Did you know many of the Google products and services you use are powered by artificial intelligence? Find out how Google has integrated AI into its offerings, and what the company has planned for the future.

1. How Does Google Use
Artificial Intelligence?

2. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
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Introduction
Introduction
Did you know many of the Google products and services you use are
powered by artificial intelligence? Find out how Google has integrated AI
into its offerings, and what the company has planned for the future.
How Does Google Use Artificial Intelligence?

3. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Every time you search for something in Google, artificial intelligence is working
behind the scenes to generate responses to your query.
A deep learning system called RankBrain has changed the way the search
engine functions. In many cases, RankBrain handles search queries better than
traditional algorithmic rules that were hand-coded by human engineers, and
Google realized a long time ago that AI is the future of their search platform. AI
will try to understand exactly what we are searching for and then deliver
personalized results to us, based on what it knows about us.
You may not realize it, but AI is already deeply integrated into many of the
Google products you are using today. Here are a few examples:

4. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
“Hey, Google…”
Google Assistant is an AI-powered voice assistant for smartphones, smart home devices,
cars, televisions, and wearables. Just like other virtual assistants, Google Assistant can
manage your calendar, check the weather, play your favorite music, and find nearby
restaurants to satisfy your culinary cravings.
So much of virtual assistant technology hinges on the assistant being able to understand
what you’re saying, so Google is using machine learning to reduce language hiccups that
can be frustrating for users.

5. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
“Hey, Google…”
For instance, your Google Assistant can learn how to accurately pronounce your contacts’
names without needing to record your voice. AI also helps Assistant understand context
and process words in relation to all the other words in a sentence, so it can respond with
almost 100% accuracy to things like alarm and timer commands.
AI and machine learning are also helping Google improve the quality of your
conversations you can have with your trusted sidekick. Google Assistant uses your
previous interactions to understand context and respond with appropriate follow-up
questions, so you can have more natural, back-and-forth conversations.

6. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Finding Your Way with Artificial Intelligence
Navigation has also been transformed by artificial intelligence. Using historic location data
and recent search queries, Google Maps’s Driving Mode already anticipates your
destination and helps you navigate there using the quickest route possible.
Recently, Google announced it is rolling out a new series of AI-powered updates to
Google Maps, including Live View, a feature that integrates augmented reality to help
people go in the right direction. This feature uses billions of Street View images to
understand where you are in relationship to the buildings and landmarks all around you,
so it can point you the right way.
Very soon, Google will also be able to help you decrease your carbon footprint by
delivering more eco-friendly directions based on road congestion and incline, or showing
ways to get to your destination by biking or using public transportation.

7. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
AI for Early Quake Detection
Google recently announced that its Android-based earthquake detection system
will now be available in New Zealand and Greece.
Google uses AI to analyze waves generated by quakes, then sends alerts to
users in affected areas. The system originally launched in California, and is also
currently available in Oregon and Washington in the U.S.
All Android phones are equipped with ground movement sensors that can act
as “mini seismometers” that can sense when quakes are about to happen and
warn people in the area, giving them time to take shelter.

8. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Putting AI at the Center of Google
Google says, “Our mission is to organize the world’s information and make it
universally accessible and useful. AI is helping us do that in exciting new ways,
solving problems for our users, our customers, and the world.”
In our everyday lives, AI-based Google products are making it easier for us to do
things like searching for photos and finding the hours of our favorite restaurants
– and Google will continue to use AI to stay on the leading edge of today’s
technology.

9. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2020 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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