Bennett Dwosh and Kevin Risser look into the Power of Social Media by examining its impact on building a social brand and discussing Tom Peters' "The Brand Called You". Further it describes what social recruiting is and uses statistics from a Jobvite 2012 and 2013 Social Recruiting survey. Finally, it gives basic details about LinkedIn and the major components of a LinkedIn profile.

1. The Power of Social Media
Bennett Dwosh
Kevin Risser

2. Who are we?
Kevin Risser
Junior
Computer Info. Systems (B.S.)
Global Politics (B.A.)
@KevRisser
Bennett Dwosh
Junior
Marketing (B.S.)
International Business (Certificate)
@TheRealBdwosh

3. What is a personal brand?

4. Why build a good social brand?
• 92% of recruiters use or plan to
use social recruiting
• 43% of recruiters saw an
increase in candidate quality
• 73% have hired a candidate
through social recruiting
Source: Jobvite 2012 Social Recruiting Survey

5. Source: Jobvite 2013 Social Recruiting Survey

6. Source: Jobvite 2012 Social Recruiting Survey

7. Source: Jobvite 2012 & 2013 Social Recruiting Survey

8. http://vimeo.com/ciphr/social-media-is-changing-recruitment

9. Source: Jobvite 2013 Social Recruiting Survey

10. You can use social media to your advantage!
But how?
• Be active
• Create value
• Stay professional
• Take precautions
• Act wisely
Source: Jobvite 2013 Social Recruiting Survey

11. Tools to build your brand

12. Twitter
• Who do you follow?
• Who are your followers?
• Who do you retweet?
• What do you tweet about?
• Show expertise
• Find your passion
• Be smart but be real
• Positivity is power

14. Facebook
• Friends you associate with
• Pages you like
• Comments you make
• Content you post
• Profile pictures and cover photos
• Groups you join

16. LinkedIn
• World’s largest
professional network
• Your internet resume
• Your online professional
representation
• A job pre-requisite in
most industries
• Your next task
Source: http://press.linkedin.com/

18. Your second impression
Your first impression

20. Show off your skills,
just like a resume!

23. Now what?
• Build a LinkedIn
• Revisit your Twitter
and Facebook
• Create content
You have now taken
full advantage of social
media recruitment!