Retention.ai is a mobile analytics company that tracks app uninstalls and user behavior to help companies identify at-risk users, segment audiences, retarget uninstalled users across marketing channels, and measure campaign efficiency to reduce user acquisition costs. Founded in 2013, Retention.ai has offices in Palo Alto and Bangalore and offers a powerful but lightweight SDK and dashboard to provide user insights.

1. Powerful
Uninstall
Intelligence
www.reten'on.ai

2. About
Us
–
• Started
in
2013
as
BetaGlide
• Offices
in
Palo
Alto
&
Bangalore
• Powerful,
mobile
only
user
insight
engine
Presented and invitedAs seen on
Awards
About Retention.ai

3. What we offer
www.reten'on.ai
Track
uninstalls
Correlate
Retarget
uninstalled
users

4. Track uninstalls
Identify users who uninstalled and understand their behavior
www.reten'on.ai
Uninstalls
Device
Details
Campaign
Crashes
Events
Transac'on
Loca'on
Session
Data

5. Marketing Efficiency
Measure each campaign and channel efficiency and reduce your
user acquisition cost
www.reten'on.ai
Channel/Week
Week
1
Week
2
Week
3
Week
3
Week
4
Week
5
Organic
6%
9%
17%
27%
31%
45%
Facebook
11%
27%
41%
53%
61%
73%
TwiVer
9%
21%
36%
51%
59%
67%
Inmobi
13%
25%
38%
54%
67%
79%
Vserv
11%
21%
33%
42%
51%
61%
*Uninstall
vs.
Campaign/Source
cohort

6. Audience Segmentation
Powerful audience segmentation that just works not only on
existing users but also uninstalled users
www.reten'on.ai
Apps
on
device
Events
Available
Memory
Crashes
OS
Loca'on
Device
Name
Session
Length
Transac<ons
Campaign
Acquisi'on
source
Performance
Network
Carrier
RAM
Revenue
Age
Interest

7. Retarget Users
Smartly Retarget audience segments across multiple marketing
channels
www.reten'on.ai
Uninstalled
users
Users
who
can
come
back
Reten'on.ai
Facebook
Ad-­‐
network
Email
SMS
Re-­‐target

8. Competitive Advantage
Identify users who use competing apps and proactively engage
them
www.reten'on.ai
Redbus
Make
My
Trip
Yatra
Cleartrip
Campaign
1
Campaign
2
Campaign
3

9. User Persona
You are what apps you use. Define user personas based on other
apps installed on the device.
www.reten'on.ai

10. Notes on additional features
www.reten'on.ai
Retention.ai is much more than this…

11. Notes: No data sharing
Your data is safe with us
• Our
clients
can
only
see
the
data
of
their
users
• No
data
whatsoever
is
shared
between
our
clients
unless
the
client
agrees
to
do
so
• We
follow
the
interna'onal
standards
for
storing
and
processing
data
• Data
is
stored
for
6
months
aber
the
expira'on
of
license
and
is
available
for
export
www.reten'on.ai

12. Notes: Customization
Customize data as per your requirements
• Op'on
of
expor'ng
both
processed
and
raw
data
through
our
APIs
• Op'on
of
customizing
your
dashboard
to
suit
our
needs
www.reten'on.ai

13. Notes: Integration
We integrate with your current analytics tool*
• Op'on
of
integra'ng
with
the
aVribu'on
tool
which
you
are
using
• Op'onal
integra'on
with
the
current
analy'cs
tool
also
present
*
Integra'on
dependent
upon
the
export
API
of
the
analy'cs
tool.
www.reten'on.ai

14. Notes: Reporting
Get customized report of your data delivered to your inbox
• Get
customized
reports
for
your
users
delivered
straight
to
your
inbox
• Schedule
a
call
with
our
account
managers
to
get
more
value
of
your
data
www.reten'on.ai

15. Notes: No Overhead
No performance or size overhead with our sdk
• Our
sdk
size
is
only
50kb,
which
has
almost
negligible
overhead
on
your
app’s
size
• The
product
has
been
thoroughly
tested
and
improvised
to
have
Zero
performance
overhead
• Minimal
network
consump'on.
The
library
has
been
op'mized
to
use
minimal
network
www.reten'on.ai

16. US
Office:
BetaGlide
Inc.
2225
E
Bayshore
Road
Palo
Alto,
CA
94303
USA
Contact Us
Available 24X7 at
hello@betaglide.com
India
Office:
3572
13th
G
Main,
4th
Cross
HAL
2nd
Stage
Bengaluru,
KA
560008
India