This presentation provides some basic and free tools to help SEO experts in their everyday job. It could also help people coming to SEO to find great tools used by SEO experts. Some of these tools are necessary to all webmaster wanting to follow basic search engine recommendations for website structure and content organization, this to be visible in search engine result pages.

1. SEO Tools
May 2012
@BenjaminMagnan

2. Google Tools

3. Google Webmaster Tools
 Get Google's view of your site and diagnose problems
 Discover your link and query traffic
 Share information about your site with Google bots
https://www.google.com/webmasters/tools

4. Google Analytics
 See in details your SEO traffic and cross-analyzed it with others dimensions
(city, search engine, browser, mobile, …)
 Compare your traffic sources conversion performance
 Tip : access all your Webmaster Tools data in Google Analytics by connecting
them together https://www.google.com/analytics

5. Google Trends
 Display search volume and potential for specific queries in Google search
engine
 Identify most valuable keywords for your website
 See keywords search volume by region
http://www.google.fr/trends/

6. Google Insights
 Compare search volume patterns across specific regions, categories, time
frames
 Filter trends for web, images, news and products search
 Identify most valuable keywords for your website and recurring patterns
http://www.google.com/insights

7. Google Page Speed
 Generate suggestions to make your web pages faster (image caching, image
scaling, browser caching, compression, …)
 Google gives importance to page load time (reducing page load time also
provide better experience to users)
Also available as Chome Extension and Firefox Plugin https://developers.google.com/speed/pagespeed/insights

8. Keywords Discovering Tools

9. Google Adwords Keyword Tool
 Crawl your webpage and find all keywords effectively searched in google (see
search volume globaly or localy)
 Provide keywords and bench them to effective searches (see if this keyword is
searched and find close keywords more valuables)
 Filter by country / devices to see searches for your target
https://adwords.google.fr

10. Plugins Firefox
Extensions Chrome

11. SEO Quake
 Provide many information on SERP for each result (Page Rank, Indexed Pages,
AlexaRank, Domain Name date, whois, …)
 Provide more SEO specific tools and information on a website :
 Keywords density and in-text analysis
 Highlight no-follow link on page
 Diagnostic and recommendations for website optimization
 Website meta tag information http://www.seoquake.com/

12. Foxy SEO Tools
 Facilitate access to main search engines features, traffic analysis sites and
social sharing sites
 Provide link to known keywords discover or optimization sites
 Provide a tool to view pages as seen by search engine bots
https://addons.mozilla.org/fr/firefox/addon/foxy-seo-tool/

13. Web Developer
 Many tools for web developers
 For SEO purpose, Web Developer can help you to :
 Visualize meta tag information for a website
 Display alt attribute for images on a page
 Outline images without alt attribute on a page
https://addons.mozilla.org/fr/firefox/addon/web-developer/
https://chrome.google.com/webstore/detail/bfbameneiokkgbdmiekhjnmfkcnldhhm

14. SenSEO
 Overview of SEO-important web page components for a specific keyword
 Analysis of on-page-SEO-criteria
 Correct usage of Document-Title, Meta-Description and Meta-Keywords
 Headlines, Domain and URL-Path
 Existence of sitemap.xml and robots.txt
 Usage of microformats
 Other general content-criteria
https://addons.mozilla.org/fr/firefox/addon/senseo/

15. Quick Search Status
 Provide extensive search-related information for any website (always visible
in firefox status bar)
 Search Status lets view
 Google PageRank
 Alexa popularity ranking,
 Compete.com ranking,
 SEOmoz Linkscape mozRank,
 Alexa related links
 backward links from Google, Yahoo! and MSN http://www.quirk.biz/searchstatus/

16. Referencement & SEO from Woorank
 Generate report concerning your website
 Provide interesting SEO metrics (in-site and off-site criteria analysis, visitors
overview, content optimization, …)
 One free report by week (need to pay for more)
https://chrome.google.com/webstore/detail/hlngmmdolgbdnnimbmblfhhndibdipafC

17. SEO Site Tools
 One of the most comprehensive SEO Tools for Chrome
 Provide many SEO metrics
 External Page Data(Google, Bing, SeoMoz, Alexa, Majestic SEO, …)
 Page Element (Title, meta description, important html elements, h1, h2, page headers, …)
 Social Media(Facebook, reddit, twitter, StumbleUpon, …)
 Page Terms
 Server Domain informations
 Suggestions (in-page optimization suggestions for SEO)
https://chrome.google.com/webstore/detail/diahigjngdnkdgajdbpjdeomopbpkjjc

18. SEO For Chrome
 Provide SEO statistics on specific
page and website
 Backlinks
 Pages indexed
 Traffic estimation
 Social media Stats (twitter, facebook, diggs,…)
 Cache version of a site
 Highlight no-follow links on websites
 Provide basic beta Keyword research
tool for a website
https://chrome.google.com/webstore/detail/oangcciaeihlfmhppegpdceadpfaoclj

19. Web Rank SEO
 Almost like SEO For Chrome but with
less information
 Provide SEO statistics on specific
website
 Backlinks
 Pages indexed
 Traffic estimation
 Social media Stats (twitter, delicious, diggs)
 Domain information
https://chrome.google.com/webstore/detail/mkhilblbmkdnapffblmecglknalglfji

20. Free Software

21. Xenu Link
 Check websites for broken links
 Detect and report redirected URLs
 Generate report that can be e-mailed
http://xenus-link-sleuth.en.softonic.com/

22. Online Web Tools

23. DuplicateContent
 Compare text similarity between two pages
 Compare HTML (layout) similarity between two pages
http://www.duplicatecontent.net/

24. Positeo
 Check your page position on different Google data centers for keywords
 Avoid to look manually to your position for each keyword
 Check without any customer specific information (social search and historic)
http://www.positeo.com/check-position/

25. Woorank
 Generate report concerning your website (social, mobile, SEO, content
optimization, security, …)
 Provide interesting SEO metrics (basic SEO recommandations respect, content
analysis, backlinks, internal links, indexed pages, page rank, …)
 One free report by week (need to pay for more) http://www.woorank.com/

26. Keyword Density Analysis
 Display information about text and words in one page
 Show words ranked by number of occurrence, words could be single words or
small expressions
http://www.internetmarketingninjas.com/seo-tools/keyword-density/

27. WordPress Plugins

28. WordPress SEO by Yoast
 Most complete WordPress SEO plugin (optimize your pages content, images
titles, meta descriptions, XML sitemaps, …)
 Page analysis tools to help you optimize your site
 Add-ons modules available to bring new features
http://yoast.com/wordpress/seo/

29. WP to Twitter
 Automatically post a twitter status when you post an article to your blog
 Shorten your URL with your chosen service (you can also use hashtags)
 Support for Google Analytics
http://wordpress.org/extend/plugins/wp-to-twitter/

30. Hope you enjoy and discover
some new tools !
Find us in @OCTOTechnology and @BenjaminMagnan