Exploring the Future Potential of AI-Enabled Smartphone Processors
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Leveraging Social Media to Promote Collaboration
1. Leveraging Social Media to Encourage Collaboration Benjamin Gentry gentrybrg@gmail.com Blog: thesocionomicaffect
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4. "We shape our tools and afterwards our tools shape us.â -Marshall McLuhan Clay Shirky: How cellphones, Twitter, Facebook can make history http://www.youtube.com/watch?v=c_iN_QubRs0
30. Concerns with Enterprise 2.0 Hate speech and harassment? Airing Dirty laundry? Nasty arguments? Exposing confidential Information and theft? Regulations and laws regarding sharing information?
31. Four Broad Categories of Concerns over ESSPs Inappropriate behavior and content Inaccurate information Embarrassing information Noncompliance with laws, regulations, or policies
38. Fifty-eight percent of executives agree that reputational risk and social networking should be a board room issue, but only 15% say it actually is. Deloitte.
40. Conclusions We are producers not just consumers When to impose structure or when to allow it to emerge ESSPs offer manageable risks for greater innovation, collaboration, and efficiency Need for policies regarding Social Media
41. Work Cited Howe, Jeff. Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business. Crown Business: New York, 2008. Print. Lank, Elizabeth. Collaborative Advantage: How Organizations Win by Working Together. New York: Palgrave Macmillan, 2006. Print. McAfee, Andrew. Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges. Boston: Harvard Business Press, 2009. Print. Ross, Rob, and Andrew Parker. The Hidden Power of Social Networks. Boston: Harvard Business School Publishing Corperation, 2004. 20-22. Print. Shirky, Clay. Here Comes Everybody: The Power of Organizing without Organizations. New York: The Penguin Press, 2008. Print. Weinbery, Tamara. The New Community Rules: Marketing on the Social Web. California: O'Reilly Media, 2009. Print.
43. Contact Benjamin Gentry Email: gentrybrg@gmail.com Blog: www.thesocionomicaffect.wordpress.com Please view and comment on my presentation on Slideshare
Hinweis der Redaktion
Threadless.com
Customer Participation
Media Revolutions of the past and today
Web 2.0- social not static
Emergent Social Software Platforms (ESSPs)Social- little effort to connect with large amount of people
3rd Characteristic of ESSPsLack of Imposed Structure- Historically corperate technology impose structure, workflows, and decision rightsIs this always best? Self-forming structure
4th Characteristic of ESSPsEmergent-global structure forms from local interactions
Delicious.com - Bookmarking, tag names Tag Clouds- organizing tags, people acting in self-interest produce self-forming structure
Emergent Social Software Platforms- use, goals
Social Network Analysis of aprofessional services division of a global technology organization (with executives)
Social Network Analysis of NA- professional services division of a global technology organization (without executives)âStrength of Weak Tiesâ- exposure to more information, new networks, and innovative ideas
Prototypical Knowledge Worker /Employeeâs Ties
Strong Ties- professional ties, like us, same info, same networks
Collaborate work- email, best way?Problems with version control and simultaneous editing
Weak Ties- acquaintance, exposes new networks, information, connections
Broadcast Search- relying on your weak ties to help you with what you do not know
Potential Ties- unformed weak ties, present structural holes in a company
IntrawestBlogs- narrating work, search, link, tag, people connecting with people
No ties- offer vast amount of perspectives that when leveraged bring innovation and powerful brainstorming capabilities
IBM- Innovation Jam
Sounds good but concerns that may arise.
1. Internet anonymity vs. intranet identity 2. Self-policing-norms3. Formal and Informal leaders
Self-policing
Embarrassing info- opportunity inside and outside of company
Regulators- more concerned with chronic misbehavior rather that Isolated incidents that are quickly remedied Platform- easy to monitor, self-policeChannels- email, hard to monitor, creates silos in a companyESSP risks are not unique to any portable storage, they just make things easier to findEducation/ Guidelines- minimize risk and maximize benefits
Should be 100%- the linesbetween personal and professional life are becoming blurred
1. Company Philosophy2. Blocking Social Media not an answer3. Educational/ Accountability tool for employees in a company
