Artificial intelligence is being used by companies like Logically to help fact-check information and reduce the spread of fake news. Logically uses AI to analyze articles and flag those that need human review. It has reviewed over 1 million articles in India to identify false information. Other companies are also using AI for tasks like identifying the credibility of sources and detecting toxic or deceptive content to help address the large problem of fake news online.

1. Fake News Is Rampant
Here Is How Artificial
Intelligence Can Help

2. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
Introduction
Introduction
As with so many of our modern problems, artificial intelligence is now on the job
helping to fight false news. Logically is one company that uses artificial intelligence to
provide fact-checking services for consumers. Here were look at what they are doing
and others in the space working to solve the dissemination of disinformation.
One of the latest collaborations between artificial intelligence and humans is further
evidence of how machines and humans can create better results when working together.
Artificial intelligence (AI) is now on the job to combat the spread of misinformation on
the internet and social platforms thanks to the efforts of start-ups such as Logically.
Fake News Is Rampant, Here Is How Artificial
Intelligence Can Help

3. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
Introduction
Introduction
While AI is able to analyze the enormous amounts of info generated daily on a scale
that's impossible for humans, ultimately, humans need to be part of the process of fact-
checking to ensure credibility. As Lyric Jain, founder and CEO of Logically, said, toxic
news travels faster than the truth. Our world desperately needs a way to discern truth
from fiction in our news and public, political and economic discussions, and artificial
intelligence will help us do that.
Fake News Is Rampant, Here Is How Artificial
Intelligence Can Help

4. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
The Fake News “Infodemic”
People are inundated with info every single day. Each minute, there are 98,000 tweets, 160
million emails sent, and 600 videos uploaded to YouTube. Politicians. Marketers. News
outlets. Plus, there are countless individuals spewing their opinions since self-publishing is
so easy. People crave a way to sort through all the information to find valuable nuggets
they can use in their own life. They want facts, and companies are starting to respond
often by using machine learning and AI tools.

5. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Logically Verifies Fact from Fiction
To make critical decisions in life, we require facts. However, since anyone has the ability to
publish information on the internet, false news travels fast and can have dire
consequences. UK start-up Logically was founded in 2017 by Lyric Jain, an alum of MIT
and Cambridge. He set out to develop a solution that combined artificial and human
intelligence to verify the veracity of news, social discussion, and images.
Through a free app that can be downloaded from the Apple Store or Google Play, readers
can verify content by sharing an article with Logically. The company also has a Chrome
browser extension that works on more than 160,000 social platforms and news sites to
fact-check news stories. The company deployed first in the UK and India and then spread
to the United States ahead of the 2020 election cycle to fact-check for consumers as well
as government agencies.

6. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Logically Verifies Fact from Fiction
To make critical decisions in life, we require facts. However, since anyone has the ability to
publish information on the internet, false news travels fast and can have dire
consequences. UK start-up Logically was founded in 2017 by Lyric Jain, an alum of MIT
and Cambridge. He set out to develop a solution that combined artificial and human
intelligence to verify the veracity of news, social discussion, and images.
Through a free app that can be downloaded from the Apple Store or Google Play, readers
can verify content by sharing an article with Logically. The company also has a Chrome
browser extension that works on more than 160,000 social platforms and news sites to
fact-check news stories. The company deployed first in the UK and India and then spread
to the United States ahead of the 2020 election cycle to fact-check for consumers as well
as government agencies.

7. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
How Does Logically Work?
Logically’s AI algorithms use natural language processing to understand and analyze text.
The AI models label the credibility of the source of the content with a rating of low,
medium, high, and an article as reliable or unreliable based on comparisons of similar
content from more than 100,000 sources. The algorithms are checking not only content,
but metadata and images too.
During India’s last election campaign, Logically analyzed more than 1 million articles. They
found 50,000 to be fake. The algorithms also check the toxicity of content and can block
out profane and obscene content. This is an area where the algorithms are a bit less
proficient as they are with fact verification, where they might mistakenly flag tongue-in-
cheek communication as toxic.
Machines are adept at quickly analyzing volumes of content. They can flag questionable
items for review by a human fact-checker as well as become smarter over time with
feedback from results.

8. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
On a Fact-Finding Mission
When there is a need as great as we have with fighting fake news to safeguard our
communities and commerce from the damage lies can inflict, it’s not hard to imagine that
several innovators have stepped up to help develop solutions.
Another organization that is working to rid the world of misinformation is Full Fact, a team
of independent fact-checkers that is also building automated fact-checking tools. Since
2015, they have been developing tech to increase their fact-checking impact. Full Fact
collects and monitors data, identifies and labels claims, and often takes the fact-checking
process offline with humans.
AdVerif.ai is an AI company that aims to keep users safe from inappropriate and deceiving
content, spam, and fake news. The company's FakeRank algorithms help advertisers,
publishers, and ad networks to moderate content and ensure compliance with company
policies to ultimately protect users and keep the reputations of brands safe.

9. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
On a Fact-Finding Mission
When there is a need as great as we have with fighting fake news to safeguard our
communities and commerce from the damage lies can inflict, it’s not hard to imagine that
several innovators have stepped up to help develop solutions.
Another organization that is working to rid the world of misinformation is Full Fact, a team
of independent fact-checkers that is also building automated fact-checking tools. Since
2015, they have been developing tech to increase their fact-checking impact. Full Fact
collects and monitors data, identifies and labels claims, and often takes the fact-checking
process offline with humans.
AdVerif.ai is an AI company that aims to keep users safe from inappropriate and deceiving
content, spam, and fake news. The company's FakeRank algorithms help advertisers,
publishers, and ad networks to moderate content and ensure compliance with company
policies to ultimately protect users and keep the reputations of brands safe.

10. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
On a Fact-Finding Mission
As the world’s largest social media networks have come under fire for the part they play in
spreading fake news, companies such as Facebook, Twitter, and others will rely on
technology and AI tools to help them address the public's demands. Facebook worked
with independent fact-checking organizations Snopes, Politifact, ABC News, and
FactCheck.org to verify viral stories. They also announced initiatives such as applying
machine learning and building new products to identify and limit the spread of false news.
As the pursuit of fighting fake news becomes more sophisticated, technology leaders will
continue to work to find even better ways to sort out fact from fiction also well as refine
the AI tools that can help fight disinformation. Deep learning can help automate some of
the steps in fake news detection, according to a team of researchers at DarwinAI and
Canada's University of Waterloo. They are segmenting fact-checking into various sub-
tasks, including stance detection where the system is given a claim on a news story plus
other stories on the same subject to determine if those other stories support or refute the
claim in the original piece.

11. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2020 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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