For its sixth Future Thought Leaders panel discussion, “Behind ‘Farm to Table’: The Labor of Farming,” nine panelists joined us at Kitchens for Good to discuss the challenges of farming, including access to land and capital, regulatory changes, technological advances, and attracting a younger generation.

14. berrygoodfood
berrygoodfoodfdn
berrygoodfoodfoundation
#BGFFfarm?

15. PROGRAM STARTING IN 15 MINUTES

16. PROGRAM STARTING IN 5 MINUTES

19. La Jolla Creamery
Terra Bella Ranch
Christina Ng
David Duarte
Sadie Steinke
Mountain Meadow
Mushrooms
Franco’s on Fifth

20. Catt Fields White
• CEO, San Diego Markets
• Founder, In Tents Conference
• Leadership Forum, Farmers' Market
Coalition

21. Nicolina Alves
• Owner/Farmer, Terra Bella Ranch,
Farm to office
• Formerly California FFA Association
President
• BS, Agricultural Business, Cal. State. Univ.

22. Mike Ground
• Executive Chef, The Patio Group
• Formerly Executive Sous Chef, Cucina Urbana
• San Diego Tastemaker, SD Magazine 2017

23. Al Stehly
• Third generation California farmer
• Owner, Stehly Grove Management, Inc.
• Owner, Stehleon Vineyards, Valley Center

24. Luawanna Hallstrom
• Farm Policy Advocate
• 2008 Farmer of the Year, SD Farm Bureau
• Dean’s Advisory Council, College of AG.,
Food & Envtl. Sciences, Cal. Poly.

25. Eric Larson
• Executive Director, SD Farm Bureau
• Director, Southern Cal. Water Committee
• Founding Member, SD Food Systems Alliance

26. Pierre Sleiman
• Founder/President, Go Green Agriculture
• “Champion For Change in the Future of
Agriculture,” Former President Obama
• “Emerging Leader,” UC San Diego 2015

27. Steve Brown
• Chef/Owner, Cosecha
• KABOO Rockin’ Chef 2016 winner
• Graduate of the Cordon Bleu

28. Dr. Keith Pezzoli
• Director, Urban Studies & Planning, UCSD
• Focus: ecology, globalism, bioregional
justice, environmental health, science
• Current research: food-water-climate
trilemma in SD Bioregion

29. Michelle Ciccarelli Lerach
• Founder, BerryGoodFood.org,
BerryGoodNight.com, BGN100
• Lawyer, regenerative food & farm advocate
• Vice Chair, UC Press Foundation

30. #BGFFfarm?

31. Support Local Farms
Rural Heritage/
Farmland Protection
Taste and Nutrition
Decreased Carbon
Footprint
Why Local/Regional Food Matters

32. Challenges
Economic Factors
• Farm Economics
Land
Capital
Labor
Water
• Development
Regulatory Oversight
Aging/Declining Farmers
Beginning Farmers

33. Innovation:
Science & Technology
Beginning Farmers
- Resources & Training
- Capital Loan Forgiveness
Marketing & Sales
Opportunities

34. Support Local Farms
Rural Heritage/
Farmland Protection
Taste and Nutrition
Decreased Carbon
Footprint
Why Local/Regional Food Matters

35. SUPPORT LOCAL
FARMS
Why Local/Regional Food Matters
Farmers who sell directly to
consumers get full retail price for
food - which helps them afford to
stay on the farm.

36. Support Local Farms

37. Support Local Farms

38. RURAL HERITAGE/
FARMLAND PROTECTION
When you buy locally grown food,
you help family farms stay viable
and make it less likely they will
have to sell their land.
Why Local/Regional Food Matters

39. Rural Heritage/Farmland Protection
“City dwellers are beginning to think critically
about the impacts of urban encroachment into
rural lands [but] we need a countervailing vision to
challenge the pervasive metro-centric bias.”

40. Rural Population Decline
The number of people living in rural (nonmetro) counties stood at 46.1 million in July
2016—14 percent of all U.S. residents spread across 72 percent of the
Nation’s land area...
"Overall rural population decline leading to more deaths than
births... in hundreds of rural communities."
Veterans are a rapidly aging and increasingly diverse group
disproportionally represented by rural Americans

41. TASTE & NUTRITION
Food grown in your own area was
likely picked or packaged sooner
and therefore is fresher and
healthier. Produce loses nutrients
during transportation.
Why Local/Regional Food Matters

42. Nutrition & Health
Diet-related diseases

43. Nutrition & Health
Where people’s calories come from

44. DECREASED CARBON
FOOTPRINT
Local and regional food travels far
less than food trucked across the
country or shipped overseas. By
buying local, you decrease your
carbon footprint.
Why Local/Regional Food Matters

45. Food Loss/Waste - GHGs

46. Decreased Carbon Footprint
Stehly Farm
Organic Oranges
3.09 kg
Florida Farm
Organic Oranges
11.54 kg
Carbon footprint analysis by

47. Challenges
Economic Factors
• Farm Economics
Land
Capital
Labor
Water
• Development
Regulatory Oversight
Aging/Declining Farmers
Beginning Farmers

48. FARM ECONOMICS

49. FARM ECONOMICS

50. FARM ECONOMICS
INCOME

51. Food Loss/Waste

52. FARM BILL
"SPECIALTY CROP"
- Fruit & Tree Nuts
- Vegetables
- Culinary Herbs &
Spices
- Medicinal Herbs
- Horticulture
"Fruits & vegetables,
tree nuts, dried
fruits, horticulture
and nursery crops"
cultivated or
managed and used
by people for food,
medicinal purposes
or aesthetics.
- Agricultural Act of 2014

53. Farmland Cost
*USDA Estimates for 2016
USA
$3,010/acre*
CALIFORNIA
$7,900/acre*

54. Farmland Cost

55. Farmland Cost

56. Seed/Star-Up Phase
Growth Phase
Established/Expansion/
Mature Phase
Grant Programs
Access to Capital

57. Farm Labor Costs
40%
60%
Labor costs represent
up to 40% of costs
for fruit & vegetable
farms

58. Farm Labor Costs

59. Farm Labor
Country of birth of hire crop farmworkers, 1991-2009%

60. Water Cost $
30xup
to
more in San Diego County
than in Central Valley Project
or Imperial Irrigation District
2006, University of California Cooperative Extension San Diego County Farm & Home Advisor

61. Water

62. DEVELOPMENT
Between 1982 and 2010, the United
States developed more than 24
million acres of agricultural land -
area the size of the state of Indiana
and Rhode Island combined
Development

63. Development
40+ACRES OF FARM AND
RANCH LAND
are lost every hour in the U.S. to sprawl
and development

64. Development
91%
OF OUR FRUITS & 77%
OF VEGETABLES
are grown on urban-edge farms under
threat from development

65. FARM LOSSES
FARM GAINS
Development

66. Regulatory Oversight

67. Regulatory
Federal and State

68. Aging Farmers

69. 57%
OF AMERICAN FARMERS
are 55 or older and likely to retire in the
next two decades
Aging Farmers

70. Aging Farmers
Farmer age shift over last century
1900
2012

71. 204
MILLION ACRES
of farmland are expected to change
hands in coming years, putting it at risk
Aging Farmers

72. Aging Farmers
Farmland Ownership by age. 1974-2012

73. Declining Farmers
1%OF WORKING
AMERICANS
claim farming as their primary occupation

74. Declining Farmers
Farming once
employed nearly 3/4
of the population,
now it represents 1%

75. Beginning Farmers
2.1 million US farms
have < 10 years
experience
operating farms
–
80% 20%
Farmers

76. Beginning Farmers
Beginning farmers are
less likely to own land
than established
farmers

77. % of Beginning Farms

78. Innovation:
Science & Technology
Beginning Farmers
- Resources & Training
- Capital Loan Forgiveness
Marketing & Sales
Opportunities

79. Innovation

80. Beginning Farmers Assistance
Organizations in CA
Ag. and Land-Based Training Assoc.
Nat Hmong American Farmers
U.C. Santa Cruz Center for Agroecology Apprenticeship
Regenerative Design Institute
Living Lands Agrarian Network
Soil Born Farms
Occidental Arts and Ecology Ctr.
Permaculture Skills Ctr.
AGROpreneurship – Sonoma County
Wild Willow Farm & Educ. Ctr.
Urban Adamah
School of Adaptive Ag.
Shone Farm Independent Ag Enterprise Prog.
California Farm Academy
Ecology Action
Sierra Harvest Farm Institute
Urban Edge Sustainable Farmers

81. Beginning Farmers
San Diego County
New and Young Farmers
Needs Assessment
Online Local Resource Database
Land, Capital, Water, Soil & Compost, Seeds, Pest
Management, Garden Management, Business Planning,
Farmer Training, Farm Advocacy/Support

82. caff.org

83. Beginning Farmers Access to Capital
The Act provides increased funding for beginning
farmer development, facilitates the transfer of
farmland to the next generation of farmers, and
improves outreach and communication to military
veterans about farming and ranching opportunities.

84. Capital/Loan Forgiveness

85. Loan Forgiveness
Young farmers owe
average of $35,000
in student loans
Average
salary for
new farmers
< $40,000 -
less than any
other
professions
Federal:
Young Farmer Success Act
HR 2590 (2015)
HR 1060 (1060)
State:
NY, WI, NJ,
NM, MT

86. Marketing & Sales

87. Marketing & Sales

88. Food Loss/Waste
New Markets
Pittsburgh