Benjamin pure highlights significance of communications in corporate scenario

1. Benjamin Pure Highlights
Significance Of
Communications In Corporate
Scenario

2. Benjamin Pure Highlights Significance Of
Communications In Corporate Scenario
•
Communication is an inseparable aspect of our day-to-day
life. Benjamin Pure White, a renowned management
expert, feels that majority of corporate issues can be
avoided with proper communication.
•
Right from our childhood days, we have been learning the
art of communication. Babies know well that unless they
cry, their mother will not feed them.
•
Enterprises communicate with clients by way of marketing
campaigns. These include direct as well as indirect
advertising, such as advertising in different media, press
releases, and so forth.
•
These campaigns are responsible for establishment of
brands or services that are offered by enterprises. These
have direct effect on profitability of the organization.

3. •
Let us look at a few aspects of internal communication in
an organizational setup. Clarity of communication plays a
vital role in any office environment.
•
Things get rather complex in an organizational setup
because there are multiple levels of hierarchies, presence
of various departments, and protocols.
•
If a communication is vague or ambiguous, then it is not
only difficult to understand but can create confusion and
may result in unsolicited response.
•
Imagine an organization to be an orchestra where all
musicians must be in tune with each other. Every
employee should communicate effectively with each other
for a smooth functioning organization, says Ben Pure.

4. Sophisticated Technology and Equipment
•
Inter departmental communications and intra departmental
communications form foundation of organizational
functioning. These are important for day-to-day functioning
of the organization.
•
Every organization has a set of strategies and
philosophies that need to be properly communicated to
employees time and again. They must share a common
goal and vision and work towards accomplishment of the
same.
•
Business meetings are very important to make executives
understand present scenario of the enterprise with respect
to market. This should follow strategies to improve market
share of products promoted by the company.
•
Every business communication needs to be clear for ease
of understanding. Verbal as well as written communication
must follow desired action or response.

5. •
It is vital to keep a constant follow-up of every
communication for needful action. Many times, lack of
proper follow-up can result in misunderstanding and
friction.
•
Maintenance of hierarchies is very important, and at no
point of time, these should be bypassed, cautions
Benjamin Pure. Important people must be kept in a loop
while sending an official communication.