Why user uninstall your app and what you can do to avoid it

1. BetaGlideA powerful mobile first user insight engine for your app
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7 reasons why user uninstall
your app

2. Reason 1: Irrelevant
• One of the major reasons as to why a user uninstalls an app is
because it is irrelevant to him/her.
• It can be soon after the installation or at a point when he realizes
the app is idle and he’s not using it at all.
• With each session, marginal utility of your app to the user might
be decreasing.
• The developer needs to increase the marginal utility by luring the
user to come back to the app through simple re-engagement.
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3. Reason 2: Memory usage, Network problem
• If the app process is running in the background, it consumes a lot of
power which is not liked by the users.
• If the app is too big, or just consumes too much space, users are
quick to reject them.
• Users are also sensitive about network usage.
• Hence, if your app is consuming disproportionate amount of
network, users are quick to dismiss it.
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4. Reason 3: Push notifications
• Push notifications are an excellent way to bring users back to
the app but doing too much of it is never a good idea.
• Some users are picky about notifications and therefore
sending way too many of them will drive them away from the
app.
• As a developer, make sure that you don’t consume more time
and attention from the user than he is ready to give.
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5. Reason 4: Bad user experience
• User experience is a key in the app industry.
• Performance makes an app stand out in the crowd of million apps
• User might not like a buggy app which is full of glitches and takes
forever to download.
• Another aspect of user experience is about the display of the app.
• Developers need to make sure that it works perfectly on every
platform and devices which deals with the alignment, loading of
images etc.
• While monetizing your user base, don’t go over-board with ads since
they are interrupting for the user
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6. Reason 5: Interruption in core functionality
• Core functionality of the app is the most important aspect.
• Make sure your app works very smoothly with core functions of the
phone
• For eg: If you are making a dialer app, make sure that making calls
and picking up calls functions very smoothly visually as well as in
performance on all devices.
• If you are making an app relating to the pics taken by the camera, it
should not diminish in any sense the capacity of device’s camera.
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7. Reason 6: Sudden change in cost structures
• It is a no brainer to not to charge users for a service that was earlier
promised as free
• Also upwards revision of prices of the services you provided will be
detrimental to your app.
• One example is London based taxi app “hailo”. They changed their
price structure without taking users in confidence and paid dearly for
it.
• For some apps, the uninstall is much more when it asks for upgrading
itself to premium and starts charging the user.
• The user might like the app otherwise but does not feel it worthy to
be paid for.
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Reason 7: Access to private information
• Too many permission asked by the app can irritate or scare the user
for intruding in his personal data.
• It can even cause a user to delete an app without even using it.
• The app shouldn’t ask for the unnecessary access permission.
• It should also mention what all access it needs and assure the user of
privacy.

9. Thank You!

10. Thank You!