Download our Essential Guide to Restaurant Marketing to learn more about our integrated approach to mobile marketing for restaurants. In the presentation we discuss the importance of mobile-friendly websites, how to marketing digitally, the power of 'social good' campaigns, ways to keep your menu looking fresh, and much more.

1. E S S E N T I A L G U I D E T O
RESTAURANT
MARKETING

2. BestBuzz supports business owners by building tools that make
marketing simple. With that in mind, our team has created this guide of
essential tips and strategies.
In order for your business to succeed in the highly competitive
restaurant industry, you need creative, relevant, frequent, valuable and
measurable marketing strategies. Here are five simple, yet effective,
tactics that you can use to kick-off a marketing plan that will generate
buzz for your restaurant.
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Mobile Friendly
Market Digitally
Social Good
Fresh Look
Make it Easy

3. Mobile
Friendly
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4. Mobile Friendly
In the always-on-the-go world we live in, a mobile-friendly website is a
must. According to digitalbuzzblog.com, 1/2 of all local searches are
performed on mobile devices.
Your customers are on their mobile phones and your business must be
at their fingertips. Commonly referred to as responsive design, a
website should automatically resize and adjust for the size of the
screen it is being displayed on.
Pinching and zooming will push your customers away.
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5. What are the benefits of a mobile
website for my restaurant?
You want your customers to have a great
experience with your restaurant, and your
website is your first impression. Mobile-
friendly websites allow your customers to
easily view and access your menu, make
reservations, complete customer feedback
surveys, click-to-call to place orders, get
directions, connect on social media, enter to
win prizes, and stay up-to-date on special
events and promotions you may be offering.
A mobile website gives your business the
opportunity to engage with your customers
when they are making a decision on where
to dine and spend money.
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6. How do I know if I have a mobile-friendly
website for my restaurant?
Testing your website is easy: take out a mobile phone that has a web
browser, type your restaurant’s URL (ex. www.myrestaurant.com), and hit
go!
If you have to pinch and zoom to see your website, or if some items are
missing because your phone doesn’t allow flash content, then your website
is not mobile-friendly. What you are looking at on your phone is what your
customers are seeing right now, and with over 55% of US consumers
using mobile devices to search the web*, you can’t afford to miss out on
this captive audience.
Talk to your web developer to see if he or she can adjust your site to be
mobile-friendly. You may have to create a new responsive design website if
a plug-in doesn’t exist or if you are not using an adaptive website service
like Wordpress.
Does your restaurant need a mobile website? Request a free website assessment and demo of BestBuzz.
* Mark Walsh “55% of Cell Users Access Mobile Web,” 2012, <http://www.mediapost.com/publications/article/177598/55-of-cell-users-access-
mobile-web.html> (accessed April 10,2013)
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7. Market
Digitally
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8. Market Digitally
Once you have a mobile-friendly site, it’s time to explore the world of digital
marketing so that you can reach out and start connecting with new customers.
You can always use the more traditional online marketing tactics like banner
ads and paid search, but here are some organic ideas to get your creative
marketing juices flowing.
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is marketing communication that is delivered through an electronic device. Devices
include computers, tablets, smartphones, digital billboards, and even game
consoles.
The digital marketing process typically leads to the development of a organization or
brand by using a variety of digital channels such as emails, social networks, mobile,
etc.
Digital marketing-

9. Ideas on how to reach more customers
through digital marketing.
Socialize with your customers through
social media networks. Did you know that 91% of
mobile internet access is to socialize? (DigitalBuzzBlog,
2013)
The majority of social media sites have an app or
mobile-friendly page. Encourage your loyal customers
to like your business on Facebook, follow you on
Twitter, post pictures on Instagram, and pin photos on
Pinterest.
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10. Claim your business on location-based
platforms that allow check-ins such as Foursquare or
Yelp!
You also want to make sure that your restaurant is
showing up in Google Places because it will allow your
business to be found on Google searches, Google Maps,
Google+ and mobile devices.
Claiming your business will allow you to monitor who is
“checking-in” at your restaurant and allow you to do
promotions.
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Ideas on how to reach more customers
through digital marketing.

11. Interact with customers by using QR Codes
in your advertisements or on menus. QR codes are like
barcodes, but they can hold much more information than
tradition UPC barcodes.
Once your customer scans a QR code, they can be taken
directly to a mobile website, Facebook page, or one other
specific action.
If you are using BestBuzz, your QR codes will take you to
a mobile landing page (MLP) that is dynamic and can be
altered at any time.
Your MLP can host a menu, a contest, and many more
actionable items that can be changed by an easy-to-use
dashboard at any time.
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Ideas on how to reach more customers
through digital marketing.

12. BestBuzz has a free QR code scanner,
so customers on iPhone, Android,
BlackBerry, or Windows Mobile can scan
your QR code.
Text the word BUZZ to 63566 to get the
free BestBuzz mobile app.
Then scan this custom QR code with
BestBuzz to see an example of how QR
codes work for restaurants.
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13. Lastly, use email marketing for your
restaurant.
You can gather email addresses through traditional means
such as a comment card or through digital channels like
using your website. The best and simplest way to gather
email addresses is by using a QR code that takes your
customer to a mobile landing page where they can join your
newsletter.
Sending exclusive offers, special event details, and helpful
information via email is a very cost effective method that
increases engagement and drives customer loyalty for
repeat purchases.
There are several email marketing services available
through providers like Constant Contact and MailChimp to
get you started.
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Ideas on how to reach more customers
through digital marketing.

14. Here are two videos to help create a
newsletter for free!
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http://youtu.be/ad4tywpYkPA http://youtu.be/mGSPj4CyOMQ

15. Like what you see?
Get the rest of the Essential Guide to Restaurant Marketing here:
http://bbuzz.bz/BBEssentialGuide
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