KPIs (Key Performance Indicators) are vital navigation tools that help decision-makers assess how well an organization is performing. To meet your three biggest marketing goals, what KPIs should you be tracking?

1. The 3 Best KPIs
For Measuring Your
Marketing Success

2. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
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Introduction
Introduction
KPIs (Key Performance Indicators) are vital navigation tools that help decision-
makers assess how well an organization is performing. To meet your three
biggest marketing goals, what KPIs should you be tracking?
The 3 Best KPIs For Measuring Your
Marketing Success

3. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
How do you ensure your marketing efforts are successful?
Track marketing metrics!
I help companies all over the world develop better key performance metrics (KPIs), and it’s
never a “one size fits all” process.
The right metrics will depend on your business goals, so I recommend starting with a goal
and then deciding what KPIs you will track to help you measure your marketing
performance.
In this post, we’ll look at the three most important marketing goals, and then I’ll suggest
some KPIs you can measure for each goal. You can take these suggestions and customize
your own set of marketing KPIs for your company.

4. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Goal #1: Build Brand Awareness
To grow your sales, you need to build brand awareness or consumer
recognition.
To find out whether people are aware of your brand or product, I recommend
brand awareness surveys or social media analysis. You can also use website
analytics to track how much traffic you’re currently getting, and how that traffic
is changing over time. What are your most and least popular web pages, and
how can you fine-tune the brand message on those pages to help you raise
your revenue?

5. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Goal #2: Generate New leads And Acquire New
Customers
Obviously, every business must generate leads and acquire new customers.
To make sure you stay on track for this goal, you can track metrics from your funnel like:
● Impressions – The number of times a campaign or ad has been displayed to a
prospect
● Click-through rate – The clicks you generate from an email campaign, ad, or web page
● Opt-in rate – The number of people who sign up for a discount or lead magnet, or fill
out a form to book a call
● Conversion rate – The number of prospects who actually make a purchase

6. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Goal 3: Customer Engagement
As a business, you must engage with your customers, add value, and nurture the
relationships you’ve built.
The KPIs you can use to monitor customer engagement are social media stats
(likes, shares, comments), as well as number and percentage of returning
visitors, time on site, number of pages viewed, and minutes of videos watched.

7. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Customizing Your Own Relevant KPIs
If you’d like to learn more about tracking vital marketing performance metrics,
you can explore my key performance indicator library or get detailed
descriptions and examples in my books on KPIs.
This content is a great starting place for you, but the key is to start with your
company’s information needs, then create a customized KPI plan that gets you
where you want to go.

8. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2020 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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