman
2: Finding the right
solution to problems
@baitman
What is quality?
@baitman
@baitman
The only thing that matters is:
is what you make working?
@baitman
@baitman
3: Finding out if it
worked
@baitman
Usability testing
@baitman
- Based on real user tasks
- Get users to think out loud
- Don’t interrupt or lead them!
- On site is best, but remote will do
- Test your real users
Metrics
Qualitative feedback
@baitman
Showing your value
@baitman
Some business cases
● Better product -> more customers -> $
● Easier to use -> less support time -> $
@baitman
In conclusion
@baitman
- Find the right problems
- Find sensible solutions
- Check they worked
- Keep iterating!
Thanks for listening!
Any questions?
@baitman
Helpful resources: tinyurl.com/y9h2a3k2

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Finding the right work to do: Lessons learnt from a year at a startup