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THE COMPANY

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Group Culture, based on Family Values
Since 1977, the Group has been carefully building on the values and principles embodiedby
founder Maurice Grunberg and carried on over the past 30 years by his son Jean-Michel
Grunberg.
Human values based on the following fundamental principle:
Benevolence and responsibility, consisting of « caring » for children and for everyoneaffiliated
with our enterprise (employees – partners).
Shared philosophy
A Premium Brand (quality for as many people as possible)
Work ethic based on experience and knowing and understanding children and customers.
Long-term relationships based on trust with our custmers andpartners.
Ability to anticipate and adapt to market developments and changing customerand
employee needs.
A proposition featuring quality and differentiatingproducts
Project-driven culture, shared by all employees
« Moving towards the future, we find
reasons to hope »
Ludendo, a Family Enterprise
Maurice GRUNBERG
Founder
1920 - 2002

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280 Integrated Stores 90 Partner Stores
France
198 Integrated Stores
64 Partner Stores
Spain
67 Integrated
Stores
Morocco
12 Partner
Stores
Ivory Coast
1 Partner Stores
Switzerland
19 Integrated
Stores
Belgium
15 Integrated
Stores
Martinique
Guyane
Guadeloupe
6 Partner Stores
La Réunion
8 Partner Stores
Hong Kong
Buying office
Ludendo, an International Company
 Hamleys Franchises in 7 European
countries
 7 countries with over 500
owned and partner stores
 High growth potential for
international development,
through « La Grande Récré »
brand
Djibouti
1 Partner Store

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An international purchase organisation
 France headquarters
 General management
 Support departments
 Product’s creation & design
 Hong Kong buying offices
 Exclusive brands development
 Quality control
 Manufacturer management
 Direct shipments organization to partners
A unique organization to provide quality and
affordable toys all around the world
Ludendo, a Global Sourcing Company

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« La Grande Récré » brand

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Our State of Mind
« Be always mindful with other people, being a retailer it’s loving people »
Maurice Grunberg

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Expert of Toys and Games
 Through our long-standing experience in toys and strong ties with producers, La Grande Récré has developed an
exclusive product range
 For nearly 40 years, La Grande Récré has been selecting a range of toys and games perfectly in line with
children’s wants and needs.

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Who We Are
La Grande Récré is a brand featuring games, toys and hobbies for children and families
BRAND FEATURES
 40 years’ experience
 410 M€ (sales 2016)
 Leader in France with 250 outlet stores
 Key player in 7 countries
 Global organization
 Applicable in all retail concept (malls, retail parks, high streets)
 Trading based on human values and efficient level of service
 Powerful advertising and communication means
 Digital & Omni channel

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A Unique Shopping Experience
An international brand dedicated to toys, games and celebrations for kids and families
The best in-store offer and service:
 A range of exclusive owned brands
 A world famous product’s range (> 200 approved
suppliers)
 Dedicated brands spaces & corners
 Quality services (e-service, click & collect, e-booking)
 Animations & events all year long
 Recognized know-how and expertise

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Our Exclusive Brands are powerful drivers of sustainable growth
Offer - Exclusive Brands
 Sophisticated items ensuring differentiation
 Extensive proposition in various categories,
covering all customer needs
 Global product sourcing strategy
 Strategic price positioning (quality-
accessibility)
 Biggest margin contributor

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Offer - World Most Famous Brands
More than 200 toys brand selected by our team

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Expert Products Advisors
Friendly Advisors to assist customers in making their selections !
Didier
Daddy Advisor
Adeline
Mommy Advisor
Audrey
Godmother Advisor
Stéphane
GodfatherAdvisor
Assia
AuntieAdvisor
Fabrice
Uncle Advisor
Lauranne
Big sisterAdvisor
Mickael
Big brotherAdvisor
José
GrandpaAdvisor
Marie Hélène
GrandmaAdvisor
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Our Shops’ Concept

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A Concept for all Locations
 High Streets
 Retail Parks
 Malls

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Our Shop’s Concept
A strong façade identity known and renowned by all our customers

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Our Concept
EVENT SPACES
 Fast moving items areas to serve the marketing calendar
FIX AREAS
 Organized by entry key (outdoor, creation, boys, girls….)
 Attractive front displays
 Demo area to highlight valuable products
A sales area organized around a well defined merchandizing strategy

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Our Concept
A strong visual identity

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Our Concept
A strong visual identity

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Our Concept
A clear merchandizing strategy

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Our Concept
Front displays serving the marketing plan

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Our Concept
Shop’s implantation on line with customers
purchasing behavior

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Our Concept
Event’s areas

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Our Concept
In-store animations all year long

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Our Business Model

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Business Model
4 KEY SUCCESS FACTORS
1. A unique buying strength
 Head office in Asia
 Margin driver
 Deliver quality / price ratio
 Direct shipments
3. Head offices support
 P&L optimization
 Dedicated team
 Sales monitoring & stock
management
 Brand’s management tools
 Merchandizing
 Marketing assistance
 Communication assistance
 Efficient supply chain
2. A unique shopping experience
 A quality and wide offer
 A proved to be efficient shop concept
 Digital & Omni-channel know-how:
 E-booking
 Click and Collect
 In store VIP customer care
 Phygital tools (in store order)
 Drive to store strategy
4. The Master Franchisee
 A retailer (FCMG)
 Market knowledge
 Key player on its market
 Financial means

 Tools to drive customers to our stores
 Essential for marketing plan success
 Unmissable CRM tools
 MUST DO TOOLS
CUSTOMER
Emailing
& gift
cards
Catalogue
&
Brochure
Website
Social
Networks
In-store
order
E
booking
Click &
Collect
Omnichannel Development Strategy
2
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Business Model
Omni-channel & Digitalization strategy

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Operating Conditions
LOCATIONS
• Shopping Malls
• Retail Parks
• High Streets
• Attractive brands mix spot
SHOP’S SIZE
• Minimum: 300sqm
• Maximum: 1500 sqm
COOPERATION
• Master Franchise

How to start with us
3
0
FRANCHISEEFRANCHISEE
LUDENDOLUDENDO
• Submit Corporate profile
• Provide financial Report
• Market feasibilities
• Business Plan
• Stores development plan
• Check candidate’s profile and
financials resources
• Non-disclosure agreement
• Operating manual
• Sharing Franchisor’s CAPEX
and P&L templates
01 02
03 04

Nos solutions pour votre projetContact Us
Benjamin
CHAMBE
International
Development &
Franchise Manager
Mobile: + 33 6 33 89 51 02
bchambe@ludendo.com
LUDENDO GROUP HEAD OFFICE
2 Avenue Clément Ader
77 700 Serris
FRANCE
Front desk:
+33 1 84 34 01 00