The latest news from Interpartners… Up and kicking to after the Summer break. In this issue, you will discover: the new campaign by The AdKitchen for Abu Dhabi airport, BPRA’s new president, Albert Cambredo from Slogan interview and many more news from our network.

1. SEPTEMBER
2016
In this issue:
- SelectWorld and Nirav
Modi Indian jewels
- Albert Cambredo in :
« el publicista »
- « Bring the beat »
- Nijgh « Brandversation »
- Abu Dhabi airport
- BPRA’s new president
- Product of the Year WW
- Warsaw
- Breath more with Doner
- Team for Verona
Questions or comment?
info@interpartners.info
www.interpartners.info
SelectWorld showcases Nirav Modi Indian jewels
Select New York’s agency is turning to
well-known supermodels to help this luxury
jewelry brand expand globally beyond its
Indian roots. Shot by Peter Lindberg and
featuring Lisa Haydon, Rosie-Huntingdon
and Romanian model Andreea Diaconu,
the campaign includes out-of-home in London, India and Hong Kong as
well as luxury print. The variety of themes shot allow for images to be
refreshed month to month adapted to the different markets.
More: www.selectworld.com
Albert Cambredo (Slogan) in : « el publicista »
El publicista - the key marketing publication in Spain (and Mexico),
published a page long interview (« Veo muy lejana inteligencia artificial
aplicada a procesos creativos ») of our Spanish partner expressing his
views on current trends on the Spanish advertising scene, insisting on the
need to adapt innovative creative to new media channels. He underlined
the influence of culture-bound value patterns to cope with lower brand
loyalty in the Southern hemisphere. Our Spanish colleague insisted on the importance of sharing know how
and market intelligence within the context of our Interpartners network.
For full article, go to http://www.elpublicista.es/cambredo-slogan-veo-muy-lejana-inteligencia
« Bring the beat to Brazil »
Our new Irish network partner agency produced « Bring the
beat » campaign for Digicel to connect the people of the
Caribbean ahead opf the Rio 2016 Olympics. The campaign
was launched in over 40 territories across the Caribbean,
Central America and South Pacific.
Visit bringthebeat2016.com to remix your own version of the
single and see more of the campaign.
More information : contact pat.stephenson@boysandgirls.ie
Nijgh : how to conceive a successful campaign
« Brandversation » or build and maintain brand loyalty is an
essential component of Nijgh’s approach to creative
development. Our Dutch partner agency has gathered years
of know how with their « Profiler » dash-board tool, meant to
measure enthusiasm among the (prospective) client’s target
group.
More ask Kirsten Esser at : esser@nijgh.com
The AdKitchen and their Abu Dhabi airport campaign
Won at the start of this year after a month long pitch, The
AdKitchen’s campaign for Abu Dhabi Airport is now in the
stage of implementation. More about this will be presented
by the agency at the network’s annual conference in Verona.
The campaign is meant to cover all airport divisions, from
Duty Free to the introduction of the new terminal, which is to
channel 20m passenger annually.
BPRA’s new president
Katya Dimitrova, owner of InterImage – the PR agency division of Interpartners PLC Sofia – has been
elected by her pairs to preside to BPRA, the Bulgarian Association of Public Relations Agencies.
Product of the Year (POY) Worldwide
Philippe Gelder is the new driver (and co-owner) of Product of the Year Worldwide.
Founded in France in 1987, POY is the world’s largest consumer-voted award for
product innovation, now present in 35 markets worldwide, from Australia to Israel to
Russia or to South Africa. New markets (Bulgaria, Portugal …) are joining the
system regularly.
POY has acquired years-long experience in guiding consumers to the best brands
in their markets and reward manufacturers for quality and innovation of FMCG
products.
More : katia.vaneecke@poybenelux.com
The posters that shaped Warsaw
This remarkable exhibition explores how the conventional
poster is undergoing rapid transformation in an age of
ubiqiutous digital screens and social media. The exhibition
closes end of September, so if you’re in Warsaw, don’t miss it.
Info : biennale@postermusuem.pl
Breath more with Doner
Known for its breathing technology, Geox shoe design
however risked to have become less relevant. Doner
London was asked to ‘breath’ new life into the brand.
The agency called on top fashion designer and producer
Rankin, to help tell a different story. Click here and see
how to breath more and live more with Nebula by
Geox… and Doner.
Falling in love with Verona
Here’s the team at Cooee working hard to make next month’s Verona conference an unforgetable
experience… pictured are Silvia Baraldi with Mauro, Alberto and Berry at Signorvino, the city’s famous wine
bar.

2. SEPTEMBER
2016
In this issue:
- SelectWorld and Nirav
Modi Indian jewels
- Albert Cambredo in :
« el publicista »
- « Bring the beat »
- Nijgh « Brandversation »
- Abu Dhabi airport
- BPRA’s new president
- Product of the Year WW
- Warsaw
- Breath more with Doner
- Team for Verona
Questions or comment?
info@interpartners.info
www.interpartners.info
SelectWorld showcases Nirav Modi Indian jewels
Select New York’s agency is turning to
well-known supermodels to help this luxury
jewelry brand expand globally beyond its
Indian roots. Shot by Peter Lindberg and
featuring Lisa Haydon, Rosie-Huntingdon
and Romanian model Andreea Diaconu,
the campaign includes out-of-home in London, India and Hong Kong as
well as luxury print. The variety of themes shot allow for images to be
refreshed month to month adapted to the different markets.
More: www.selectworld.com
Albert Cambredo (Slogan) in : « el publicista »
El publicista - the key marketing publication in Spain (and Mexico),
published a page long interview (« Veo muy lejana inteligencia artificial
aplicada a procesos creativos ») of our Spanish partner expressing his
views on current trends on the Spanish advertising scene, insisting on the
need to adapt innovative creative to new media channels. He underlined
the influence of culture-bound value patterns to cope with lower brand
loyalty in the Southern hemisphere. Our Spanish colleague insisted on the importance of sharing know how
and market intelligence within the context of our Interpartners network.
For full article, go to http://www.elpublicista.es/cambredo-slogan-veo-muy-lejana-inteligencia
« Bring the beat to Brazil »
Our new Irish network partner agency produced « Bring the
beat » campaign for Digicel to connect the people of the
Caribbean ahead opf the Rio 2016 Olympics. The campaign
was launched in over 40 territories across the Caribbean,
Central America and South Pacific.
Visit bringthebeat2016.com to remix your own version of the
single and see more of the campaign.
More information : contact pat.stephenson@boysandgirls.ie
Nijgh : how to conceive a successful campaign
« Brandversation » or build and maintain brand loyalty is an
essential component of Nijgh’s approach to creative
development. Our Dutch partner agency has gathered years
of know how with their « Profiler » dash-board tool, meant to
measure enthusiasm among the (prospective) client’s target
group.
More ask Kirsten Esser at : esser@nijgh.com
The AdKitchen and their Abu Dhabi airport campaign
Won at the start of this year after a month long pitch, The
AdKitchen’s campaign for Abu Dhabi Airport is now in the
stage of implementation. More about this will be presented
by the agency at the network’s annual conference in Verona.
The campaign is meant to cover all airport divisions, from
Duty Free to the introduction of the new terminal, which is to
channel 20m passenger annually.
BPRA’s new president
Katya Dimitrova, owner of InterImage – the PR agency division of Interpartners PLC Sofia – has been
elected by her pairs to preside to BPRA, the Bulgarian Association of Public Relations Agencies.
Product of the Year (POY) Worldwide
Philippe Gelder is the new driver (and co-owner) of Product of the Year Worldwide.
Founded in France in 1987, POY is the world’s largest consumer-voted award for
product innovation, now present in 35 markets worldwide, from Australia to Israel to
Russia or to South Africa. New markets (Bulgaria, Portugal …) are joining the
system regularly.
POY has acquired years-long experience in guiding consumers to the best brands
in their markets and reward manufacturers for quality and innovation of FMCG
products.
More : katia.vaneecke@poybenelux.com
The posters that shaped Warsaw
This remarkable exhibition explores how the conventional
poster is undergoing rapid transformation in an age of
ubiqiutous digital screens and social media. The exhibition
closes end of September, so if you’re in Warsaw, don’t miss it.
Info : biennale@postermusuem.pl
Breath more with Doner
Known for its breathing technology, Geox shoe design
however risked to have become less relevant. Doner
London was asked to ‘breath’ new life into the brand.
The agency called on top fashion designer and producer
Rankin, to help tell a different story. Click here and see
how to breath more and live more with Nebula by
Geox… and Doner.
Falling in love with Verona
Here’s the team at Cooee working hard to make next month’s Verona conference an unforgetable
experience… pictured are Silvia Baraldi with Mauro, Alberto and Berry at Signorvino, the city’s famous wine
bar.

3. SEPTEMBER
2016
In this issue:
- SelectWorld and Nirav
Modi Indian jewels
- Albert Cambredo in :
« el publicista »
- « Bring the beat »
- Nijgh « Brandversation »
- Abu Dhabi airport
- BPRA’s new president
- Product of the Year WW
- Warsaw
- Breath more with Doner
- Team for Verona
Questions or comment?
info@interpartners.info
www.interpartners.info
SelectWorld showcases Nirav Modi Indian jewels
Select New York’s agency is turning to
well-known supermodels to help this luxury
jewelry brand expand globally beyond its
Indian roots. Shot by Peter Lindberg and
featuring Lisa Haydon, Rosie-Huntingdon
and Romanian model Andreea Diaconu,
the campaign includes out-of-home in London, India and Hong Kong as
well as luxury print. The variety of themes shot allow for images to be
refreshed month to month adapted to the different markets.
More: www.selectworld.com
Albert Cambredo (Slogan) in : « el publicista »
El publicista - the key marketing publication in Spain (and Mexico),
published a page long interview (« Veo muy lejana inteligencia artificial
aplicada a procesos creativos ») of our Spanish partner expressing his
views on current trends on the Spanish advertising scene, insisting on the
need to adapt innovative creative to new media channels. He underlined
the influence of culture-bound value patterns to cope with lower brand
loyalty in the Southern hemisphere. Our Spanish colleague insisted on the importance of sharing know how
and market intelligence within the context of our Interpartners network.
For full article, go to http://www.elpublicista.es/cambredo-slogan-veo-muy-lejana-inteligencia
« Bring the beat to Brazil »
Our new Irish network partner agency produced « Bring the
beat » campaign for Digicel to connect the people of the
Caribbean ahead opf the Rio 2016 Olympics. The campaign
was launched in over 40 territories across the Caribbean,
Central America and South Pacific.
Visit bringthebeat2016.com to remix your own version of the
single and see more of the campaign.
More information : contact pat.stephenson@boysandgirls.ie
Nijgh : how to conceive a successful campaign
« Brandversation » or build and maintain brand loyalty is an
essential component of Nijgh’s approach to creative
development. Our Dutch partner agency has gathered years
of know how with their « Profiler » dash-board tool, meant to
measure enthusiasm among the (prospective) client’s target
group.
More ask Kirsten Esser at : esser@nijgh.com
The AdKitchen and their Abu Dhabi airport campaign
Won at the start of this year after a month long pitch, The
AdKitchen’s campaign for Abu Dhabi Airport is now in the
stage of implementation. More about this will be presented
by the agency at the network’s annual conference in Verona.
The campaign is meant to cover all airport divisions, from
Duty Free to the introduction of the new terminal, which is to
channel 20m passenger annually.
BPRA’s new president
Katya Dimitrova, owner of InterImage – the PR agency division of Interpartners PLC Sofia – has been
elected by her pairs to preside to BPRA, the Bulgarian Association of Public Relations Agencies.
Product of the Year (POY) Worldwide
Philippe Gelder is the new driver (and co-owner) of Product of the Year Worldwide.
Founded in France in 1987, POY is the world’s largest consumer-voted award for
product innovation, now present in 35 markets worldwide, from Australia to Israel to
Russia or to South Africa. New markets (Bulgaria, Portugal …) are joining the
system regularly.
POY has acquired years-long experience in guiding consumers to the best brands
in their markets and reward manufacturers for quality and innovation of FMCG
products.
More : katia.vaneecke@poybenelux.com
The posters that shaped Warsaw
This remarkable exhibition explores how the conventional
poster is undergoing rapid transformation in an age of
ubiqiutous digital screens and social media. The exhibition
closes end of September, so if you’re in Warsaw, don’t miss it.
Info : biennale@postermusuem.pl
Breath more with Doner
Known for its breathing technology, Geox shoe design
however risked to have become less relevant. Doner
London was asked to ‘breath’ new life into the brand.
The agency called on top fashion designer and producer
Rankin, to help tell a different story. Click here and see
how to breath more and live more with Nebula by
Geox… and Doner.
Falling in love with Verona
Here’s the team at Cooee working hard to make next month’s Verona conference an unforgetable
experience… pictured are Silvia Baraldi with Mauro, Alberto and Berry at Signorvino, the city’s famous wine
bar.