Considering the ever-changing landscape of social media, an overview of selected free social media resources and how they can benefit non-profit music education organizations.

1. SOCIAL MEDIA
WHERE DO I FIT IN?
A guided tour: how to navigate the options and
best represent your organization

2. WHY IT’S IMPORTANT
 Even the nightly news provides twitter hashtags during their
evening reports or engage the audience to visit their facebook page so
they can contribute to “the conversation”
 What dialogue is important to you? Deciding what conversation
you want to have with your audience will help define how you use
social media

3. SO MANY CHOICES!
TWITTER
FACEBOOK
FOURSQUARE
INSTAGRAM
YOU TUBE
LINKED IN
PINTEREST
LAST.FM
GOOGLE +
VIMEO

4. FACEBOOK
 Profiles vs. Pages  Posting
 Timeline vs. Regular Profile • Scheduling
• Adding location
 Customization • Targeting by location
• Favorites
 facebook.com/berkleePULSE
• Settings
 facebook.com/ghostboxorchestra
 About info
• Mission/Description  Insights
• Other web presences
• How to contact your org

6. TWITTER
http://www.momthisishowtwitterworks.com/
 Twitter users
 RT (ReTweet) or MT (Modified Tweet)
 Hashtags #musiced #musicedtech #howtobeawesome
 Customizing your page www.twitter.com/berkleePULSE
 Third-party software – Tweetdeck, Hootsuite, etc.

7. YOUTUBE

8. YOUTUBE
 Great way to showcase talent at your site
 Create playlists for your students
 Find tutorials to share
 Excellent source for sounds
 Engaging historical context for students learning music

9. INSTAGRAM

10. KEEPING CONNECTED
 There is a new thread in the Teacher Forums under
“discuss: network sites”
 Please share links to the social media that is used by your
site

11. THE END
THANK YOU!
Nazli Green
prounounced “Nazla”
ngreen@berklee.edu