Apple and Facebook are taking very different approaches towards user privacy and transparency. In this article, we discuss these and explore which approach will more likely to win in the long run.

1. Apple Vs Facebook
Who Will Win The Data
Privacy War?

2. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
Introduction
Introduction
Apple and Facebook are taking very different approaches towards user privacy
and transparency. In this article, we discuss these and explore which approach
will more likely to win in the long run.
Apple Vs Facebook – Who Will Win The Data
Privacy War?

3. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
Introduction
Introduction
Did you know the average app includes six third-party trackers that collect and
share your online data?
The war over data privacy continues to heat up in the tech world. Two of the
world’s biggest technology companies, Apple and Facebook, are taking very
different approaches to user privacy, and their decisions are having ripple
effects throughout the tech community.
Apple Vs Facebook – Who Will Win The Data
Privacy War?

4. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Apple’s New Transparency Requirement
Apple’s new App Tracking Transparency feature, which will automatically be enabled on iOS in early
spring, forces app developers to explicitly ask for permission from users to track and share information
for cross-platform ad targeting.
With App Tracking Transparency, Apple requires every iOS app to ask you upfront if they're allowed to
share your information with data brokers and other networks, so they can serve mobile ads to you and
measure your response to those ads.
After this change is in place, you’ll see a notification the first time you launch any new app on your
phone, explaining what the proposed third-party tracker is used for, and whether you want to approve
or reject the tracking and sharing of your data.
Facebook CEO Mark Zuckerberg criticized Apple’s new changes publicly, saying they were specifically
put in place to put Facebook at a disadvantage. Zuckerberg says Apple is Facebook’s biggest
competitor.
But while Apple is adding more privacy features to give its users more control, Facebook is moving in
the other direction.

5. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
The Thin Line Between WhatsApp And Facebook
Facebook recently announced changes to the WhatsApp Privacy Policy that
have some users outraged.
Right now, WhatsApp has some features that allow users to communicate with
businesses through WhatsApp chat—and some of those businesses are hosted
by Facebook. According to the new policy, messages between the prospect or
customer and the business they’re communicating with could be collected and
shared with the larger Facebook ecosystem.
That means Facebook and its advertisers could potentially use customer service
chats or transaction receipts for marketing and advertising purposes.

6. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
The Thin Line Between WhatsApp And Facebook
The content of users’ individual chats will continue to be encrypted, so they cannot be
seen by the company. The data within those chats will not be harvested or shared with
third parties. Nonetheless, Facebook faced a huge backlash against the new rules after the
announcement, prompting them to publish an FAQ page to clarify the policy and reassure
upset WhatsApp users.
The pushback was big enough that Facebook decided to delay the rollout of the new rules
(originally slated for February) to May 15th. In mid-May, WhatsApp users will need to
accept the new Privacy Policy terms, or lose access to their accounts.
For many WhatsApp users, this announcement was a distinct reminder that WhatsApp
users are now Facebook customers, and over time, Facebook will be moving information
between the two platforms more often, in the name of “interoperability.”

7. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Transparency: Winning Hearts And Minds
In The Tech World
Apple and Facebook often take different approaches to user privacy. More and more,
Apple seems to be taking steps to be more transparent and to protect user data, including
regulating app developers in their ecosystem.
Meanwhile, Facebook has trouble gaining the trust of many of its users, and the common
assumption is that the company prioritizes the needs of its advertisers over the privacy of
its users.
Clearly, the market is sensitive to privacy issues, and they want companies to be more
transparent – as evidenced by the backlash to Facebook’s recent WhatsApp
announcement.
In the long run, I believe the companies that are more transparent with their users and
take a stand to protect data privacy will be the ones who succeed – but only time will tell.

8. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2020 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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