Learn how to best use Marketing Automation to streamline lead generation, automate lead nurturing, improve personalization, and increase revenue. Bringing in an experienced external team helps ensure that your marketing automation strategy is successful.

2. How to Get Better Quality Leads and
Increase Revenue with Marketing Automation
Marketing automation is a crucial element of most marketers’ overall strategies. It
streamlines lead generation, automates lead nurturing, improves personalization,
accelerates sales, and replaces guesswork with analytics.
Addressing Business Needs
As more businesses embrace marketing automation, vendors are responding with new
and improved capabilities to provide desired results at reasonable costs. A good marketing
automation system should include these features:
1. Scoring and Tagging
Scoring and tagging will help increase your knowledge of your prospects and
customers, as it analyzes their preferences and activities. It’s a great way to create
a more comprehensive customer profile and a perfect automation workflow.
2. Tracking Website Traffic
Tracking website traffic increases your prospect and customer conversion and engagement.
It allows you to understand the interests and behaviors of your subscribers in terms of
what pages they visited and what actions they took. You’ll then be able to evaluate
your website pages with the highest traffic and assign tags or scores to each visit.
When you collect accurate data about your audience members, it’s easy to use that
data to reach out to your targeted audiences in a more timely and relevant way.
3. Creating Campaigns
You can design custom landing pages and emails that can be personalized and sent in
automated campaigns at set intervals or triggered by a visitor behavior to capture
and nurture leads, and/or encourage a transaction.
Continued
Companies that excel at lead nurturing generate
50% more sales-ready leads at 33% lower cost.
Forrester Research
“ ”
Companies that excel at lead nurturing
generate 50% more sales ready leads
at 33% lower cost.
Forrester Research
“
”
Businesses that use mark
“
“
“m
“
”
programs average a 20% increase in sales opportunities from
nurtured leads versus non-nurtured leads.
DemandGen

3. Among the many different advanced marketing automation platforms available, some
are ideal for smaller firms on a budget, without the need for a full time CRM and/or
marketing automation manager, while other platforms are better suited for enterprises
with large budgets. In all cases, however, bringing in an experienced external resource will
help ensure that your marketing automation strategy is on-point, implemented properly
and optimized for success.
For marketing automation strategy, implementation and optimization, contact
Lori Berson at 877.447.0134, x111 or lberson@BersonDeanStevens.com.
...
Companies that excel at lead nurturing generate
50% more sales-ready leads at 33% lower cost.
Forrester Research
“ ”
“
”
78% of successful marketers cite
marketing automation as being most responsible
for improving revenue contribution.
The Lenskold and Pedowitz Group
Companies that excel at lead nurturing
generate 50% more sales ready leads
at 33% lower cost.
Forrester Research
“
”
Businesses that use marke
“
“
“me
“
”
B2B marketers who have successfully deployed lead nurturing
programs average a 20% increase in sales opportunities from
nurtured leads versus non-nurtured leads.
DemandGen
...