During the current coronavirus pandemic, cloud computing is playing an increasingly prominent part in many of our lives. From how we stay entertained, to socialising with friends and doing business, it’s fair to say that when things eventually return to normal many people will have a far greater appreciation of cloud and the way it empowers us to work, play and do business differently.

1. Overcoming the
Biggest Barriers to
Cloud Computing

2. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
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IntroductionIntroduction
During the current coronavirus pandemic, cloud computing is playing an increasingly
prominent part in many of our lives. From how we stay entertained, to socialising with
friends and doing business, it’s fair to say that when things eventually return to normal
many people will have a far greater appreciation of cloud and the way it empowers us
to work, play and do business differently.
Overcoming the Biggest Barriers to
Cloud Computing

3. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Overcoming the Biggest Barriers to
Cloud Computing
As well as enabling remote working, distance learning and reducing our reliance on
expensive on-premises tools and infrastructure, cloud has shown that it can provide
increased resilience, and is the reason many of us can continue working through crises like
the one we are currently facing.
That isn’t to say it’s always plain-sailing – particularly for organisations that delayed the
jump to cloud-based business processes and are now scrambling to catch up. There are
numerous obstacles and blockers that can make the switch more difficult for some than
others. In the second part of my conversation with Oracle’s senior VP for cloud, Andrew
Sutherland, we spoke about what these are, and some of the ways they can be overcome.
First, we addressed the point that although, given everything we know about its benefits
(as well as the marketing hype we’re bombarded with) making the move to cloud often
seems to be a no-brainer. But it’s still important to assess whether or not it actually
provides a functional fit with what you’re doing.

4. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Overcoming the Biggest Barriers to
Cloud Computing
“If you listen to everything that comes out in advertising, you think ‘why doesn’t everyone
have it?’”, Sutherland tells me. “But with the adoption of any new technology there’s
always a certain process … it took hundreds of years for the plough [to spread] – there is a
process of adoption and you have to ask what’s holding it back and how do you improve
it?”
Cloud platforms and tools are growing increasingly complex and flexible in their scope.
While they were initially focused on carrying out storage and compute tasks, cloud
providers are now adding functionality to carry out just about any process that can be
done with traditional, on-premises IT infrastructure to their cloud service offerings.
As Sutherland puts it, “I just need to do these things – I’ve done these things on premises
with the following pieces of software, can I do it in cloud as well? In the early days this just
wasn’t there – you didn’t have the functional fit.”

5. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Overcoming the Biggest Barriers to
Cloud Computing
A flexible multi-cloud ecosystem allows our customers to run their cloud how they see fit.
Ultimately having multiple cloud vendors (Microsoft and VMWare) gives the customer
choice and control over their own technology environment. It’s about openness not lock-
in.
After working out whether the cloud solutions available to you are capable of the job you
need them to do – the functional fit – the next hurdle is the financial fit. Are the solutions
available to you affordable within your budget, and do they offer better value than the
tools you’re already using?
Until recently this has often meant that a move to cloud-based infrastructure will come at
the end of a hardware cycle – when equipment needs to be replaced or support contracts
are due for renewal. “But it can also be in the middle of a cycle of hardware”, Sutherland,
points out, as sometimes “customers can see a very compelling financial fit as well – the
benefits of moving to cloud, often means a reduction in expensive labour costs … higher
performance … these things can add up to a pretty compelling business case very quickly.”

6. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Overcoming the Biggest Barriers to
Cloud Computing
There are also psychological hurdles that have to be cleared – a common one being a
reluctance to fix things that – on the surface at least – aren’t broken, in case we end up
making more trouble and work for ourselves in the process.
In the context of cloud, this means that we may often believe existing on-premises
solutions are working fine – and be living in blissful ignorance of the improved
productivity and efficiency that cloud could offer.
How easy this one is to overcome depends a lot on our personality type, and the culture
of the organisations we’re working within. Are we the sort of person or company that is
likely to risk a leap into the unknown in pursuit of better performance or are we more
comfortable sticking with what we know works?

7. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Overcoming the Biggest Barriers to
Cloud Computing
Today’s cloud platforms, such as those offered by Oracle, Microsoft and others, attempt to
mitigate against this sense of “fear of the unknown” felt by many of us by making the shift
to cloud as effortless and painless as possible. Once things are up-and-running they can
quickly be tested and assessed.
“That’s a big learning, I think, in humanity’s journey to the cloud,” Sutherland tells me, “so
we thought long and hard about how to make it simple to migrate – how do you ‘lift and
shift’ an app almost trivially onto the cloud, and make it very, very rapid to re-platform it?”
One last barrier we touched on in our conversation – and it’s a pretty big one – is
regulation. Depending on the type of data you work with, there can be any number of
legal and regulatory considerations that have to be taken into account. This can differ
wildly depending on where in the world you are located, where your data is located, and
where your customers are located.

8. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Overcoming the Biggest Barriers to
Cloud Computing
“It would be wonderful if we had a world governing body that governed data protection,
but there are regulations and different requirements and many of our customers are not
necessarily allowed to adopt cloud the way they want to, because of that,” Sutherland tells
me.
As is so often the case, necessity can become the mother of invention here. New solutions
to the problems posed by the web of compliance requirements are appearing every day,
and one of the latest put forward by Oracle is known as Cloud At Customer.
This involves delivering cloud services directly into a client’s on-premises datacenter,
where everything will function exactly as if it is running in the cloud, but with the customer
retaining the “keys” at all times. This helps meet the common regulatory requirement
when dealing with sensitive personal data, that it must be kept in a secure, on-premises
environment, while still enabling access to cloud tools and software.

9. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Overcoming the Biggest Barriers to
Cloud Computing
Solutions like these will become increasingly common as cloud providers continue to
innovate in order to allow their customers to operate in increasingly complex regulatory
environments.
“It’s a little slice of the Oracle cloud pizza behind your firewall,” Sutherland explains. “It
remains owned and managed by Oracle, but it is in fact on your premises and you can tell
your government and your regulators that your data is on your premises, and absolutely
under your control.”
“Finally, let’s talk about the threat of security which looms large day-to-day. By using
autonomous technologies (self-driving, self-healing, self-learning) we are seeing
customers finding new ways of getting more value from cloud without having to worry as
much about security. It is about reducing risk. There are real costs associated with
breach—from the actual breach costs themselves to revenue losses to reputational
damage and loss of value. We want customers to focus on innovation, increasing
productivity, and accelerating time to insights.”

10. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2020 Bernard Marr , Bernard Marr & Co. All rights reserved© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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